The daily income exceeds 4 million yuan, and the controversy of "Sheep has a sheep" makes a lot of money

Are you "sheep"?

Recently, the casual game "Sheep has a sheep" burst out of fire. With the gameplay, it attracts a large number of players. It has been on the hot search for many days in a row. The topic of the daily income of more than 4 million yuan is also very arrogant.

(Screenshot of the phone.)

How can a simple mini -program and leisure game make money quickly? How long can it be on fire?

Hot spots: According to rumors of 4.68 million daily income

"Sheep with a sheep" is not a big game.

Its gameplay is similar to the elimination of joy. Users need to keep up with 3 cards with the same pattern within a limited pit. Until all the card parties can clear the customs. The interface is simple, even rough, and there is nothing novel.

(Screenshot of the phone.)

Although it seems to have known each other and the interface, it does not hinder its fire.

According to online data, the daily active user of "sheep has a sheep" reached more than 20 million on September 14. Due to the large number of players, the server died 3 times within 4 days; on the 14th, the game occupied the 8th Weibo of Sina Weibo 8 A hot search seat.

Due to the popularity of the game, the official has begun to recruit back -end server development.

Behind the fire, what Kan Caijun is most concerned about is how much money this mini game has made.

On September 15, a screenshot of a "Main Data Data Daily" circulated on the Internet. The picture shows that in just half a day, the income of "sheep a sheep" reached 4.68 million yuan, and the monthly income was as high as 25.64 million yuan.

(Screenshot of the phone.)

Corresponding to the data of more than 20 million active users, the game has exceeded 4 million yuan a day, which is not a night.

How does it make money?

There are three mainstream methods in the game: advertising, recharge, or combination of the two.

As a small program game, "Sheep has a sheep" is relatively simple, which is advertising.

In the game, in order to increase the probability of passing, users need to watch 30 seconds of ads to get props, and each level has 4 props. In this calculation, playing 50 games will look at 200, up to 100 minutes of advertisements.

Someone teased, it obviously could let me watch the advertisement directly, but also sent me a game to play, conscience!

For such a high income, the producer Zhang Jiaxu made a rumor, saying that "the picture is fake, and the game does not add banner advertisements and screen ads for the user experience. "".

Kan Caijun believes that the specific amount may be difficult to say, but there is such a high traffic, and the game companies and platforms behind the scenes earn a lot of money.

Controversy: suspected plagiarism and lack of supervision of advertising

"Sheep has a sheep" fire, and the controversy followed.

On September 13, some netizens posted that "a sheep had a sheep" suspected to be plagiarized "3tiles".

Kan Caijun compared the two games. "Sheep has a sheep" and "3tiles" can be said to be exactly the same in terms of gameplay. The difference is that the two icons are different.

But Kan Caijun has also played a lot of elimination games. The gameplay is similar. Who is plagiarism and how can it be clear?

(The left is "a sheep with a sheep", and the right is "3tiles". Screenshot of the mobile phone)

The person in charge of the game is also "straightforward": "Sheep with a sheep" uses the most basic gameplay. If the gameplay of "Three" is plagiarized, there are too many such games. It also said that it would not be reasonable, and users naturally had their own judgment.

In addition, the game also triggers another topic: Is the balance between entertainment experience and advertising profit? Does the advertisement embedded in the game need to be supervised?

A person in the industry said that from the perspective of the industry, such mini -games cannot be recharged, and the way of advertising in exchange for game clearance is also a more reasonable compromise. However, due to too much advertising content, on the one hand, it affects the player's game experience. On the other hand, some advertising content also has false propaganda and induce users to clicks. Therefore, it seems that the content and length of such mini -games embedded in advertisements also lack due supervision.

Future: It's easy to get up, and it is fast?

What is fun for "a sheep with a sheep"?

Kan Caijun asked several players around him.

"The first level is very simple, and the second level is very difficult. I don't believe it, so I even played dozens of them." "Friends are playing, I have played together."

Kan Caijun is also a senior game player, so he can basically get the point of this game. It is nothing more than using the user's curiosity and winning psychology. In addition, the game threshold is low and easy to get started, so it suddenly covers such a large group.

But "Cheng is also Xiao He, and Xiao He is defeated." Kan Cai Jun boldly predicted that the game could not fire long.

In recent years, similar leisure games are not uncommon, such as "Jump and Jump" and "Travel Frog".

(The picture shows a screenshot of the travel frog game.)

These games have the same characteristics, that is, simple and easy to get started and have certain social attributes.

But it is also because of these characteristics that after playing for a period of time, it is easy to get aesthetic fatigue. In the end, its popularity is only several months old, and it is only a few weeks.

From a business level, the competitiveness of leisure games is to quickly promote, receive market feedback, and shorter project cycle. To put it simply, everything earns fast money.

It is said that the development time of "sheep has a sheep" is 3 months, and there are only 3 development teams. The typical "small investment, fast results, and large output."

Therefore, although it can't escape the law of "fast life and death", "a sheep with a sheep" is definitely a successful product!Comprehensive from CCTV, New Weekly, Guangming.com, etc.

Edit: Wang Liang

Source: Kancai

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