Cultural Bo Ci Niged Lights | Maijishan Cultural Tourism Tibetan Capital Products, leading new coordinates of the development of the digital cultural industry

Author:New Observation of Shaanxi Time:2022.09.16

In order to implement the in -depth integration strategy of literary and travelers, travelers and innovation, accelerate the creation of the "Maijishan Cultural Tourism" cultural and creative brand system, and use creative drive, art lighting, and scientific and technological empowerment to further promote the high -quality development of Tianshui Cultural Tourism. September 15th, September 15th. On the day, sponsored by Tianshui Cultural Tourism Bureau, Tianshui Maijishan Great Scenic Area Management Committee, Maijishan Cave Art Research Institute, Gansu Wenjiao Silk Road Digital Copyright Trading Platform, Tianshui Maijishan Cultural Tourism Development Co., Ltd. The "Maijishan Cultural Tourism Tibetan Creative Products" hosted by Jiuzhong Cultural Industry Co., Ltd. was held at the Tianshui Maijishan Forum Hotel.

Jiao Yuping, a 4 -level researcher at the Tianshui Culture and Tourism Bureau, Wang Haiming, Secretary of the Discipline Inspection Commission of the Management Committee of the Maijishan Great Scenic Area, Director of the Office of the Office of Maijishan Grotto Art Research Institute, Wang Haoyu, Director of Tianshui City Cultural Tourism Training Center Si Wanzheng, chairman of Shan Culture Tourism Development Co., Ltd., Shan Zhiqian, general manager, Wang Jianrui, Chairman of Shaanxi Buckwheat Fengyuan Industrial Co., Ltd., Wang Qiming, general manager of Gansu Wenjiao Silk Road Digital Copyright Trading Platform, and Shaanxi Jiuzhong Cultural Industry Co., Ltd. The general manager Bai Jingtian and other relevant leaders and media representatives attended the event to jointly launch the launch conference on the release of Maijishan Cultural Tourism Tibetan products.

At the launching ceremony, Jiao Yuping announced that the launch of Maijishan Cultural Tourism series of digital collections officially launched Ganwenjiao. This time, the cooperation between the two parties will complement the resource advantages and jointly shoulder the responsibility and mission of expanding innovation and exploration. , Leading new coordinates of the development of the digital cultural industry and the real economy.

(From left to right: Wang Jianrui, Bai Jingtian, Fu Wenwei, Jiao Yuping, Wang Haiming, Si Wanzheng, Wang Haoyu)

Shan Zhiqian, general manager of Tianshui Maijishan Cultural Tourism Development Co., Ltd., said in his speech that Tianshui is one of the important birthplaces of the Chinese nation and Huaxia civilization. The five major cultures represented by art culture and the ancient battlefield culture of the Three Kingdoms constitute a unique historical and cultural system for Tianshui. The launch of the Maijishan Cultural Tourism Tibetan products this time, using the means of Internet technology to insert the wings of the high -quality development of the Maijishan Scenic Area, but also to promote the integration of the "Literary Travel Culture and Innovation Innovation Integration Integration Integration Integration. The development strategy is beneficial to explore, and a perfect combination of the creative development and creative transformation of Tianshui history and culture. Tianshui Maijishan Cultural Tourism Company will take this press conference as an opportunity to gather product platforms and technical means, leading technology and products, to create more immersive cultural tourism experiences, vividly show the richness of Tianshui richness The brilliant cultural tourism resources are promoted to innovate the development of Tianhua and hydrological travel in the epidemic, helping Tianshui to create a digital business card for the integration of literary and cultural and creative development.

At the event site, Gansu Wenjiao Silk Road Digital Copyright Trading Platform and Shaanxi Jiuzhong Cultural Industry Co., Ltd. made a statement on behalf of the product seller and the designer. Creative and scarcity digital collections will give full play to the important functions of "inheritance, protection, and development", protect Tianshui historical and cultural resources, inherit, and display well, so that traditional culture will be innovative and sustainable in digital space.

It is reported that Maijishan Cultural Tourism Digital Collection was launched at 12 noon on September 15th at the Gansu Weiji Silk Road Digital Copyright Trading APP platform. The Maijishan Mid -Tibetan products released this time have unique "digital certificates". They apply blockchain technical capabilities to deposit certificates, which have uniqueness, non -tampering, and non -replication. All collections on the platform will use the model of distribution and chain transactions on the chain, and use blockchain technology to help the release of digital collections. In the first phase, the four digital collections of Maijishan Elements "Red Horse, Gods, Backing Lotus, and Xiaosha Mi" will be launched. Visitors can pay attention to the WeChat public account of "Gansu Wenjiao Silk Road Digital Copyright Trading Platform", download the official app purchase Essence

The first digital collection "Red Horse" was launched as soon as the digital copyright trading platform of Wenjiao Silk Road, Gansu was launched. The subsequent Maiji Shan series collections (gods, step by step lotus, and Xiaosha Mi) all extracted Maiji Mountain Grottoes In order to create a blueprint, the characteristic elements use "color illustration" and "dynamic effect" and other technologies to match the IP content of Maijishan Cultural Tourism resources and the re -scene reconstruction of the whole scene.

As the construction of smart tourism is changing with each passing day, the digital transformation of the cultural tourism industry is the general trend. For the cultural tourism industry, the distribution of digital collections is an organic combination of physical cultural tourism, digital consumption, and digital entertainment. It is an innovative test of the digital industry to empower the offline physical tourism. The digital economy represented by digital collections is becoming a new momentum of the economic growth of the cultural tourism economy, and it is reshaping the new driving force and advantages of the development of cultural tourism. In the future, the use of digital technologies such as blockchain in cultural tourism scenarios will deepen the needs of cultural tourism in the Focus market, thereby forcing the iterative upgrades and expansion of digital cultural tourism services and products. Under the strong joint of Maijishan Cultural Tourism, Shaanxi Jiuzhong Cultural Industry Co., Ltd. and Gansu Wenjiao Silk Road Digital Copyright Trading Platform, they jointly launched through Tibetan Cultural and Creative Products of Cultural Tourism, and jointly promoted the joint development bonds and bridges to jointly promote Tianshui Cultural Tourism industry moves towards the new level.


Editor in charge: Liu Shuhai

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