Sales have been doubled year -on -year, and the increase is significantly higher than the whole country. The sales volume of Wuhan New Energy Vehicles is expected
Author:Changjiang Daily Time:2022.09.19
BYD Zhongcheng's four -dimensional experience center, there is a constant stream of customers who come to consult and test drive. Photo by correspondent Zhang Shaochen
The Yangtze River Daily's Wuhan client on September 19th. The latest data from the Wuhan Commerce Bureau shows that from January to August this year, Wuhan's new energy vehicle sales maintained at a high speed, which was nearly doubled year -on -year, and the increase was significantly higher than the whole country. With the advent of the "Golden Nine Silver Ten" consumption season, driven by multiple factors such as favorable policies and holiday economy, Wuhan's new energy vehicle consumer market is expected to show a new trend of low season and a stronger peak season.
Business Super Digestion: Choose a car when shopping and buy a car to become a new trend
"We only opened for a month, and the order volume reached 300 units. The sales volume was ranked among the top in similar cities." Zhang Shaochen, BYD's four -dimensional experience center sales, told reporters that July and August are traditional car sales off -season, but This summer, the new energy vehicle market in Wuhan is extremely popular.
More than BYD. "In April and July of this year, Ji Yan's monthly sales in the country exceeded 10,000 units." Zhou Le, the person in charge of Ji Ji Marketing Department, said that different from the 4S shop experience in the past in the past. At present, many new energy brands Drive the cars into a large business super, so that customers can experience it. "Shopping a street, choosing a car by the way, has gradually become the habit of buying a car in Wuhan."
The use of business super -introduction has become a new trend of Wuhan's new energy vehicle consumer market this year. For example, the first floor of the One Fang Shopping Center has gathered many new energy vehicle brands: Tesla, Xiaopeng, Weilai, BYD, etc., which is convenient for customers to experience one -stop experience. "Driving the car into the mall for display can not only use the traffic drainage of the supermarket, but also conform to the consumption habits of young people." Said Ms. Xiong Xiong, the chief of the Lan Lantu Space Store in Wuhan.
Multiple policy superposition: continuous "stirring" new energy vehicle consumer market
As a heavy town in China's automotive industry and the national consumer center cities under construction, since this year, Wuhan has frequently made efforts to promote new energy vehicle consumption, and the "exemption purchase tax until the end of 2023" has added another fire to the new energy vehicle market. In addition, Hubei Province recently introduced 18 measures to stimulate market vitality. It is planned to form a policy "relay" by issuing car purchase subsidies and car consumer coupons. At the same time, Wuhan and districts have also introduced consumer measures such as buying new energy vehicles and sending preferential gift packages, and continued to "stir up" the new energy vehicle consumer market.
The World Trade Plaza polar space sales staff told reporters that the awareness of the consumption subsidy policy of new energy vehicle consumption in Wuhan is very wide. Almost all consumers will take a subsidy policy to consult a car. "In addition to Wuhan City, major new energy vehicle companies and stores have also launched diversified preferential activities such as festive preferential prices, car buying rolls, and sending charging cards. Multiple discounts are superimposed with a maximum of 10,000 preferential discounts for consumers. "
Multiple policy preferential promotion of Wuhan New Energy Auto Market's firepower. From January to August this year, Wuhan's new energy vehicle consumer market has grown strongly, with a total sales of 56,758 units, an increase of 179.76%year -on -year. At the same time, the mainstream new energy brands and models are fully covered.
Golden Jiuyin Ten: Drive the growth measures for new energy vehicle consumption
In the second half of the new energy vehicle, the consumption space of Wuhan New Energy Vehicle is expected to be further expanded. "According to the results of the survey, Wuhan consumers have a higher acceptance of high -end new energy vehicles, and the brand is more oriented to buy Chinese -made cars." The relevant person in charge of the Wuhan Commercial Bureau said that the next step will continue to increase new energy vehicle promotional promotions. Policies, according to market demand, increase the supply of local new energy vehicles, which also promotes the reduction of new energy vehicle delivery cycles and improving the capacity layout of Wuhan new energy vehicle companies.
"In 2020, Wuhan City's consumption subsidy policy drives the sales of new cars by 55.88%year -on -year." The person in charge said that in the next step, consumers will apply for subsidies to participate in automotive promotion activities. On the one hand Enhance the enthusiasm of car companies to participate in new energy vehicles to promote consumption activities; on the other hand, it can greatly shorten government funds to account time and enhance consumption sense. At the same time, Wuhan City will consider drawing on the practice of Hangzhou, Guiyang and other places to cancel the restrictions on the new energy vehicles. "As long as you buy a new energy vehicle in Wuhan, you can enjoy subsidies, which is greatly attractive to attracting personnel in other regions to come to Han."
"With the advent of the" Golden Nine Silver Ten "automobile consumption season, Wuhan plans to hold the market entity of car companies, business districts, home appliances and other industries by holding car consumer month, car hi buying festival, and support for car consumption. At the supporting car show and other activities in various districts to fill the sense of car consumption at an atmosphere of the whole area. At the same time, Wuhan plans to use the form of car purchases and vouchers to drive the consumption boom. "Consumers enjoy the car purchase subsidy of car purchase subsidies in the urban area. , Can receive the government issued cloud -filed consumer coupons, consumption in key commercial districts and stores. "
(Changjiang Daily reporter Huang Ying correspondent Xiong Jingyin Shuang)
【Edit: Wang Yujin】
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