Gathering and gathering, helping the development of "Henan Daily Newspaper All Media Yujiu Xing" walk into Shoujiu Xinxiang Marketing Center

On September 16, the adverse effects of overcoming the epidemic, the "Henan Daily Newspaper All Media Yujiu Xing" event was launched again. The destination of this event was the marketing center of Henan Shoujiu Group in Xinxiang City.

From Henan Daily, Henan Daily Client, Henan Daily (Rural Version), Dahe News, Henan Video, Henan Business Daily, Top News, Henan Legal Daily, Henan Mobile News, Dahe Fine Arts, Dahequan Media and other media staff, etc. The 12 -person interview team formed, under the leadership of the deputy team leader of the Office of the Office of the Leading Group of the Henan Province, the director of the Henan Daily's Henan Daily Henan Jiujiu Propaganda Work Office, I walked into the Xinxiang Experience Center and Marketing Center of Henan Shoujiu Group. Understand the development history of life wine, brewing technology, quality password and marketing strategy.

Li Feng, general manager of Henan Shoujiu Group, Zhang Jianhui, General Manager of Sales Manager, Niu Guangjie, Chief Engineer, and Zhao Suqin, Deputy General Manager Zhao Suqin, accompanied the participating media to visit and interview.

Under the leadership of the staff of the Shoujiu Store, all media reporters from Henan Daily Newspaper, under the guidance of the staff, have learned in detail the product structure, price system, product positioning, and market sales of Shoujiu.

Immediately afterwards, everyone moved to the Henan Shoujiu Group Xinxiang Marketing Center, which is located in Xinxiang Chamber of Commerce Building for an interview. According to Zhao Suqin, deputy general manager of the company, Henan Shoujiu Group entered the Xinxiang Municipal Chamber of Commerce Building in 2012. This is a gathering place for famous enterprises in various regions of Xinxiang City. Product exhibition area, living room, conference room, office area, etc.

Here, everyone visited the Shoujiu Cultural Wall and the product exhibition area, and further learned about the development, brewing, scientific research, and sales of life wine.

Before the symposium began, under the leadership of the company chief engineer Niu Guangjie, everyone first tasting the four main products of Baiquan Shoujiu from the perspective of "observation, smell, quality, and enlightenment". Subsequently, Niu Guangjie interpreted the quality and taste characteristics of these four products, so that everyone had an immersive experience and experience from different perspectives such as color, fragrance, and taste, and fully understood the charm of the Confucian fragrance of Baishoujiu.

At the symposium, the company's general manager Li Feng first expressed his sincere gratitude to all the media friends. He said: "Since the provincial party committee and provincial government proposed the revitalization of Yujiu in 2017, Henan Shoujiu Group has seized opportunities and accelerated the pace of transformation and development. One of them, the achievements of these achievements are inseparable from their own efforts and the support of government function departments at all levels. Of course, they cannot be separated from the strong publicity of media friends. "

Li Feng introduced that this year, many important meetings held by the Provincial Party Committee and Provincial Government mentioned the revitalization of Yujiu and pointed out the direction for the next step of the revitalization of Yujiu. In order to implement the spirit of the relevant meeting, Henan Shoujiu Group will be unswerving Implement the "quality+culture+channel" tricycles, deeply digging the cultural connotation of life wine brand, telling good life wine stories, improving channel network construction, strengthening the cultivation of core consumers, and accelerating the market in northern six places in Xinxiang layout.

Zhang Jianhui, general manager of the company's sales, said in his speech that this year's Mid -Autumn Festival, affected by the epidemic of new crown pneumonia, the frequency of people going out of dinner directly affects the sales of liquor, which has caused the peak season. pressure. Therefore, the important task of Shoujiu Group in the second half of the year is to help dealers in policies. Through measures, promotion, promotion, and return to the factory, we will cooperate with dealers to strongly sell, clear inventory, and increase growth.

Zhao Suqin then introduced the focus and specific ideas of the company's propaganda in the future. From the perspective of good grain, good mountains, good water, and calligraphy and sports, tell good life wine stories and make brand communication.

The guests and media representatives of the meeting also spoke in turn to make suggestions for the enterprise, discussed how to grasp the highlights of life wine from different perspectives, tell the story of good life wine, and contribute to effectively promoting and promoting life wine.

Geng Qichao, a member of the Chinese Calligraphers Association, members of the Zhengzhou Calligraphers Association Lishu Committee, and a special calligraphy professor at the Yellow River University of Science and Technology of Zhengzhou Calligraphers Association, said that calligraphy is the highlight of life wine, calligraphy is inherited, and wine is the same. Design, still borrowing calligraphy display, there are a lot of articles to do it. It is a way to drive marketing with calligraphy.

Zhao Zijian, director of the Dahe Museum and Deputy Secretary of the Party Branch of the Dahe Art News, proposed that life wine and calligraphy have been connected for a long time. In the next step, we must further spread the birthday wine culture and brand through organizing calligraphy contests. Media representatives such as mobile phone newspaper, Henan Business Daily, and top news have talked about specific feelings and suggestions from telling ecological stories, introducing 5G users to precisely push new businesses, do a good job in media services, and invite Shoujiu to enter the top client.

Finally, it was announced that it summarized the event and made several suggestions on the marketing and publicity of Shoujiu. He said that the "All -Media Henan Wine" event was a special event launched under the guidance of the Office of the Provincial Yujiu Revitalization Leading Group. Transformation and high -quality development. Therefore, after the launch of the event, it was strongly welcomed and supported by the backbone enterprises of Yujiu. The first stop of the event is from Shoujiu, and now it has come to Shoujiu Xinxiang Marketing Center again, which can be described as special.

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