Grasp the new track of "health economy", Suzhou milk tea shop sells "aunt hot drink"

"Is it enough for women to drink only one glass of brown sugar water during the physiological period?" The reporter noticed that these easily ignored demand was captured in time by many catering industries. Recently, major tea brands have launched hot drinks designed for girls' "Auntie". In Suzhou, Jiangsu, various "health drinks stores" are also quietly emerging.

Recently, the reporter entered a specialty store in a shopping mall in Wuzhong District, Suzhou.可以看到，除了店门口打出的“24节气养生饮品”的宣传标语外，店内装潢也处处体现出“养生”的主题，“元气”、“刮油” 、“天然” 、“不肿” 、 Keywords such as "herbal" and "Shen Shen" can be seen everywhere on the poster on the wall or the decorations placed in the store. The theme of "health" cooperates with the decoration of the net red style, which has attracted customers to take out their mobile phones to take pictures.

In addition, the name of the drink is also unique: "Five Red and Warm Cup", "Brown Sugar Ginger Jujube Warm Cup", "Ancient Fa Wo Egg Warm Heart Cup" ... It's clear at a glance. The reporter noticed that the shop's signature drink "Aunt Hot Drink" also designed a "prescription style" pattern on the cup set, giving people a sense of "medicinal value".

"The main ingredients in this include longan, red dates, wolfberry, peanuts, and red beans, all of which have the functions of qi and blood," the clerk introduced to reporters. As the weather turns cool, the autumn and winter season is approaching, and the sales of such nourishing hot drinks have also begun to rise. "If this kind of product will sell a little better in winter."

The major catering brands also target the "milk tea girls" in the "special period". The reporter searched the keywords of "Aunt" and "medicated diet" with takeaway platforms. Many brands appeared. Some of the brand names directly with "aunt", and some added the food that auntie must have, such as "Aunt must have brown sugar water" and " Auntie nemesis "," Aunt Care Package "and so on.

The reporter noticed that the store also sold other health drinks such as staying up late water, plain water, and scraping water. "Most of these beverages are some grains and Chinese medicine, and there are relatively few additives. It is much less than other milk tea and fruit tea, so they all sell better. Very real.

"Every time I get to the physiological period, I want to drink this. After drinking, my body is much more comfortable and healthier than milk tea." Ms. Ye told reporters. Natural, healthy, and low -sugar drinks are becoming a new choice for more and more young people. The clerk introduced to reporters: "The obvious trend is that the current health consciousness of groups over 26 years old is unexpectedly strong, which is also a new change in the market."

Intern Xie Zhenzhen Yangzi Evening News/Zi Niu Journalist Zhou Xiaoqing

Edit: Qin Xiaoyi

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