New farmers in the e -commerce in the whole region: open the new door to the development of the countryside

There is a "headline on the mountain goods" event on the Douyin e -commerce platform to help and train farmers to better master live broadcast technology and product with goods, because let more people see it, which means more opportunities. In traditional agricultural society, farmers can only bring harvested products to the market to sell, and customers are those who are "rushing". Or wait for the wholesalers to come up, it is difficult for you to master the pricing power. Now, they are on the court on Douyin, facing tens of millions of people from all over the country.

The data can explain the problem. From September 2021 to September 2022, Douyin e -commerce helped sell the total order of agricultural specialty production of 2.83 billion orders, with an average of two orders per Chinese. The active "new farmers" on the platform increased by 252%. The live explanation of agricultural products was 31.95 million hours, and the video playback reached 287.3 billion times.

These numbers were unimaginable in the past, let us deeply realize the huge power generated after the combination of technology and agriculture. The greater changes are not only the number of agricultural products sales and the growth of farmers' income, but also the "new farmers" are emerging in batches.

The so -called "new farmers" refers to those who combine agricultural production with e -commerce and live broadcasts. They are not only agricultural producers, but also practitioners of the Internet economy. They are the masters of the live broadcast room and the communicator of the new rural culture and lifestyle.

"New Farmers" can grow in rural areas, or they may be well educated in urban universities, and then embrace the countryside. Tian Xiaoyu, a post -95 girl in Guizhou, is a college graduate. When she was studying in her sophomore, she met her current husband. A boy from rural Fujian only graduated from junior high school. After graduating from graduation, Tian Xiaoyu ignored his family's opposition and followed her husband back to Fujian to start a business. The two had raised chickens and bamboo rats and lost them. They once owed more than 800,000 debt. Later, they opened the Douyin@后 后 后 后 后, broadcasting mushrooms, selling mushrooms, and selling hundreds of thousands of single mushroom products a month.

This story hides some trends of the times. As the name of her live broadcast room shows, the "Douyin@正 正 正 正 正" contains three elements. Urban people yearn for rural lifestyle.

Obviously, the live broadcast is not a panacea, and it is not anyone who has a live broadcast room, which can attract a lot of attention.你要成为那特别的一个：特别的人物形象，找到特别的产品，还要讲述一个特别的故事，说到底，你需要展示出真正有吸引力的农村生活方式：美好的，健康的，田园的,real.

Douyin e -commerce has cooperated with some regions, and has helped Pinghe Honey Pomelo, Liancheng Hongxin Gourge, Laifeng Tea, Duyan Maojian, Yanbian Rice and other landmarks through the "headlines on the mountain goods". , Eventually became the darling on the platform. But more importantly, the platform conducts targeted training to help potential practitioners become "new farmers".

In the past few years, there are more and more "Internet celebrities" from various live broadcast platforms. Some talented and talented rural people no longer need to work in the city, and they can get rich in their own hometown. Initially, they only showed their talents. Later, under the promotion and guidance of the platform, the live broadcasts were more combined with the agricultural itself and changed to the "new farmers". This reminds us of another aspect of "new farmers": it is not a live broadcast in rural areas, and it is necessary to really combine with agriculture to promote the transformation of rural digitalization in the era of mobile Internet.

This effect has attracted more and more "urban people" to transform into new farmers, and also attracts outstanding young people with rural areas to the development of urban development to return to the countryside. Xu Zhixin in Luotian County, Huanggang, Hubei, walked out of Dashan more than 20 years ago, worked as a lawyer in Shenzhen and Shenzhen, served as a legal consultant of many listed companies. "New farmers", wealth with fellow villagers.

"New Farmers" is a talent in the new era. This group is representing the new image of the countryside: the countryside is no longer "backward", but synchronizes with the city, has new thinking, and dares to make various new attempts. They are leading a new fashion. They not only show the beautiful side of the country to the world through interest e -commerce, are the discovers of beauty, but also the "beautiful" participants and recorders.

The innovation and progress of rural areas will eventually reflect the progress of people, and "new farmers" let us see that this possibility is becoming reality.

Zhangfeng Cover Journalist Guo Wenjuan

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