Pingdu Hand -made at the 3rd China International Cultural Tourism Expo

The cute and smart twenty -four solar terms, the new river grass craftsmanship of the fashion trend, the exquisite and elegant flat -scale incense ... On the morning of September 15th, the third China International Cultural Tourism Expo and the first Chinese traditional craft conference were in Shandong, Jinan The International Convention and Exhibition Center opened, and the dazzling intangible cultural heritage of intangible cultural heritage in the Pingdu exhibition area attracted many tourists to stop and understand.

Expo China Hand -made, shared the cultural travel event. At the exhibition, many special hand -made products are exhibited, all kinds of hand -made activities are colorful, and the charm of "good product Shandong" blooms. Among them, Pingdu is the only district and city in Qingdao City, which shows the characteristics and advantages of Pingdu in hand. The simple and elegant and unique flat exhibition area has an open layout. The 144 square meters of exhibition area brings together hundreds of intangible cultural heritage such as super material cultural heritage such as the twenty -four solar terms of solar terms, product. Among them, the solar elf display area is the most eye -catching area. Tourists not only love the lovely solar terms puppets, but also understand the "flat display of the anime image, electronic screen poster and other forms set on the scene. Survival story.

"Twenty -four solar terms are also made into cartoons! Both are novel and novel, and they are worth looking forward to. When the end of the year, I must bring the children at home to chase the drama. The understanding of traditional culture. "Zhang Qiang, a tourist from Jinan.

As the root of Jiaodong culture and the source of Yue Shi culture, Pingdu has a long history and a brilliant culture. During the Western Han Dynasty, the Pingdu people Xu Wanyi participated in the verification of "Taichu Calendar" (for the first time to record the 24th solar terms). In recent years, Pingdu has strengthened the inheritance protection and practical research on the "Twenty -Four Solar terms" culture. Twenty -four solar terms of solar terms create a 52 -episode animation series "Elves of the Emerald", and promotes the twenty -four solar terms in the form of animation, and is committed to achieving cultural soft power to promote the transformation of high -quality development of local economic and social development.

Through the twenty -four solar terms super IP display area, it is a variety of Xinhe grass and flat -making incense products. Or sit down and sniff, or reach out, or stop to listen. In the sound of leisurely piano, tourists have a strong interest in the plain incense of traditional and fashionable straw bags, ancient techniques and traditional culture.

"This 'Rong' series has the distinctive Shandong characteristics. The three incense means 'one mountain, one sage and one sage', respectively. The incense that is burned today is the dragon yin of the Yellow River. Rong Naida's tolerance and 'Her Hakka Shandong'. "Seeing Wang Yali, a non -genetic inheritor inheritance in Pingdu's traditional incense technology, demonstrated the skills of reverse flow and fragrant cards, plus a detailed explanation, many tourists Incorporate.

As early as the Western Han Dynasty, Pingdu had the custom of using incense and incense, and the flat climate was appropriate and the variety of vegetation was rich. This provided natural raw materials and high -quality water resources for Pingdu traditional incense technology. The incense process can be achieved in innovation and development. In the fourth "Taishan Design Cup" Shandong Hand -made Innovation Design Contest held this year, Pingduxiang won the silver award of hand -made brand design.

Chinese -style aroma is lingering, and the non -heritage skills blooming between them make tourists praise. Xinhe Gao has a history of more than 400 years. It is a provincial non -material cultural heritage and has been approved by the national geographical indication trademark. Its main production area Xinhe Town is known as the "hometown of Chinese grass". This year, Xinhe Cao editor was also successfully selected as "Shandong Hand -made · Preferred 100", and won the bronze award of the first "revitalizing traditional craftsmanship · Luban Cup" contest.

"Chinese grass editors look at Shandong, Shandong grass editor looks at Xinhe." By integrating the domestic and international dual cycles, and cultivating and creating measures such as the brand of "finger elephants", Xinhe Cao's editor is becoming a "fingertips" to a "finger economy". At present, there are more than 120 companies engaged in grass -editing crafts, more than 6,000 households in the grass -editing industry, more than 20,000 employees, 120 series of products, more than 4,000 varieties, and selling more than 40 countries and regions. The output value exceeded 3 billion yuan.

Good products are constantly, dizzy.At the exhibition site, the "Lotus Cup" Shandong Provincial Arts and Crafts Design Innovation Contest Gold Prize, as well as the characteristic hand -made products such as Pingdu Painting, Ceramics, Plastic Plastic, "Twenty -Four Solar terms" paper -cuttingThe participating audience fully felt the humanistic heritage and charm of Pingdu.Creative leadership and innovation drive.At present, Pingdu is focusing on "Shandong Hand -made", innovating the "non -heritage+hand -made+cultural and creative" model, cultivating and creating special brands and regional industrial clusters such as straw, eyelashes, and incense, and promoting the deep integration of cultural tourism, and is committed to achieving realizationThe "twenty -four solar terms" live use and the creative transformation and innovative development of the excellent traditional culture of China, continue to activate the city's cultural innovation driving force, and enrich the "good product Shandong" flat connotation and flat brand brand.

(Reported by Zhang Yangyun, a correspondent of Volkswagen Daily Client Li Yuan, reporter)

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