"Yunmen Sauce Wine Cup" 39th Weifang International Kite Association "Cloud Kite Competition" is here!

On September 18, the News Office of the Weifang Municipal People's Government organized a press conference on the 39th Weifang International Kite Association "Cloud Gate Sauce Wine Cup". Zhang Jianwei, Secretary of the Party Group and Director of the Weifang International Kite Association Comprehensive Service Center, and Xing Nannan, deputy director of the Municipal Culture and Tourism Bureau, will introduce the relevant situation of the 39th Weifang International Kite Association of "Yunmen Sauce Wine Cup".

Due to the complicated domestic epidemic situation and multiple emergencies, the hidden dangers of the epidemic risk will increase, and the Weifang International Kite will have a wide influence, the masses' high degree of participation, and a strong agglomeration. The needs of kite enthusiasts, the 39th Weifang International Kite Association, which is planned to be held on September 24, 2022, was concentrated from offline to the "Cloud Kite Competition". By then, the cultural style of the kite will be displayed on the cloud and interacts with the majority of netizens.

This year's kite will continue to be named by Shandong Qingzhou Yunmen Wine (Group) Co., Ltd.

The 39th Weifang International Kite Association "Cloud Kite Competition" was held from September 15th to October 20th. Through the network platform, the audience at home and abroad participated. During this period, according to themes such as "peaceful friendship", "happiness romance", "unity and forge", etc., they chose a group of unique kites to release them to help "cloud kite race".

The "Cloud Kite Competition" is held in five stages. According to the 20 kites selected by the Weifang International Kite Association Comprehensive Service Center, it is made into a video to display and push one by one on the media platform, and perform online likes and blind boxes. Delivery.

The first stage: solicit 20 kite works to release video

1. Time: September 22 to 23

2. Content: According to the characteristics and regional characteristics of the kite, combined with professional standards, 20 kites are selected for publicity instructions and pushes on the media platform, and the rules of participating activities are released.

3. Video production requirements: meet the theme of the 39th Weifang International Kite Association "Cloud Kite Kite Competition" contest theme of "Cloud Gate Sauce Wine Cup". It is less than 1 minute and the best time is about 2 minutes.

4. Report requirements: The original video was sent to the designated mailbox before 16:00 on September 23, the mailbox address [email protected].

The second stage: the main visual design and content resource integration of the blind box

1. Time: September 15th to 23rd

2. Content: According to the concept of the 39th Weifang International Kite Association of "Yunmen Sauce Wine Cup", combined with Weifang kite kite and other cultural theme elements, design the "Cloud Kite Competition" blind box main vision, and conduct the concept according to the content of the prize content Packaging, docking with logistics companies to ensure the release of prizes after the start of the event.

3. Blind box content: non -heritage works, cultural and creative and other Weifang hand -made products.

Third stage: network praise small program creation and content preparation

1. Time: September 15th to October 5th

2. Content: In accordance with the theme requirements of the 39th Weifang International Kite Conference "Cloud Kite" contest in the "Cloud Gate Sauce Wine Cup", build the "Cloud Kite Competition" online like a special applet, add 20 kites to release video, kite kite, kite kite Introduction, visual picture and other content. Formulate detailed participation rules and blind box descriptions, and form a publicity copy.

Fourth stage: Internet like release and blind box collection

1. Time: October 6th to October 17th

2. Content: On the official WeChat public account of Weifang WeChat, Weifang Cultural Tourism released WeChat public account, Volkswagen Web Weifang official website, poster news client and other mainstream media platforms simultaneously released the "Cloud Kite Competition" online likes , Invite netizens across the country to like it. At the same time, among the users who like and forward a certain amount of users every day, 50-100 lucky audiences are randomly drawn according to the daily activity volume, and each person will give away 1 blind box. The event is at 12 am on October 17.

Fifth stage: announcement and reward of the award list

1. Time: October 20th

2. Content: Determine 1 gold award of the "Cloud Kite", 3 silver awards, and 6 bronze awards according to national users' likes. On October 20, the list of winning kites and the list of lucky audiences were announced, and the winners were organized on the platform.

In addition, in order to better use the business card of the Weifang International Kite Association to show the rich cultural tourism resources in our city. The theme promotional activity of "Yunyou Kite", through the combination of naked eye 3D and animation real scenes, led the audience "Yunyou" Linyi Yishan, Qingzhou Ancient City, Zhucheng Dinosaur Museum and Dinosaur Cultural Tourism Area , Shouguang Vegetable High -tech Demonstration Park, Han Ting Yangjiabu Folk Art Grand View Garden, etc., further enhance the influence and attractiveness of our city.

At the same time, in order to maintain the continuous heat of the kite meeting and promote the integration of cultural tourism, after the end of the kite competition on the cloud, other kite theme activities are also held. The main activities are arranged in the following:

01 "Fly up" kite theme original song performance

Through the national solicitation of kite theme songs, re -creation of outstanding works and performing in a timely manner.

02 "Flying Dream" World Cup Youth Painting Competition Excellent Works Exhibition

It is organized by the Overseas Chinese Artists Association, the Shandong Youth Artists Association, the Aerospace Business Partner Alliance, and the Weifang International Kite Association Comprehensive Service Center. Hold an exhibition on the excellent works. 03 "Painting Kite" kite theme oil painting exhibition

The Weifang Oil Painting Association organized the creation of 200 kite theme oil paintings in Weifang Oil Painters, exhibited excellent works, and tour in 10 cities across the country.

04 The 3rd Kite Culture Excellent Creative Works Exhibition

The Weifang International Kite Comprehensive Service Center and Shandong Shengbang Culture Cultural Capital Co., Ltd., collected and selected kite -themed cultural and creative works for national cultural and creative institutions, and carried out investment cooperation promotion and docking activities on their outstanding works to promote the marketization of kite cultural products.

05 "Dream of Kite" Poetry Sanqu and Weifang First Youth Original Poetry Contest

It was co -organized by the Weifang International Kite Association Comprehensive Service Center and Weifang Cultural Tourism Bureau and Weifang Poetry Association. With the theme of "Kite's Dream of Flying", based on inheritance, witness, and innovation, it uses traditional and elegant classical poems and lively and funny Chinese scattered songs, telling the story of Weifang, and promoting the kite culture.

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