Putuo consumption is vibrant, festival characteristic consumption continues to "spare combustion" five -five shopping festival

The reporter learned from the Putuo District Commerce Commission that during the Mid -Autumn Festival, major commercial enterprises in the district actively organized various theme marketing activities, adapting to the needs of consumption upgrades through supply innovation and marketing innovation, and continued to "help" Shanghai May Five Shopping Festival with the help of festivals. Essence The sampling survey data shows that 18 key commercial enterprises in Putuo achieved a turnover of 210 million yuan in three days, a year -on -year increase of 4.6%.

The major shopping malls in the district use the festival opportunities to plan Putuo's special activities, and continue to "dig into the potential to expand" to stimulate consumption. Shanghai Global Port online and offline advancement advances, launching lantern guessing riddles, the Mid -Autumn Festival National Culture Hanfu Ceremony, Moonwanian Market, "Moon Man Global" photography contest and other rich activities. Specialty theme live broadcast. The average daily passenger flow exceeded 150,000, and the sales of the entire Mid -Autumn Festival holiday increased by 14.5%year -on -year; the Bailian Central Shopping Plaza carried out a variety of wonderful Mid -Autumn Festival promotion activities with the theme of "Mid -Autumn Festival". The average daily passenger flow is nearly 60,000.

Home consumption also ran out of the "good price" and "acceleration" of the transaction. In the No. 1 Store of Hongxing Macalline Shanghai Global Home Furnishing in Putuo District, the Holidays of the Mid -Autumn Festival reached 11,000 passengers, achieving 12 million sales. Among them, high -end electrical appliances, system doors and windows, sofas, bathroom building materials and other categories have become the main driving force for sales growth, and shows the characteristics of fast consumption decision -making. "This Mid -Autumn Festival home consumer market has a significant increase in transaction rates. Home purchase has always had the attributes of decision -making and slow decision -making. In the past, customers may still be in the watching stage even if they come to the store many times. Many people decided to place an order when they entered the mall for the first time. "Wang Xiaoli, general manager of Red Star Macalline Shanghai Yingfa Center and general manager of Shanghai Global Home No. 1 store, said.

In this regard, the reporter visited the merchants in the mall. A merchant introduced: "The Mid -Autumn Festival was originally a day of reunion. During this period, many guests and parents came to buy their favorite products. And these" quasi -newcomers "who are about to register for marriage have obvious consumption preferences. The style tends to design a strong sense of design. Because it is just needed, they may come to the store once to decide to buy the goods. "

In addition, family dinner has become the main troops of catering consumption during the Mid -Autumn Festival. In accordance with the requirements of the city's epidemic prevention and control requirements for various tasks such as temperature measurement, disinfection, and passenger flow control, and formulating emergency plans for emergencies, various catering companies cater to the needs of mass consumption, and have launched Mid -Autumn Festival special dishes and innovative dishes, and and and of. Planning different price and distinctive catering activities. Data show that the sales of seven monitoring sample catering companies in the area increased by 54%year -on -year during the festival.

Author: Zhang Xiaoming Ding Wanxing

Edit: Wang Wanyi

Editor in charge: Gu Yiqiong

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