Shandong Weifang cultivates 100 billion -level prefabricated vegetable industry clusters

Lu Zhikun's post -90s girl Wang Qian's marriage is approaching. What makes her and her heart Hu Lipeng is the wedding banquet. Because they are relatives and friends who attend the wedding, the young couple must not only make everyone happy, but also let everyone eat and drink well.

The scale of nearly 30 tables is not large, and it is not small. The young couple are very busy from choosing a hotel to settlement, to test dishes. "After knowing a circle, I found that the quality of the hotel's dishes is good, and the speed of the dishes is very fast. It will not let guests last, because most of them are prefabricated dishes." Wang Qian said. It is not easy to make the discerning Wang Qian praise, because at the moment of fast -paced, the service speed and taste quality are equally important, and the prefabricated dishes just reconcile this "present".

Relevant reports show that the current stock market in China is about 300 billion yuan, which can grow to a trillion yuan scale in the next 6 to 7 years, and it is expected to achieve more than 3 trillion yuan in the long run. As small as a bag of food, tens of thousands of people to eat in world -class events, prefabricated dishes have long been windy.

"China Business Daily" reporter learned that, as the birthplace of the country's agricultural industrialization and the "leading sheep" of modern agricultural development, Shandong Weifang is breeding the 100 billion -level prefabricated vegetable industry cluster through the wind. The slogan of the first city of the dish.

Copy the "Master's Cuisine"

"We can produce 100 tons of net dishes per day." Wang Guangjie, deputy general manager of Jindou Yuxiang Agricultural Co., Ltd. (hereinafter referred to as "Yuda Xiang Company"), Weifang Shouguang City. On the assembly line of the production workshop, the vegetables were washed, cut, and packed into bags by the staff, and then transported to the cafeteria of various universities and institutions of Shouguang City through logistics. In the bright workshop, the company also deliberately drew a road to visit and ushered in a batch of visiting inspection teams.

According to Wang Guangjie, Yuda Xiang Company, as a leading agricultural enterprise in Shandong Province, has formed a "leading enterprise+professional cooperative+central kitchen+cold chain logistics" model. Enterprise provides canteen prefabricated dishes distribution services. "At present, there are three prefabricated dishes series of pork, net vegetables, and soybean products."

Similar to Wang Guangjie who is busy in responding to the visiting groups from various ways, there are Shandong Huifa Food Co., Ltd. (hereinafter referred to as "Huifa Food", 603536.SH) business director Li Chao, and he and his company colleagues are receiving somewhere in the west. In the company's exhibition hall, the government survey delegation is placed in a variety of prefabricated dishes and exhibitions with multiple smart consumption scenarios such as campuses, enterprises, and chain vendors.

"Since its establishment, it has been more than 20 years since its establishment. In the first ten years, we became the leader of the hot pot ingredient industry; in the second decade, we established a comprehensive prefabricated vegetable industry chain." Li Chao said that the company has formed Frozen prefabricated dishes, cold fresh prefabricated dishes, and room temperature prefabricated dishes. The dishes are involved in eight major cuisines, local snack dishes series, and functional dishes series. "Like spicy crayfish, farm egg dumplings and other series of prefabricated dishes, the annual output of more than 3,000 tons."

It is understood that Huifa Food relies on the prefabricated dishes supply chain platform, and uses advanced standardized production technology through smart sorting centers, intelligent warehousing centers, and central kitchen to process prefabricated products such as food, heat, cooking, and distribution. E -commerce, hotels, enterprises, institutions, schools provide safe, standard, and low -quality ingredients, which can effectively link the industrial chain, value chain, supply chain, and create "agricultural base+processing logistics+central kitchen+smart catering" entire industry Chain interest community.

"We are now wanting everyone to eat healthy and nutritious masters." Li Chao said. The so -called master cuisine is a famous shop and chef of major cuisines. Through the two -way integration of Huifa food research and technical personnel, they have unpacked and transformed steps in industrialized and standardized methods, and this process is extremely difficult.

"At first, the master made it to us, and then we made it to the master. Only when the dishes reached the taste of the master can we push to the market." Li Chao said, "For example It is very difficult to transform industrialization, because the braised pork made everyday is stewed with high -pressure cookers, but there is not such a high pressure cooker in the process of industrialization. The pot can produce 600 kg of braised pork. After the ratio of the seasoning bag, it tastes with the dishes of famous shops. "

Although it sounds only instead of high -pressure cookers in standardized production, in fact, behind this is the trials of the big data supporting the master and scientific researchers. "We screened it through big data. The best taste of a piece of pork belly is 6 thin and 4 fertilizer, and even the weight of the single piece of meat, salt and other spices of the meat must be accurate, all of which are standardized data. Trial and trials a total of thousands of data simulation and tests. "

In Weifang, similar prefabricated vegetable companies are trying to try their own characteristics and seize this wind. According to the data of the Weifang Development and Reform Commission, at present, the total number of Weifang's prefabricated vegetable market has a total of 1871, and the total ranks third in the country (second only to Shenzhen and Changchun). The second to Shenzhen); of which, the production and processing enterprises accounted for nearly 70 % (909), ranking first in the country.

Target "Prefabrication First City"

Not only is the corporate side grabbing the air, the government is also actively building. Taking the cities in the county -level cities under the jurisdiction of Weifang City as an example, the "Implementation Opinions of the High -quality Development of the Prefabricated Cuisine Industry" (hereinafter referred to as "Opinions" ") issued by the cities issued on April 13 this year (hereinafter referred to as the" Opinions "), the Opinions are clear Within three years, the prefabricated vegetable production and processing enterprises have been developed to 50; the production and processing capacity of prefabricated vegetables has been increased to 1.3 million tons; the annual operating income has achieved 16 billion yuan in 2024; Large -scale production; self -employed and cooperative breeding bases spread throughout the provinces and cities; Weifang, the province, and the national market share have been steadily increased year by year.

The relevant person in charge of the Zhucheng Municipal Party Committee said that the industries of Zhucheng have a solid and strong development. Seven listed companies such as Telez and Huifa Foods have settled in Zhucheng, low -temperature meat products and quick -frozen conditioning food market share in Zhucheng. The first nationwide, won the first series of honorary titles such as the national agricultural industrialization demonstration base, the national food industry strong city, and the national -level export food and agricultural product quality and safety demonstration zone. As early as 1987, Zhucheng Foreign Trade created a precedent for production prefabricated dishes, and the series of products were selling well at home and abroad.

In terms of "production chain" alone, Zhucheng has built 485 large -scale production bases and 594 modern agricultural parks. Cultivated 133 leading agricultural industrialization enterprises at or above the city level, with 1.12 million pigs and more than 70 million meat chickens in the annual column, and more than 90%of agricultural products realized locally.

Shouguang, as the "Vegetable Hometown of Vegetables", relies on the country's important vegetable distribution center, price formation center, information exchange center, and logistics distribution center. It has unique advantages in the prefabricated dishes. Industrial chain, cultivate 50 billion -level industrial clusters.

The relevant person in charge of the Shouguang Municipal Party Committee stated that in order to plan the prefabricated vegetable industry layout for the high starting point, Shouguang implemented the top grid promotion, and regarded the development of the prefabricated vegetable industry as the focus of the industry. Study the development of the prefabricated vegetable industry, set up special work classes, determine key projects, and focus on promotion. In addition, policy support is also strengthened. Study and formulate specific measures to support the development of the prefabricated vegetable industry, increase policy support in terms of land, fiscal, taxation, talent, and research and development, explore the establishment of special funds for the establishment of the prefabricated vegetable industry, encourage state -owned enterprises and private enterprises to cooperate to build prefabricated vegetable projects, promote industry fast Bigger and stronger. At the same time, strengthen brand improvement. Actively connect well -known institutions, platforms, and associations to prepare activities such as prefabricated dishes forums and product display during the cuisine expo to develop the development of the pulse industry and expand brand effects, and comprehensively enhance influence and popularity.

Li Peng, mayor of Shouguang City, said at the "2022 Weifang Shouguang's First Prefabricated Full Industry Chain Expo" that at present, Shouguang annually produces 4.5 million tons of high -quality vegetables, 189,000 tons of meat, and 146,000 tons of aquatic products to cultivate the development of the development of food processing and development. 48 enterprises and 54 cold chain logistics enterprises have unique advantages in the development of the prefabricated vegetable industry with rich resources, complete chain, and developed logistics. In 2021, the operating income of vegetable production and processing enterprises reached 7.8 billion yuan.

The reporter noticed that at the Weifang Municipal level, in April this year, the "Three -year Action Plan for the High -quality Development of Weifang's Prefabricated Vegetable Industry (2022-2024)" (hereinafter referred to as the "Action Plan"), the "Action Plan" required, the requirements of the Action Plan,, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan, the requirements of the Action Plan,, the requirements of the Action Plan, the requirements of the "Action Plan". Focusing on building the "First City of China Prefabrication Industry", based on the advantages of modern agriculture and advanced manufacturing, we will make every effort to promote the high -quality development of the prefabricated vegetable industry. By 2024, the number 100 million yuan.

The relevant person in charge of the Weifang Development and Reform Commission said that in addition to the advantages of Weifang, Weifang also has strong competitiveness in terms of raw material supply, cold chain logistics, food machinery, and platform support. Among them, the gate of agricultural products is complete, with sufficient supply of meat, vegetables, milk, eggs, fruits, and aquatic products. Vegetables and meat production account for 1/7 of the province. One of the tons of cities, vegetables (maintained more than 12 million tons all year round), meat output (maintained more than 1.1 million tons throughout the year) ranked second and first in the country, respectively. In 2021, the city's food industry's processing volume reached 16.767 million tons.

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