How much is your car?

The number of cars produced and sold in China last year was the first in the world. Since the beginning of this year, the consumption of automobiles has been steadily prosperous. In August, the car production and sales of automobiles completed 2.395 million and 2.383 million, respectively, a year -on -year increase of 38.3%and 32.1%, respectively.

As one of the world's largest car consumer markets, what price range is the car purchased by Chinese families? The "Chinese Population Census Yearbook -2020" recently announced by the National Bureau of Statistics revealed the seventh census sub-data, of which the ninth volume of long table data reflects the situation of family car prices in the country and various provinces. Data show that the proportion of families in China has reached 41.67%, while 81.4%of household car prices in car families are less than 200,000 yuan.

Does this mean that there is still much room for domestic car consumption? What other data is worthy of attention? How to activate car consumption potential?

81.4%: cars below 200,000 yuan accounted for the majority

43 -year -old Chen Peng served in a university in Jinan, Shandong Province. His wife and son lived in Dongying City. In order to facilitate the travel between the two places, Chen Peng purchased a Buick -Clarge last year with a price of about 110,000 yuan in naked cars.

"This car is mainly used in Dongying. It is used for his wife's commuting get off work, picking up children, and visiting parents on weekends. Therefore, we value whether the space in the car is large enough. In terms of price, this is the second car in the family, and it is mainly based on mobility demand. The budget is set below 150,000 yuan. "Chen Peng said that the car financial loan was used when buying a car, with 3 years and a monthly return of about 2,000 yuan. From the perspective of the current income level of the couple, family car maintenance is not pressured.

Mobilization is still the most important demand for Chinese families to buy cars. It is the main reason for many Chinese families to go to get off work, travel around the work, and return to my hometown on holidays. Based on this demand, most families pay more attention to cost -effective when buying cars.

From the perspective of national conditions, the proportion of families with a total household price of less than 200,000 yuan is 33.9%, accounting for 81.4%of all car families. The total proportion of households with a total price of 200,000-300,000 yuan is 4.46%, accounting for 10.7%of all car families; the proportion of families with a total price of 300,000-500,000 yuan is 2.16%, accounting for 5.2 of all car families with 5.2 car families. %; Households with a total price of 500,000 to 1 million yuan are 0.88%, accounting for 2.1%of all car families; families with a total price of more than 1 million yuan account for 0.27%, accounting for 0.65%of all car families with 0.65% Essence

The price of car purchase is closely related to the level of household income. Aunt Song, a citizen of Beijing, purchased the first car of the family in the family in 2006, about 140,000 yuan; in 2020, a Cadillac XT5 was replaced, about 330,000 yuan. "As the income increases, in addition to mobility demand when replacing the second car, there are higher requirements for the performance and appearance of the vehicle." Aunt Song said.

This is also reflected in the distribution of "million yuan car family". Data show that the highest proportion of car families above millions of yuan is Zhejiang, reaching 0.99%, accounting for 2%of all car families in Zhejiang; the proportion of domestic car families with more than one million yuan in Shanghai and Beijing are 0.81%and 0.72%respectively; Later, Jiangsu, Fujian and Guangdong. Correspondingly, the per capita GDP of the above provinces is also among the top nationwide.

Frequent cars' price reduction also allows consumers to buy better vehicles without adding too much budget. Mr. Zhao, a citizen of Shanghai, said that in 2009, he spent nearly 120,000 yuan to buy a modern car, and now it has dropped to about 80,000 yuan. Four years ago, he replaced a 180,000 yuan car, and the configuration and performance were one step on the first car. "Technological progress and market competition have made the overall cost -effectiveness of the car. Nowadays, household cars with less than 200,000 yuan, have good choices, good performance, configuration and brand."

More than 80 % of household car prices are less than 200,000 yuan, and from another perspective, there is not much room for Chinese car consumption to upgrade. "The current consumption demand for home car use has gradually changed from an incremental market to the stock market. From the first purchase of the car, it is the main factors to change the demand for replacement and purchase. When consumers change and purchase, they will be more inclined to buy cars with higher prices, especially economically developed areas. "Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, told this reporter.

34.92%: Great potential for rural markets

From the perspective of urban and rural areas, automotive consumption potential in rural areas is large. Data show that the proportion of families with cars in cities accounted for 46.94%, 5.27 percentage points higher than the national average; families with cars in rural areas accounted for 34.92%, 6.84 percentage points lower than the national average. Families with a total price of less than 100,000 yuan in rural areas accounted for 18.06%, accounting for 51.7%of all car families in rural areas.

"Affected by factors such as residents' income level, transportation infrastructure, and daily life and rest habits, the penetration rate of urban cars is significantly higher than town and villages." Huang Yonghe, a senior expert of China Automobile Technology Research Center Co., Ltd., analyzed the reporter of this newspaper. This is also It means that automobile consumption in rural areas still has a lot of room for car consumption. Especially in the past two years, new energy vehicles are becoming a key to stimulate the potential of automobile consumption in rural areas.

Rural areas have natural advantages to promote new energy vehicles. On the one hand, rural residents have rigid demand for transportation, and at the same time, there is no height of urban residents for mileage. On the other hand, for rural residents, it is more convenient to charging from home charging piles than refueling at gas stations. In addition, more importantly, thanks to the lower cost of new energy vehicles, the demand for new energy vehicles for new energy vehicles is becoming more and more vigorous. "Rural areas have the natural advantages of using new energy vehicles, expanding the promotion and application of new energy vehicles in rural areas, can improve the safety level of rural transportation, drive infrastructure and improvement of road networks, power grids, etc. It is affected by factors such as the incomplete sales network, and the huge consumption potential in rural areas has not been effectively released. "Guo Shougang, the head of the Ministry of Industry and Information Technology, said.

In order to activate the potential of automobile consumption in rural areas, New Energy Vehicle goes to the countryside in 2020. In two years, all parties have worked together. Local governments have introduced the "True Gold and Silver" subsidy policy. Auto companies have launched a number of models and promotion policies that meet the needs of rural markets. Active results have been achieved.

According to the statistics of the China Automobile Association, in the two years since the launch of the New Energy Vehicle has been launched, the cumulative sales of related rural models have reached 1.426 million units, which is significantly higher than the routine situation of the new energy vehicle industry market.

41.67%: There is still room for the proportion of car families

On the whole, the proportion of families in China is 41.67%, and there is still room for expansion.

Look at the area -51%of the provinces with the highest percentage of car family and the lowest of 27.2%of Heilongjiang. The provinces, autonomous regions and municipalities that exceed the national average: Jiangsu, Shandong, Zhejiang, Hebei, Tianjin, Beijing, Qinghai, Henan, Inner Mongolia, Shanghai, Ningxia, Tibet, Jiangxi and Shanxi.

"Overall the level of family cars in our country is not high. Even if Beijing, Shanghai, Tianjin and other areas with relatively developed economies and high urbanization rates, the proportion of car -free families exceeds 50%. The first purchase demand for cars allows the first car to enter more families and further release the potential of car consumption. "Huang Yonghe said.

Gradually relax the purchase of car restrictions according to local conditions-

At present, there are 7 places in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Shenzhen, Hangzhou, and Hainan implementing automobile purchase restriction policies. In recent years, localities have continued to optimize the adjustment of the purchase restriction policy of the automotive purchase restriction policy by increasing the number of number plate indicators, adjusting the proportion of index configuration, and relaxing the qualification conditions of the indicator application.

"Automotive purchase restrictions to a certain extent suppressed the consumption demand for new cars, weakened the driving role of the automotive industry in economic development, and should not be used as a long -term means. Instead, it should be adjusted through legal, economic, taxation, and technology." Huang Yonghe said. It is understood that since this year, localities are gradually adjusting the automotive purchase restriction policy. Beijing gives "car -free families" much higher than the probability of signing in the general indicators of individuals. New energy vehicle indicators are tilted to "carless families" to meet the first purchase needs of the family; Shanghai, Tianjin, Hangzhou and other places differentiated urban and suburban indicators. Management, on the basis of the total number of passenger cars in urban areas, fully meets the consumption needs of car consumption in the suburbs.

Docking consumer demand for new energy vehicles at different levels-

Electric vehicles such as Wuling Hongguang MINIEV are selling well in rural areas with the advantages of low price, convenient parking, and suitable for short -distance travel. Huang Yonghe analyzed that in the future, such models are expected to become an upgraded product of more than 10 million old -fashioned scooters, which should further promote the sales of such electric vehicles in rural areas. For urban consumers, high -end brand new energy vehicles should be promoted to meet the needs of consumption upgrade. Aiming at the increasingly personalized and diverse consumer needs of cities and rural consumers, applications and support for intelligent networking and automobile modification should be increased to expand new automotive consumption space.

Increase car financial support and stimulate potential needs--

Cars are large -scale consumption of the family, which is greatly affected by income levels. Experts suggest that the car consumer credit support policy should be further implemented, and the down payment ratio and loan interest rate of consumer groups in rural areas should be reduced for the first car purchase of the family, and the consumer group of consumer groups in rural areas will be extended. At the same time, it is encouraged to encourage automotive finance companies, financial leasing companies, commercial banks and other institutions to accelerate the optimization of resource allocation and business layout, and increase the effective supply of automotive financial services in cities and rural areas below prefecture -level and rural areas.

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