Network short video condensing to good power

There are still many short videos that are moving in the Internet space like this. For example, at 10 am on July 19th, Shen Donggang, a staff member of Tongxiang Town Town Bank of Tongxiang Township, Zhejiang, returned to the unit from the outside and found that a child on the opposite community dropped down and smashed it on the second floor billboard. He hurried to the opposite side of the road. At the same time, colleagues Lu Xiaoting also found that they ran over. The two urgently contacted the professional rescue force, but did not expect the child to slide suddenly on the ground. Shen Dong immediately threw the phone on the ground and reached out with Lu Xiaoting to catch the child. Due to the timely rescue, the little girl was safe and sound.

Afterwards, when answering why he was caught by the girl with his bare hands at that key moment, Shen Dong said: "When she discovered her, I had subconsciously decided to save her. It can be said that it is a decision that does not need to be decided. I believe that human nature is good, and I believe it is my family, school, work, and social environment in the process of growth.

The current short videos that are designed to convey goodwill in the current network space have become a warm current that is moving and condensed. The ancients said: "Those who have good people are morality, and those who have good deeds will have a good family. As a kind of mental motivation and morality, goodness can not only cultivate yourself, maintain family, friendship and love, so that strangers can build a good friendship, but also help maintain the country's prosperity and stability, and create a beautiful and happy life of the people.

Data show that over the past ten years, the country has awarded 136 collectives or individuals' "model models", 299 national moral model titles, commended 300 "most beautiful strugglers", released 736 "most beautiful people", selected 11585 "Chinese good people in China" ", Vigorously create a strong atmosphere of Chongde to good, seeing wisdom. These advanced figures are representatives of promoting good thoughts and paying attention to good deeds in various regions and industries. Their extraordinary experience and moving traces are important sources and focus of attention of short video video.

As an emerging artistic form born to rely on network technology, short videos of networks have become an important force to spread Chinese excellent traditional culture and promote the spirit of the great nationality, especially to become an important carrier of Yangshan. In the process of Yangshan, short videos of the network show the significant features such as the diversification of the main body, the perspective of the communication angle, and the instantaneous transmission of the communication.

The openness of the network space provides convenience for the diversification and nationalization of the main body of the network short video creation. Anyone can find fresh cases on the Internet to tap the "mortal good deeds". Essence Ordinary public uses mobile smart terminals to record life. Many self -media accounts pass on short videos to pass soft, touching good words and deeds. Traditional media is the main position of promoting the core values ​​of socialism, playing a key role in leading public opinion, spreading positive information, and showing the style of the times. In addition to online news reports, traditional media have settled in short video platforms to release the effects of leading videos to lead the social atmosphere.

In the process of Yangshan, short videos generally do not adopt a grand narrative method, but reflect the characteristics of daily life narrative in the content. Through the work that is good -looking in the creation life, a good person full of the times and full of justice to the front desk is intended to guide the people to become the protagonist of moral construction and the positive power transsexual. The whole society has established a moral benchmark, allowing everyone to transform from moving to the communicator, and even the practitioner. Starting from daily life, starting from themselves, starting from the side, creating a strong upward atmosphere.

With the development of information network technology, the spread of network short videos to the power of good across the power of geographical space has compressed the time required for the communication process. A network user, the audience can get the relevant content as soon as possible.

The current short video of the Internet is closely related to people's lives, production, and mutual communication, and has become a new type of popular literature and art created, participating in the whole people, and consumption of the whole people. In the context of Rong Media's communication, grasping the audience's attention is the key to enhancing the effect of communication. In the process of Yangshan, the short video not only focuses on choosing a good story, but also comprehensively uses a variety of artistic methods to make the work have aesthetic style and appeal.

The network short video is settled by netizens' shooting pictures or monitoring screens, placing the characters in the center of the screen, and the important content uses the "magnifying glass" effect to make the local screen clearer and highlight the role of emphasis. The vertical screen format of the mobile phone screen. In terms of language, in addition to summarizing the incident, the title also praises the attitude, with a certain emotional color. The subtitles in the video use simple and clear keywords to describe the time, place, cause, passing, and results of the incident. In terms of sound effects, according to the short and fast characteristics of short videos, back music with high rhythm and rhythm is usually selected, and sometimes the same period of the interview objects is added to create a sense of scene and empirical. Some short video animation works are adapted into small animations based on the real story of the medical staff during the epidemic prevention, in order to record the brave and lovely, kind -hearted retrograde image, and match the sound effects of the cartoon animation to "Dabai", showing the medical staff. The enthusiasm and vitality.

Web short videos pay attention to emotional rendering and pursue emotional resonance.Emotion is the nature of human beings and an indispensable spiritual sustenance of human survival.In order to be influential in literary and artistic works, you need to build a diverse space of things, reason, affection, and beauty in the hearts of the audience, and use a temperature with temperature to eliminate the sense of vacuum of abstract concepts, and establish an inner connection through value and emotion with the audience.In addition to expressing their own attitudes through likes, reposting, etc., the Internet audience can also communicate with the audience of different time and space to communicate with the audience of different time and space, so as to obtain the sense of satisfaction and recognition of emotional communication.(Author: Lian Ziqiang, Zhang Jiarui, is an associate professor and a master's degree in the School of Journalism and Communication of Huaqiao University)

【Edit: Wang Yu】

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