Commercial streets are too long and poor landscape quality, excessive commercialization of scenic spots affects long -term development

"Entering the ancient town, there are red willow barbecue, stinky tofu, big squid, milk tea, and craft shop shops. The signboards are similar, and the architectural style is roughly the same. The different may only be the address on the postcard."

Mr. Zou has just ended a journey of ancient town, but he has a poor experience in this trip, because the commercialized atmosphere of the ancient town is too strong -he wanted to feel the history and culture quietly, but there was a constant screaming sound in his ears. Essence

There are not a few people who have the same feeling as Mr. Zou. The reporter of the "rule of law" recently searched on some social platforms and found that many passenger complained to the scenic area this summer has the problem of over -commercialization of the scenic spot, including the large number of shopping venues in the scenic area, large area, and poor business order; Poor quality, unprecedented price and poor service quality problems such as unknown prices and poor service quality; more advertisements affect the quality of tourism in the scenic area ...

A number of experts interviewed by reporters pointed out that although some places are currently excessively commercialized in rectification, they are mainly banned business areas and advertisements, and they have not touched the core of the problem. The root cause of excessive commercialization in some local scenic spots is mainly due to the chaos and mechanisms of tourism development. Therefore, the ultimate goal of rectification should be to straighten out the system and mechanism of tourism development and stimulate the motivation and vitality of high -quality development.

There are many charges for scenic spots

Tourists are disappointed

Liu Yi from Zhengzhou, Henan, drove to a 4A -level scenic spot in Guangxi a few days ago. She was disappointed in this trip because this scenic spot was too commercial.

"The scenic spot ticket is 80 yuan. If you drive into the scenic area, you need to pay another parking fee; if you take a direct car in the scenic area, you need to pay 50 yuan. Here, you can only go to the inn to eat. When you orderly, you will show us your face. A copy of the chicken 160 yuan, a bamboo tube rice 20 yuan, a small amount, not enough to eat alone. "Liu Yi said.

Some bloggers shared their experiences on a scenic spot in Qinghai on the social platform: Private cars could not drive directly to the gate of the scenic area. Visitors must spend 30 yuan to buy the scenic spot ticket. Ticket money is not included in the scenic spot.

"The Internet celebrity train in the scenic area has a bad experience, and the charging is 50 yuan. Originally, there were 4 seats in a row of 3 people. Although the staff said that in 15 minutes, people would not be full. There is still a distance from the scenic area. If you don't want to go back, you have to spend 5 yuan to take a battery car. There is also a sightseeing tower in the scenic area. A few kilometers from the lake, only 4 floors, the charging is 20 yuan. "The blogger wrote.

Below this blog post, many netizens commented that "the excessive commercialization of the scenic area has destroyed the experience of tourists", but some netizens have proposed that "if the scenic area is not commercialized, the tourists' dietary travel will be inconvenient."

So, does the scenic area need to be commercialized? From the perspective of Qi Xiaobo, director of the Tourism Research Center of the Chinese Academy of Sciences, the commercialization of the scenic spot has its necessity.

"As the current consumer's demand for high -quality tourism products and characteristic leisure services increases, the scenic area needs to increase the diversified commercial elements correspondingly. From this perspective, the scenic area does need commercial elements in the development process as service facilities and characteristics. Experience products. "Qi Xiaobo said, in addition, tourism and leisure itself is a commercial service, so the scenic area cannot be separated from the implantation of commercial elements, which can increase the income of scenic spots and pursue the maximum economic benefits of the scenic area. At the same time, many scenic spots can increase the time of commercialization of commercialization, extend tourists' residence time, can provide commercial space and platform, help agricultural special products to sell, increase local employment, radiate surrounding tourism services, etc., so as to drive the common development of the people and regions around the people, realize the scenic spots, realize the scenic area Social driving benefits. However, in the process of commercialization, the scenic area must not be excessive.

Excessive development of interests

Affect long -term development of scenic spots

The reporter sorted out some netizens' evaluations of the excessive commercialization of the scenic spot and found that many tourists care about the commercialization itself, but the uniform shops, the projects that are only for money, the unavailable pull customers, the quality of the goods is not available, etc. It affects people's travel experience.

Ms. Hu, who travels to Guizhou in August this year, spit on the social platform. The only number of clothing used in the scenic area was not quality. It was all the same costumes and props. The technical level of photographers and makeup artists was uneven. I wanted to feel the original lifestyle here. As a result, from the observation deck, I saw almost all the hotels, only a few sporadic old houses.

Wang Tianxing, member of the Culture and Tourism Expert Committee of the Ministry of Culture and Tourism and deputy director of the Cultural Tourism Policy and Regulations Center of the Second Foreign Language Institute of Beijing, told reporters that many shopping stores added in some scenic spots have not strictly controlled the quality of the goods. Toxic or abandoned materials to make so -called special foods. In some places, there will be some so -called museums, which are not decent exhibits, just to increase tourists' stay time and induce tourists to further buy tickets. Some museums actually have changed their names for specialty stores.

According to Zhang Jing, a lecturer in Hulunbuir College, excessive commercialization of scenic spots will destroy the experience of tourists and cause negative evaluations to the scenic spot. These negative evaluations can easily lose potential tourists in the scenic area and affect the sustainable development of the scenic area.

"The overloaded over -commercialized operation model is likely to cause unsustaining the ecological environment of the scenic area, and this damage is often difficult to repair. Excessive commercialization of scenic spots will cause the scenic area to lose its uniqueness, and it will also make the local residents of the scenic area. The culture was negatively affected and destroyed, while the scenic spot lost comparative advantages in the process of over -commercialization, it also destroyed the original cultural heritage, so it would be difficult for the scenic spot to further develop and fall into a vicious circle. "Zhang Jing said. Li Jing, an associate professor of East China University of Political Science and Law, proposed that commercialization of scenic spots can increase income and allow some endangered cultural heritage to be preserved due to the injection of maintenance funds. Destroy the authenticity of cultural heritage in the scenic area.

"In the process of excessive commercialization of tourist attractions, precious cultural heritage such as folk art forms and national characteristics are packaged into various tourism products, destroying the integrity of cultural heritage." Li Jing said.

Clear positioning to strengthen rectification

Scientific guidance normative governance

In order to rectify the excessive commercialization of scenic spots, many places across the country have already acted.

As early as 2019, the Ministry of Culture and Tourism deployed the cultural and tourism market rectification actions, and the rectification and quality of the A -level tourist attractions, and hundreds of scenic spots were canceled.

In May 2021, Shanxi Province issued the "Implementation Opinions on Strengthening the Protection and Use of Grottoes Temple" to standardize the tourism development activities of Grottoes Temple to avoid excessive commercialization and entertainment of the cave temple scenic spots.

In July 2022, the Protection and Utilization of Wulan Tea Card Salt Lake Scenic Area issued an announcement, saying that according to the demands of tourists and the problem of blocking points in the scenic area, starting from July 12, 2022, the tea card tourist collection center tourism environmental protection tourism will be canceled The cost of 30 yuan by car; at the same time, let more than 17 tourist bus entering Chaka Salt Lake directly enter the parking lot.

Interviewed experts believe that scenic spots are the core of the development of tourism, the scenic area has good service, and more tourists are willing to travel. Great rectification of scenic spots will help promote the development of tourism. However, for a long time, the rectification of the scenic area has been oversight, and the rectification is mainly to ban commercial districts and advertisements, and it has not touched the core of the problem. The root cause of excessive commercialization in some local scenic spots is mainly due to the chaos and mechanisms of tourism development. Therefore, it is urgent to rationalize the development of the tourism development system and stimulate the motivation and vitality of high -quality development.

"my country's existing cultural resource protection system is relatively small, and the management system is not sound. The punishment for excessive commercialization of scenic spots is weak. These comprehensive factors lead to chaotic management order in some places." Li Jing said.

Li Jing suggested to improve relevant laws and regulations, establish a tourism supervision mechanism of the three -in -one tourism and tourists of the central, local governments and tourists, improve the overall quality and service level of the scenic area, and promote sustainable development of scenic spots.

Zhang Jing believes that the managers of the scenic area must have the concept of tourism culture innovation, from the perspective of tourists' needs, and develop personalized cultural tourism projects through cooperation with cultural innovation teams.

"For example, the 'Frog Village' in Dongshan Town, Wuzhong District, Suzhou, has designed a frog IP as a cultural characteristic because of the local production of 61 kinds of frogs. At the same time, the novel experience also greatly improves economic benefits. The core of tourism is culture. When developing tourism products, the scenic area cannot blindly copy other tourist scenic spots. Instead, you should pay attention to digging your own cultural characteristics, focusing on the innovative integration of cultural characteristics and tourism innovation and integration of tourism. Development can create his own unique comparative advantage. "Zhang Jing said.

In Qi Xiaobo's view, when the scenic area is laying upon commercial elements, the concept of people -oriented should be adhered to, not only to meet the business service needs of tourists, but also to fully consider the comfort and safety of tourists' tour experience. And commercial value, not rough -made and everywhere.

"Relevant government departments should also strictly take the thresholds such as investment promotion and franchise. Through planning review, scale control, service quality supervision, time management, spatial control and other measures, tourists are also a pure, comfortable and moderate touring leisure space . "Qi Xiaobo said.

Editor in charge: Wang Xiaofeng

The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.

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