Fuzhou is the first to train 18,000 Internet marketers in the province to employment in the nearby local employment

Students conducted live exercises (data pictures) in the training of Internet marketing. (Photo confession of the Municipal Human Resources and Social Affairs Bureau)

"Dear friends come over and say that Chinese goldfish look at Fuzhou, the goldfish sold by our family can look good! This will give you a link!" ... On the 13th, on the 18th Xixi Farm in Nantong Town, Minhou, the Internet marketing is underway. The training scene of the teacher makes people feel like a real live broadcast. "Everyone is very devoted, not only starts with live broadcasts like a decent way, but also learns video shooting and editing skills." Han Jiangchen, an individual who participated in the training, said happily that after participating in the training class, she sold a few thousand goldfish online every day. "It's so happy!"

Han Jiangchen's experience is the key to seizing the opportunity of e -commerce development by the people and social departments of our city, the key to the revitalization of rural talents, and take the lead in carrying out the vivid portrayal of the training of thousands of Internet marketers in the province. As of the beginning of September, the city has completed 16,200 people's training in Internet marketing artists, of which more than 4,000 have become live "Internet celebrities" specializing in the sales of agricultural and sideline products and rural tourism promotion. New engine.

Take the lead in piloting in the province

In June 2020, the three departments of the Ministry of Human Resources and Social Security announced the "Internet marketers" as a new occupation. Due to the good training effect and high recognition of students, in 2021, the Provincial Human Resources and Social Affairs Department highly affirmed Fuzhou to try the practice first, and approved the consent of Fuzhou from 10 key group categories stipulated in the original vocational skills training policy to all engaged Rural workers who are willing to engage in Internet marketing related industries (excluding institutions and institutions in institutions), focus on training rural Internet employees engaged in agricultural products, specialty products, cultural tourism, commerce, trade, etc., and determine that Fuzhou is the province's Internet. Marketing training pilot pilots are available in districts and cities.

Today, the earliest batch of rural e -commerce leaders who promoted the local specialty products of Fuzhou used Internet marketing "new means" to transform network traffic into "new resources" and promote the vigorous development of live broadcast and goods "new formats" for the vigorous development of the "new format" for live broadcasts and goods, as for the booming development of goods and cargo for the booming development. Rural revitalization.

All students participate in training for free

"After the policy is in place, we immediately listed Internet marketers as a key project for rural talent rejuvenation strategies. From the aspects of expanding training scope, improving training content, innovative training methods, and exploring supervision models, etc. All students are free to participate in the training of the target tasks of the famous Internet marketers. "The relevant person in charge of the Municipal Human Resources and Social Security Bureau introduced.

It is understood that in order to effectively improve the pertinence and accuracy of the training, the people and social departments of our city also adapted to local conditions and relying on the selected 29 qualified formal training institutions in the city to build services through the establishment of the system, which revolves around counties (cities) around counties (cities). The characteristic attributes of the district Internet economy create a "customized net red training class".

In Fuqing, the "agricultural class" specially opened to conduct professional training for enterprises, family farms and rural cooperatives engaged in agricultural product production and sales. Rural tourism, homestay economy, cultural and creative products, etc., improve the marketing capabilities of rural tourism practitioners.

Since July, the Minhou County Human Resources and Social Security Bureau has held a 22 -phase Internet marketing training course in 10 townships such as the ocean, Xiaoyu, and Hongwei. Employees of companies such as households and cultural tourism and crafts participated in training, and more than 740 people have obtained a certificate of completion.

"I believe that through this kind of learning, we will definitely cultivate a group of villages' own live online celebrities and e -commerce experts to better promote the olives, tea oil and other characteristic agricultural products in Yuankou Village to better promote the villagers to increase their income." Fujian Wu Dawu, deputy secretary of the Party branch of Yuankou Village, Hou Hongwei Township, said.

"Since this year, we have promoted the upgrading of training, enrich the number of high -quality training institutions, mobilize agricultural rural areas, cultural tourism, women's federations, business and other departments, and guide and encourage employees and returning entrepreneurs in rural areas in the city to actively participate. As of the end of August, cumulative cumulative cumulative 16179 were completed, of which more than 10,000 people in the countryside were completed, "said the relevant person in charge of the Municipal Human Resources and Social Security Bureau.

Help the revitalization of the country with talent revitalization

After two years of professional training, a rural e -commerce talent team with a scale and sustainable development grew up in towns and towns in Fuzhou. They applied the training results to the practice of Internet sales, endorsed their hometown, endorsements for local specialty products, endorsements for rural tourism, and became the promoters of the vanguard of the rural live broadcast economy and the development of the e -commerce industry, and drove the surrounding people to become rich.

The Minhou, Minqing, and Yongtai combined with the characteristics of agricultural products such as local olives, longan, dried powder, green plum wine, tea oil and other agricultural products, and actively organized agricultural growers and agricultural product sales staff to carry out live broadcast and cargo, and cultivated a number of "olive uncle", "Old" Chen Longyan "" Jianghe Qing Farm "and other excellent marketing models represented. During the "Double Eleven" period in 2021, four students launched live broadcasts and cargo on the spot in Meixi Town, Minqing. The online viewing volume reached 50,000, and the total of more than 1,000 kilograms of olives was driven. Wu Fazheng, a villager of Yuankou Village, Minhou, sold olives through the Douyin platform after passing the training, and harvested nearly 30,000 fans in just 3 days.

Relying on local live broadcast bases, Lianjiang selects outstanding talents directly to settle in, displaying and selling seafood products such as fish balls online and live broadcasting. With the opportunity of the Fuzhou Fish Pill Culture Festival, it has vigorously promoted special brands, enhanced brand influence, and drove production and sales.Yongtai and Luo Yuan combined with the development characteristics of the local cultural tourism service industry, to introduce local style and national culture to the world through the live broadcast platform, and cultivated local talents represented by "Girls of Yongtai Geig".Drive the inflow of personnel through cultural output, and then drive the prosperity of catering, homestays and cultural industries.

Rural rejuvenation, talent first.After two years of hard work, Fuzhou has trained and expand the rural e -commerce talent team through "Ten Thousand Internet Reds", promotes the revitalization of rural talents, and uses the key elements of talents to further activate the vitality of rural development, and promote the revitalization of rural industries, cultural rejuvenation, and promotion of rural industries, cultural rejuvenation, and cultural revitalization.The revitalization of tourism has truly realized "training talents, talent -assisted industries, employment of employment, and employment to promote development."(Reporter Hu Yisheng)

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