"Wandian Hi Buy Quancheng" Spring City Shopping "2022 Jinan Consumption Season Emerging Consumer Board is coming

Qilu.com · Lightning News, September 17th In order to improve the consumer energy level of Jinan City, promote traditional business enterprises to accelerate digitalization, intelligent transformation, and cross -border integration. The "Wandian Hi Shiquan City" hosted by Jiahua Shopping Plaza Group -Quancheng Shopping 2022 Jinan Consumer Season Emerging Consumption Plate was officially launched this morning. This sector is also one of the six major consumer sections of Quancheng's 2022 Jinan Consumer Season. It aims to support the integration and development of traditional commercial enterprises online and offline, and perfectly integrate "emerging" elements such as new scenes, new formats, and new models with the traditional business district. Drive the trend of new consumption of the whole people.

Zhang Juan, a member of the Party Group and Deputy Director of the Jinan Commerce Bureau, Chen Rui, deputy head of Huaiyin District, Jinan City, Wen Jian, member of the Party Committee and Deputy Director of Jinan Radio and Television Station, Secretary of the Party Committee, Chairman, President of Jinan Huarian Group, Chairman, President, Jinan Jiahua Li Maonian, chairman and president of the Shopping Plaza Group, Zheng Lihua, deputy president of the Jinan Branch of China Construction Bank, and head of Jinan's main business enterprises attended the event.

Zhang Juan, a member of the Party Group and Deputy Director of the Jinan Commerce Bureau, said at the launching ceremony that Jinan has been a famous commercial city that has been in charge of righteousness and openness and tolerance since ancient times. In recent years, emerging consumption hotspots such as economy, night economy, and first store economy have continued to emerge. The launch of this ritual is not only an important part of the "Spring City Purchase" Jinan consumer season, but also an important measure to further deepen the emerging consumer model. With the continuous development of the activity, it will improve the commercial function and consumer environment of Jinan urban city, accelerate characteristics of characteristics The construction of the consumer scenario has effectively promoted the high -quality development of the economy and society with the new results of promotional expenses, and contributed to the stable and healthy development of Jinan's economy and accelerating the rise of the construction of the provincial capital.

As an important part of the emerging consumption, live broadcast e -commerce has played a vital role in conforming to the new concept of consumption and expanding new consumption in the past two years, and helping the development of enterprises. A special live broadcast was performed at the scene of this launching ceremony. Six anchors from Jinan Radio and Television Station were placed in the "Spring City Shopping Room" of the six well -known business districts in Jinan. The method will introduce the latest discount information of the major business districts in Jinan to show the live broadcast of various business districts.

At the launching ceremony, Jinan Radio and Television MCN and China Construction Bank Jinan Branch and the representatives of major business enterprises jointly signed the "Wandian Hi Buy Spring City" live event cooperation agreement. Follow -up, the two parties will cooperate with local major commercial enterprises to carry out the live broadcast of "Wandian Hi Shi Shi Shi City", create a "Quancheng Purchasing Live Room" in the city's major business districts, and carry out live broadcast and live training activities.

With the unveiling ceremony, the "Light of Jinan" Internet Red Master Alliance was officially established, allowing Jinan to go out and empower the economy.

The emerging consumer section, as an important part of the "Spring City Purchase" 2022 Jinan Consumption Season, is intended to promote traditional commercial enterprises in Jinan to accelerate digitalization, intelligent transformation and cross -border integration. To this end, Jinan Commercial Bureau, Jinan Radio and Television, and the city's main business districts and traditional commercial enterprises plan to carry out a series of "Wandian Hi Buy Spring City" activities, guide traditional commercial enterprises to realize "online+offline", "store+home" Industrial digital upgrade. During the launching ceremony of this emerging consumer section, it coincided with the 20th anniversary of the opening of Jiahua Shopping Plaza, Jinan Radio and Television and Jiahua Shopping Plaza jointly opened online+offline consumption activities. Nearly 20 net celebrities came to Jia Hua Tan store punch cards. During the anniversary of the anniversary, the host and experts were pushed to promote the growth of sales of stores, broaden the sales channels of merchants, and enhance the brand influence of the business district.

Since the launch of the "Spring City Purchase" in Jinan's consumer season in 2022, the "Jinan Consumption Season" theme short video contest, Douyin's cumulative playback volume has exceeded 200 million times, guiding the whole people to link, and the city is hi purchasing. So far, there are more than 300 live broadcasts led by the consumer season activities. The live broadcast of enterprises, associations, and platform promotion costs has nearly a thousand games. Industry associations, business enterprises, and terminal products have been widely participated. It has truly achieved the full participation of 10,000 enterprises and thousands of stores, covering the full consumption format, and has effectively improved the branding upgrade of the old -fashioned business district of Jinan. Consumption enthusiasm.