"Huizhou Wenmai · Focusing" develops rural homestays and improves the industrial chain

Coordinated planning/Yangcheng Evening News all -media reporter Chen Xiaopeng Ma Yong

Text/Yangcheng Evening News all -media reporter Lin Haisheng correspondent Zhou Tingting

Photo/Interviewee Confer

Built along the coast, standing on the village of Tianbian, hiding in the mountains of the mountains ... As a product of the combination of old nostalgia and new villages, homestays have caught the psychological needs of urban people to dissolve nostalgia and close to nature. The characteristics of the pastoral poetry -like life experience, quickly seizing a small market share, has become a new engine that drives rural rejuvenation and promotes urban and rural integration and development.

Especially in the past two years, the radius of tourists has been shortened. The local, based on local, "micro vacation" based on hobbies or some experience has become a trend, providing new development space for the development of the homestay. Taking this opportunity, the homestays in the Pearl River Delta area sprung up.

According to reality, relevant policies are introduced to promote the healthy development of the homestay industry. In 2022, the work report of the Guangdong Provincial Government incorporated the development of the homestay into the annual plan; in March 2022, the "Fourteenth Five -Year Planning of the National Economic and Social Development of Huizhou City and the Outline of the 2035 Far Scenery Target" proposed to accelerate the development of the countryside B & B, improve the industrial chain.

According to the "Guangdong Homestay Industry Development Report (2022)" (hereinafter referred to as the "Guangdong Homestay Report") jointly released by the Guangdong Provincial Tourism Association Homestay Branch and the B & B Development Research Institute in August this year. At the top of the list, Huizhou, Qingyuan and Shaoguan ranked second camp. The reporter from Yangcheng Evening News learned from the Huizhou Homestay Industry Association that according to incomplete statistics, at present, Huizhou B & B has exceeded 1,000. A few days ago, Huizhou issued the "Implementation Rules for the Management of Huizhou Homestays" (hereinafter referred to as the "Implementation Rules") to regulate the management of the homestays and promote the sustainable and healthy development of the homestay industry.

Huizhou B & B more than 1,000 houses

In the autumn night, the starlight is accompanied by dreams, pushing the door to see the scene, opening the window to see the painting ... In the only Mid -Autumn Festival holiday, Huizhou, which is located in the key nodes of leisure and vacation tourist belts around the urban circle, each homestay ushered in a small climax.

In Xiahe Village, Henghe Town, Boluo County, from Tao Yuanming's "You Ran See Nanshan" and interpret the "Youran Mountain Residence" homestay, which interprets the pastoral life, the closure rate of the Mid -Autumn Festival holiday reaches 100%. According to Zhang Xiaofan, a homestay partner, there are 14 rooms in the homestay, with different styles. They are designed with the theme of spring, summer, autumn and winter, farming, well -off, and teachers. The pricing ranges from 500 to 2888 yuan. "80%of our guests come from Shenguan, followed by Guangfo Hui. Holidays are full of rooms. The summer vacation has just passed, and the overall passenger flow has reached 70%. The overall income is very good." Zhang Xiaofan said.

Near Huizhou West Lake, the historic taste of Zhuwu Lane has also become a special homestay. At the intersection of Zhuwu Lane and West Lake, tourists who stay in Aishu · Guanhu Academy can use landing glass to watch the sunset on the sun, watch the birds flying, and enjoy the hazy West Lake.

Guanhu Academy is a homestay under Huizhou Aishu Cultural Tourism Investment Development Co., Ltd. (hereinafter referred to as "Ai Shushu"). Huizhou B & B Inn and Boutique Hotel Association President, Founder of Aishu, and CEO Xie Weitian told Yangcheng Evening News reporters that there are currently 7 stores under the Aishu brand, which are under construction and distributed in Guangdong Province. The stay in the homestay is ideal. "

Xie Weitian revealed that according to incomplete statistics, at present, Huizhou's homestays have exceeded 1,000, and gradually develop in the direction of large -scale, agglomeration, and branding. The main homestay area is formed. Taking Huizhou West Lake as an example, there are thirty or forty homestays opened within two kilometers.

The reporter learned that as early as the 1990s, the first "family hotel" concept of the concept of "family hotel" appeared in the 1990s, the Gaoshan Forest Resort, which was the earliest representative of the homestay in Guangdong Province. In the following 30 years, with the virtue of Guangwo's land, deep villages, and high -quality agricultural products, special brands such as "Binhai B & B", "Lakeside B & B", "Forest B & B", "Hot Spring B & B", "History and Culture B & B" and other characteristic brands have continued to emerge in Huizhou. According to the Guangdong Homestay Report released in August this year, in more than 11,000 homestays in the province, Huizhou B & B has jumped to the second echelon.

Create a hundred "Huizhou Family" boutique homestays

With the development of Huizhou's tourism industry, homestays have become one of the most dynamic industries in Huizhou's tourism industry.

In recent years, through government guidance, policy support, market cultivation and other means, Huizhou has grown up a lot of well -known local homestays: Daei Field B & B, which originated from Bo Luo, has deployed eight stores in the province; love tree The homestay originated from Longmen, and has deployed more than ten stores in the province; Qiu Changgu, Yunli Castle Meiju, Shanli Courtyard, Jingmu Mountain Sheeke and other boutique homestays have emerged ... Complex, cultural recreation, Kangyang Sports Base, and Creative Hand Letters and other rural tourism products have been promoted to improve the quality and upgrade.

In 2021, Huizhou proposed a clearer goal in Huizhou's "Three -Year Action Plan for Rural Tourism (2021-2023)". People "Boutique B & B.

In order to achieve this goal, Huizhou issued the "Implementation Rules", which was implemented from October 1, 2022, with a validity period of 3 years. The "Implementation Detailed Rules" clarify the management standards, management basis, management department responsibilities, integrity operations, and post -event supervision of the homestay. , Promote the development of rural rejuvenation. The reporter noticed that the "Implementation Rules" clearly strengthened the brand building. After the homestay operator logged in to the Guangdong tourism homestay management system to complete the information system registration, the "Guangdong Tourism B & B" brand logo could be uniformly used, and it was not allowed to use it.

"The implementation of the" Implementation Rules "has a great role in the standardization of the Huizhou homestay. The residents of Youran Mountain also implemented the rules in time to improve the content of the homestay registration and employee training." In Zhang Xiaofan, Huizhou B & B The development of the industry, especially the rural homestay, requires relevant management rules to regulate and ensure the industry order. This not only reflects Huizhou's forward -looking development of the development of the homestay, but also has a great role in promoting the homestay's own work.

Xie Weitian said that the promulgation of the "Implementation Rules" standardized Huizhou B & B management, which has great benefits to investors and guests. For investors, because the biggest attraction of the homestay lies in "pushing the door is the landscape", investors will work more in terms of natural conditions and other aspects of natural conditions. The reservoir reserve and other areas that cannot be developed have standards in fire protection and other facilities. For the guests, the standardization and legalization of operating operations also ensure their staying safety and experience.

It is understood that in accordance with the relevant planning of Huizhou, Huizhou will integrate the rural homestay industry into the planning of rural rejuvenation, establish a "one game" promotion mechanism for rural tourism development, strengthen the top -level design, improve the construction of public infrastructure of rural tourism spots and homestays, and increase Special funds for the development of homestays, adhere to the management model of "territorial management, combination of blocks", refine and clarify the responsibilities of the competent department of the homestay and relevant departments, and focus on solving the bottlenecks of commercial registration, fire safety, ownership certificate, environmental protection and other bottlenecks. Continuously promote the development and growth of Huizhou homestays and upgrading quality.

New carrier of urban and rural integration

In October 2017, my country's first "Basic Requirements and Evaluation of Tourism B & B" began to implement. facility".

With the improvement of the level of socioeconomic development, the demand for rural tourism consumption in rural tourism has become diversified. B & B injected talents, ideas, technology, and funds from the city into the countryside. The accommodation format has been upgraded, and consumers' demands for rural tourism have shifted from the past "sightseeing" to "vacation experience".

Throughout the homestays of Huizhou, whether it is Huiyang's autumn long valley, the belly of Bo Luo, or the love tree Bai Ma River, it often highlights the idyllic poetry life experience it can bring, and it will be from the city. The hustle and bustle is busy comparing, and the psychological needs of the urban population to dissolve nostalgia and get close to nature.

"I like the same feeling as home to home, bland and comfortable." Said Aga, a citizen of 90s. Xiao An, a citizen of the post -80s, believes: "When I go out, I value the comfort of accommodation and the convenience of the surrounding facilities. You can make tea in that tea, and you can also experience local specialty activities. "

Aga and Xiaoan are frequent customers of Huizhou homestays. Through them, they can see the user portraits of the homestay. The "Guangdong Hom Best Report" pointed out that the current user portraits of the hostel industry are gradually clear, and urban residents are the main troops of rural tourism. The number of travelers in first -tier and new first -tier cities; the proportion of rural homestays in the post -80s and post -90s and post -90s accounted for nearly 70%, parent -child tour The travel of couples and teams is the main travel group. Natural ecology, fruit and vegetable picking, farming research, handmade, and food odor are the most popular experience activities for rural houses.

In the "Opinions of the Central Committee of the Communist Party of China and the State Council of the Central Committee of the Communist Party of China on comprehensively promoting rural revitalization and accelerating the modernization of agricultural and rural areas", during the "14th Five -Year Plan" period, my country will accelerate the formation of new types of workers and peasants for the formation of mutual promotion, urban and rural complementation, coordinated development, and common prosperity. Urban and rural relations.

In "Looking at the Oriental Weekly" "In the B & B, the New Carrier of the Urban and Rural Rural" published, Liu Shouying, Dean of the School of Economics of the People's University of China, proposed that my country has transformed from "local China" to "urban and rural China" and is undergoing rapid urbanization. In the future, urban and rural relations are reshaping, and one -way urbanization is turning to urban and rural interaction. Liu Shouying believes: "After the urbanization reaches a certain level, the elements of population, capital and other elements will be re -configured between urban and rural areas. The urban and rural economy and social structure will show the obvious characteristics of the stage of rapid urbanization, that is, the integration of urban and rural areas."

At present, the integration of urban and rural areas is an important background for the development of my country's homestays. In the future, the mutual dependence of urban and rural economy, the reduction of the differences in urban and rural industry structures, and the gradual reduction of urban and rural income levels are the general trend. The homestay economy is the connection point of the flow of urban and rural talents, funds, and technology, which will play a bridge and platform.

Zhang Xiaofan believes that on the one hand, operators should build specialty brands and improve service quality; the owners of each homestay should realize resource sharing and group development; on the other hand, the government should improve rural supporting facilities and strengthen the protection and management of tourist attractions. Develop and use local tourism resources, strengthen publicity, attract more tourists to come in, and make them happy and lived. "The current development of the Huizhou homestay industry is becoming more and more standardized." Xie Weitian said that the relevant departments of Huizhou can also formulate relevant policies to stimulate the development of homestays in the direction of fineization. For example, when the housing and breakfast selection meets national and provincial standards, a certain reward policy can be given Essence 【Text Close Close】

"Farm House Change House" villagers laugh haha

Located in Henghe Town, Boluo County, which is located in the northern foot of Luofu Mountain, is the first batch of rural homestay demonstration towns in Guangdong. In recent years, the town has relying on the advantages of landscape resources to reasonably plan the development of rural tourism, with the goal of building a professional town of the homestay industry, and guide the homestay to the standardized and professional development. For a group of specialty boutique homestays, initially realized the transformation of rural industries and the rise of green development, and the town's economic development has continued to increase.

Shangliang Bay is located in the Shangliang Villagers Group in Guaqian Village, Henghe Town. Among them, natural attractions such as 100 acres of lotus ponds, wetland parks, and Houshan Forest Park allowed tourists from the city to live in the city to "return to nature"; Featured fisherman culture and Hakka style are vividly displayed ...

However, before 2015, the Shangliang villagers group was just a small fishing village that was not famous. At the end of 2015, with the promotion and support of the local government, Shangliang villagers and Huizhou Shangliang Rural Tourism Co., Ltd. signed contracts to cooperate to develop homestay tourism.

How can Shangliang stand up for tens of millions? It is understood that the Shangliang B & B ecological tourism project adopts the villagers' self -residents to start the first floor of farmhouses and entertainment experiences. Let tourists deeply experience the life of rural farm. This model successfully made Shangliang's farm house changing homestays, farmers to travel practitioners, and agricultural products to change tourism products.

After becoming a tourism practitioner, the villagers of the Shangliang villagers also fulfilled the dream of being a boss at home. The villager A Juan and his family returned home to run farmhouse music to provide tourists with breakfast, lunch and other catering services, with an annual income of about 200,000 yuan. According to statistics, the tourism income of the whole village in 2020 is about 5 million yuan, and the per capita income is about 31,000 yuan, which has improved a qualitative improvement from about 8,000 yuan in 2015.

Today, the Shangliang Villagers' Group has developed into a national 3A -level tourist attraction and a key country tourism village in the country. It is the largest village home and breakfast village in Guangdong. It is also the first batch of Guangdong culture and tourism characteristic villages. To activate rural idle properties, realize the development of the whole villagers in the "farm house", and promote the rural revitalization.

In 2015, there were only 4 farmhouse registered in the registered in Henghe Town. Since 2015, tourism companies investing in investing have come, and the homestay ecological tourism project has landed one after another, and the vitality of rural vitality has been activated. As of the end of 2021, there were 39 rural homestays in Henghe Town, of which there were 6 homestays in the library province, which can provide accommodation services for more than 1,000 tourists at the same time. The above three homestay companies represented by Liangliang, Herbin, and Mai Kisu, have an annual operating income of more than 10 million yuan, driving more than 100 local employment. In the Daeian B & B only in Boluohe's belly, 5,161 people stayed in 2021, and accommodation income was 2.357 million yuan.

【Wenmai One Week】

A few days ago, "Welcome to the New Journey of the Twenty Ending" - The Eighth (2022) of the "Master Cup" (2022) Huizhou original song works collected and selected. The official public account of Huizhou Musicians Society signed up to submit works.

On September 13th, the Huizhou Cyber ​​Security Training Course started in 2022. This training course lasted three days, and the liaison officer of the members of the Huizhou Municipal Committee of the Cyberspace Committee, the person in charge of the network security work of the Ministry of Publicity Department of each county (district) committee, the person in charge of the network security work of the municipal and resident units, and all staff members of the Municipal Party Committee Network Information Office Wait for training.

On September 12, the selection and testing activities of the Huizhou Youth (online) of the Huizhou City (online). This selection and testing of gymnastics, taekwondo, tennis, and badminton, from Huicheng District, Zhongkai, Huiyang, Huidong, Bo Luo More than 700 teenagers from the county and district associations, clubs, sports halls and other institutions participated.

On the morning of September 10th, the urban love drama "Just the Fleeing Relationship" was launched in the Huizhou reader Cultural Park. This is a film produced by Huizhou local companies and will be filmed in Huizhou. (Lin Hai Sheng)

Source | Yangcheng Evening News · Yangcheng School

Responsible | Chen Yueyue

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