Dongying District: Lu Opera Culture's Hometown Brand Labeling Models in the City of the City

Author:Zhidongying Time:2022.09.17

"Do you pay attention?

"Yeah, still the character in Lu opera" Wang Xiaosa "!"

"Lao Li, you sang the best, go to the activity room for a while?"

On September 16th, in Yujing Community, Huanghe Road Street, after the residents completed the test in an orderly manner, they found that today's "Dongying Urban Nuclear Acid Detection" logo sign is a bit special. After a few people discussed it, they couldn't help but run to it. The community cultural activity room competed for Lu opera.

The characters are simple and funny, with a strong rural color, the rivers are winding, highlighting the unique charm of the Yellow River, Lu opera's two words are round and beautiful, and the color of the loess color is profound, simple but not simple. This is the brand logo of the "Hometown of Lu Opera Culture" released by Dongying District this year.

How to make Lu opera a well -known? It is necessary to enhance the popularity and reputation of the cultural brand in Dongying District.

Dongying District not only applies the brand logo of the "Lu Opera Culture" brand in large -scale activities such as regional nucleic acid testing and various cultural exchanges, but also is widely used in the streets and lanes of the district, main road transportation stations, urban landmarks and other places. Let the people who live here and the famous tourists intuitively experience the unique charm of Lu opera culture.

"Isn't this a while ago to perform the actor of Lu opera in our community?" On the Ningyang Road, Zhang Xuanxuan, the resident of the Blue Ocean Community in Songshan Community, Wenhui Street, was waiting for the bus. The stills of Lu opera's boutique drama "Sticking" of the brand logo of culture. While waiting for the bus, she was planning to learn Lu opera.

"Now we have set up nearly 30 public welfare publicity paintings in Lushan Road, Qufu Road, Health Sports Park, and District No. 1." Sui Hongxia, director of the Cultural Activity Center of Dongying District, said that they will continue Make full use of the city's "slightly corner" to further enhance the awareness of the brand logo of the "Hometown of Lu Opera Culture".

The brand logo of the "Lu Opera Culture Hometown" of Dongying District is not only the inheritance of Lu opera culture, but also plays an important role in the development of cultural and creative products and the extension of the cultural industry.

"We are designing a tool packaging box, preparing to start production and application at the end of this year, and the first batch of 10,000 packaging boxes." Wang Feng, manager of the Mawan Shuangwang tool factory in Dongying District, said that they hired professional designers and will be a professional designer, and they will be a professional designer. The brand logo of the "Hometown of Lu Opera Culture" merges with non -heritage Makan Dao, so that their products are not only distinctive, but also more cultural.

Sui Hongxia told reporters that five well -known hand -made non -heritage enterprises including Dongying District and Rongchang Baiwei Garden Food Co., Ltd. and Xinglong Winery District have signed an authorized attorney to use the authorization letter. With the "Hometown of Lu Opera Culture" brand logo, walk into the lives of residents.

Reporter: Xue Wenwen

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