The Cultural Derivation Branch of the Chinese Culture and Entertainment Industry Association was established in Beijing

China Economic Net, Beijing, September 19 (Reporter Cheng Qi) On the afternoon of September 15th, the China Cultural and Entertainment Industry Association (hereinafter referred to as the China Entertainment Association) Cultural Digital Derivatives Branch and the Digital Technology Powerful Cultural Market New Development Forum It is held in Beijing with a combination of online and offline.

China Culture and Entertainment Industry Association Cultural Digital Derivatives Branch Founding Conference China Economic Net Chengqi/Photo

In recent years, traditional industries such as performance, art, entertainment, music, and anime have continued to upgrade through digitalization, forming various new types of formats with independent value, and injecting strong momentum into the sustainable development of the cultural market. In May this year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the Strategy of Cultural Digitalization", which clearly put forward "cultural digitalization into the people, and the achievements of cultural digitalization from the people shared by the people". Enhance the propagation, attractiveness, and appeal of culture. " Hou Zhengang, director of the Market Management Department of the Ministry of Culture and Tourism, pointed out that while the market is booming, how to ensure that content compliance, legal, and trading security, how to protect the rights and interests of youth, protect consumer interests, and how to prevent various types of financial risks. Become an issue that cannot be avoided in the development of the industry. It is hoped that after the establishment of the Cultural Digital Derfection Branch of the China Culture and Entertainment Industry Association, it can keenly respond to industry demands, actively carry out industry self -discipline, and contribute to the healthy development of the industry with government departments.

Liu Jinhua, president of the China Entertainment Association, said that China Entertainment Cooperation, as a national first -level association in charge of the Ministry of Culture and Tourism, will promote the establishment and improvement of industry self -discipline working mechanisms, carry out industry research, formulate industry standards, and provide the government with decision -making reference. Cultural digital derivatives will provide professional service platforms for the innovation and development and exploration of the cultural market. The first member units of the branch include more than 30 head enterprises and professional research institutions such as Taobao China, Ant Group, B Station, Douyin Group, Baidu Xiaoli, and Xiaohongshu.

Awarding the certificate of the first branch of the first branch China Economic Net Chengqi/Photo

At the meeting, the "2022 Chinese Cultural Digital Derfection Industry Report" was also released, which introduced the report from the concept definition of cultural digital derivatives, the current status of industry development, existing problems and risks, and solutions. At the same time, the "National Cultural Digital Derivatives Industry Information Registration Platform" was also released to empower the construction of industry self -discipline management mechanisms through digital means.

In order to strengthen industry self -discipline, promote the innovation of relevant industries in the cultural field, and take the initiative to act, the first member unit of the branch jointly released the "Cultural Digital Derivatives Industry Self -discipline Convention". Protection, improve the copyright protection self -discipline mechanism, support independent innovation of blockchain technology, prevent financial risks, protect consumers' legitimate rights and interests, promote the integration of cross -banking industry, create a civilized network environment, and formulate industry standards and specifications. Commonly followed the execution.

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