Perspective paid set card routine

Ultraman is an animation image created by Japan. Over the years, this image includes derivatives including cartoons, toys, cards, etc. Not long ago, the topic of "Parents spent 2 million gathered Baby Altmanca" rushed on Weibo to search on Weibo.

The half -monthly talks about reporters in many places and learned that the phenomenon of collecting and collecting Ultraman cards for primary school students is common. In some areas, these cards have become the social "standard" of young boys. Parents and educators interviewed believe that the relevant "gold" (referring to payment) card collecting cards is wasteful, which is easy to breed bad psychology such as blind comparison, but also not conducive to children and adolescents to establish correct values.

Multiple routines for production and sales, small card and big business

"My child would rather not eat snacks, and buy Ultramanca. Every time he was like a blind box, he couldn't remove the card you wanted." A parent in Harbin, Heilongjiang told the reporter half a month. The two sons at home have been collecting Altmanca for two years. The younger son is 5 years old and has been in contact with kindergarten.

The reporter's visit to the reporter in many places and learned that the sales of Ultramanca were hot. They were often placed in conspicuous locations in shops, supermarkets, stationery stores, convenience stores around the school. "From elementary school students to junior high school students, students in all ages can buy about 50,000 yuan a month." The person in charge of a stationery store in Harbin said that most of the "blind box" forms of Ultramanca are randomly extracted. High, the greater the probability of getting a high -level card.

In some areas, Ultramanca has become a social "standard" for young boys. Ban Month, reporters visited a number of communities in a western city. Seeing that many children would take out the bookmanca when they played, some were exchanging cards, and some of them would redirect the dismantling cards. Liu Juan, the parent of the first -year elementary school student, has spent more than 2,000 yuan to buy cards for children.

Ban Moon Talks reporters saw on the official flagship store of an Altmanca manufacturer, and saw that there were many types of Ultramanca, one of which was priced at 29.9 yuan for the luxury version of the "Ultra Heroes X File", with a monthly sales of more than 10,000, for sale The monthly sales of 358 yuan gift box sales exceeded 1,000 copies.

In addition to buying, consumers can also draw Ultraman through a card drawing machine. There are 5 card drawing machines in a trendy toy store in Harbin, and a single card drawing is 5 yuan. The clerk said: "Some people spend 600 yuan, only hit a card worth about 20 yuan."

Outmanca manufacturers will regularly launch limited cards, with a small number and a higher price. Some rare cards have a value -added space, and some people will be resold on the second -hand trading platform. The reporter sees reporters on some second -hand trading platforms that people often share new purchased cards, publish card update information, etc., and many card friends transfer and buy cards. The price is generally higher than the retail price.

Ultramanca is divided into collection cards and "hero duel" for competitions. Some companies will organize "hero duel competitions" and provide prizes for winners. In order to allow children to gather the cards they want, some sales stores also provide card replacement services and provide pre -match training.

Visitors visit in the Ultraman theme hall

"Golden" collection card is low -aging hidden concerns

Interviewees pointed out that although the replacement card has both games, social, and collection attributes, although it started late in my country, as the ability to pay for young groups and the continuous improvement of manufacturers' operating capabilities, this market is ushered in ushering in ushering in ushering in welcoming Accelerate the penetration stage. The "golden" downturn represented by "Ultramanka" is hidden.

"Although the school regulations cannot bring the card to the school, there are still some students who steal and play in class, affecting their own learning and classroom discipline." A teacher interviewed in Lanzhou said that these students were not only obsessed with Olympic Austrian Olympica. Temanca is also obsessed with various derivatives containing Ultraman elements, such as cartoons, toys, clothing, etc., which are "proper Ultraman fans".

"The collection card is very interesting. My New Year's money and pocket money are spent on the buy card. With these cards, more children are willing to play with me, and they will be envious of me." A elementary school student said. Some interviewed teachers said that some students did not listen carefully in class, focused on changing cards with classmates, and gathered and discussed together after class. Whoever had rare cards had a show off capital. In order to integrate into the friends, they kept collecting and purchasing.

Most of the popular collecting cards on the market are mainly authorized by foreign IP, such as Ultraman, Mechen King, etc. Many children have transformed from like anime and games to card "fans". Some foreign anime contains a large amount of violence, bloody, vulgar pornography and other plots and pictures, which may induce children and adolescents to imitate.

Zhu Guangyu, Secretary -General of Heilongjiang Psychological Counselor Association, believes that primary school students' obsessed cards will bring comparison consumption. In addition, some merchants create a "addiction mechanism", that is, continuously launching new cards and rare cards will make the resolution and self -control worse. The young students are addicted to buying cards, and even breed greedy, extravagant, and speculative psychology.

Strengthen market supervision and strengthen positive guidance

Some interviewed experts believe that Ultramanca was originally a lubricant in the life of minors, but reality has caused many parents to "talk about the color change", which not only increases the burden of the family, but also is not conducive to the health of the minor health. growing up.

First of all, legislation and market supervision should be strengthened, the sales of card sales and illegal hype should be strengthened. Chai Yuhong, an associate professor at Lanzhou University Law School, suggested that the legislation in the field of blind box consumption as soon as possible, and incorporate the replacement card into the blind box consumption. Relevant departments in various regions can clean up and standardize the sales of cards, small sales, stationery, stationery stores and other surrounding schools, small sales, stationery, stationery stores and other speculation behaviors. They should be prohibited or restricted to selling items that are obviously harmful to students' physical and mental health. Secondly, we should strengthen the common social education of home schools to prevent students from being obsessed with comparison of cards. Interviewees suggested to promote the linkage of families, schools, and society, guide students' frugal consumption, rational consumption, green consumption, and avoid breeding of bad ideas and behaviors such as blind worship, comparison, gambling.

Finally, the production of excellent domestic IP products should be strengthened to enrich the supply of children's and adolescent cultural markets. Liu Xin, a teacher of Harbin Garden Elementary School, suggested that it will continue to accelerate the creative transformation and innovative development of the excellent traditional culture of China, in -depth excavation of the domestic IP image, and create more high -quality film and television, animation, and game products that children and adolescents are happy to see. Inherit the cultural self -confidence.

Source: "Half Moon Talk", No. 17, 2022

Reporter Banyue Talk: Yang Siqi Zhang Wenjing Dai Jinyu | Editor: Yuan Bixia

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