Yesterday, this cloud party revealed ...

Since ancient times, the Yangtze River Delta region has been similar and human -oriented since ancient times. It has bred a prosperous and fine business Jia civilization. The old name is undoubtedly a bright pearl. Today, the old name has become the best interpretation of the economic development of the Yangtze River Delta.

On the afternoon of September 19th, as one of the key activities of Hefei City, the National Volkswagen Innovation Activity Week in 2022, the Yangtze River Delta Time Innovation and Development Cloud Forum hosted by the Luyang District Commerce Bureau was successfully held. Industry associations, old -fashioned companies, and experts and scholars gather in the clouds, inserting digital wings for the high -quality development of the long -established old -fashioned development of the Yangtze River Delta.

Create the old -fashioned industrial agglomeration area in the core area of ​​the old city

Vice Director of Luyang District Commerce Bureau Pastoral

"At present, there are 1 Chinese old -fashioned brand, 14 old -name brands in Anhui, and 28 old brands of Luyang." According to the countryside, Luyang District is the area with the highest number of old -fashioned companies in the city. The birthplace of culture.

Promoting the "three batches" and strengthening the cultivation development of the old -fashioned gradient will be an important measure to promote the development of the old -fashioned name in Luyang District.

On the one hand, creative conditions make old -fashioned companies with obvious advantages, healthy development, and potential, such as: Zhan Ji, Hefei 100, Mrs. Luzhou, etc.

At the same time, through the external leading internal union to absorb the participation of all parties, support a group of old -fashioned companies with certain brand influence and market awareness. Focus on technical innovation and cultivate its new growth points.

In addition, for old -fashioned companies that have excellent cultural traditions and can reflect the characteristics of the Chinese nation, but insufficient vitality, difficulty, or endangered bankruptcy enterprises, reorganization and restructuring through transfers or introduction of strategic investors can be implemented to achieve effective protection and development, improved, improved, improved "Resurrection" rate.

The countryside said that in the next step, Luyang District will seize the opportunity for the establishment of national demonstration pedestrian streets, and builds the old -fashioned industrial agglomeration area in the core areas of the old cities such as Huaihe Road Pedestrian Street and Chenghuang Temple blocks around the old town.

The pastoral hopes to interact with the long triangle old name, and use Huaihe Road Pedestrian Street Main Street to introduce a number of domestic market recognition of high -ranking online red brand pop -up stores. Essence

Next, the business department of Luyang District will also strengthen interaction with the old -fashioned enterprises of the Yangtze River Delta in the first region of the Yangtze River Delta, guide the development of local old -fashioned brands, highlighting the historical life of "Old and Primary Elegant" in the old city of Luyang. Essence

Creating "New Guo Tide" and other themes this year's old -fashioned innovation development

Xu Wenyi, deputy director of the Huangpu District Commerce Commission of Shanghai

Xu Wenying revealed that at present, there are 113 old -fashioned companies in Huangpu District, accounting for more than half of Shanghai. Among them, there are 96 old Chinese names and 17 old Shanghai names.

Carry out the promotion of the old -fashioned "one product, one policy and one plan"; comprehensively start the reform of the system and mechanism of the state -owned time -honored system; jointly build the old -fashioned protection system; guide the innovation and development of the old -fashioned name; build the old -fashioned promotion platform; create a high -quality high -grade landmark ... In recent years, Huangpu District has Duoduo in recent years. Take care, and comprehensively promote the innovation and development of the old name.

Xu Wenying said that creating "new national tide" and "promoting consumption", etc., is still the theme of the old -fashioned brand's innovation and development this year. Huangpu District will further support the support of the old name through activities and policies.

To be innovative, take the initiative to embrace the wave of digitalization

Yang Zhi, deputy director of the Business Bureau of Gulou District, Nanjing City

Yang Zhi introduced that at present, there are 12 old -fashioned companies in Gulou District, including 2 Chinese old -fashioned names, 4 old -fashioned samples in Jiangsu Province, and 6 old names in Nanjing.

"We must protect it on the basis of grasp of inheritance." Yang Zhi believes that for the "old -fashioned" brand, we must love it like their eyes and create a good environment for its sustainability and growth.

The "old -fashioned" enterprises must adhere to the innovation, take the initiative to embrace the wave of digitalization, and promote the transformation and upgrading. Yang Zhi suggested that through scientific management and services, it is necessary to improve the core competitiveness and comprehensive benefits of the enterprise, and promote the high -quality development of the enterprise; strengthen the training of talents and build a high -quality "old -fashioned" enterprise talent echelon.

To create a favorable policy environment for the development of the old name

Leng Ruyan, deputy director of the Business Bureau of Liangxi District, Wuxi City

Leng Ruyan introduced the old brand resources of Liangxi District. There are 6 Chinese old -fashioned companies, 13 old -fashioned companies in Jiangsu, and 20 old -fashioned companies in Wuxi.

Leng Ruyan revealed that next, Liangxi will continue to sum up experience, with market -oriented, enterprises as the main body, adhere to the principles of comprehensive protection and development, inheritance and innovation, create a favorable policy environment for the development of the old name, protect the traditional culture of the old name name heritage.

In addition, support the innovation of old -fashioned enterprise systems, technologies and management, inherit and promote the excellent culture of the old -fashioned name, and promote the creation of more social, economic and cultural values ​​in the revitalization and development of the old name.

The old name has become a highlight of the ancient capital of the Southern Song Dynasty and the classic Shangcheng

Qian Weiding, Director of Consumer Section, Hangzhou Shangcheng District Commerce Bureau

Qian Weiding introduced that Shangcheng District is the main area that reflects the historical and cultural city of Hangzhou. The protection and development of the old -fashioned size of Shangcheng District has always been at the forefront of the country, with remarkable results. As of now, there are 88 old -fashioned brands, accounting for more than half of Hangzhou.

In recent years, Shangcheng District has made a lot of efforts to minimize the minority of the "old -fashioned" and the maximum value of the value of business culture, which has made it a highlight of the ancient capital of the Southern Song Dynasty and the classic Shangcheng. Qian Weiding revealed that it was necessary to plan and build the construction of the historical and cultural characteristics of Qinghefang to create a local feature of the old -fashioned and livelihood of Hangzhou and the whole country, making it a major feature of Hefang Ancient Street.

With the state and government's clearly promulgation of the "old -fashioned" protection regulations in accordance with the law, Shangcheng District has reportedly declared and registered 12 "old -fashioned" trademarks such as "Bandong" in recent years. In recent years The General Administration of Trademark declares 32 place names, store numbers, and font names such as Qinghefang.

【salon】

Persist quality -based

Maintain the public's trust in the old name

In the Internet era, how does the old name "re -revive the old brands and continue to write new legends"; traditional old -fashioned companies, how to "go out"; how can the government help the old -fashioned companies grow bigger and stronger ... Old -honored enterprise managers, media representatives, and experts from the old -fashioned association also conducted in -depth exchanges online.

Wang Xiaoqin, deputy secretary -general of the Anhui Provincial Old Story Association, introduced that as of now, the province's 414 "Anhui old name" has been identified in the province, of which 25 of Anhui "Chinese old name" is 25. The development of Anhui old names has significant regional characteristics. Nearly 70 % of the 414 old -fashioned samples are non -heritage enterprises, and 50 % are geographical sign products.

Wang Xiaoqin said that quality is the core competitiveness, and it is also the foundation of the old -fashioned enterprise. The old -fashioned name can be achieved through a century or even thousands of years. In addition to their own efforts, it is inseparable from the recognition of cross -generation customers.

The old -fashioned number often has a group of loyal customers. From the perspective of its loyalty to the old brand of the old brand, it is a veritable "fan".

"For the old name, the prerequisite for expanding is quality -oriented, ingenious skills, in order to continue to obtain the support of the public, and it can continue to be successful and continuously stable!"

Wen Wei, chairman of the Nanjing Lailer Catering Alliance, and Chairman of the Old Chamber of Commerce in the Gulou District of Nanjing, said that whether it is out of the city, cross -province, and multinational, letting "old -fashioned" companies going out is a pursuit. Before this pursuit, the quality of the scale and benefits of the old name in the birthplace is an important indicator.

"Only by accumulating sufficient strength and brand awareness, and then think about how to make the old name go out to develop." Wen Wei believes that the development of non -heritage culture has huge momentum for driving consumption to promote the old -fashioned culture and product exchanges. Essence

The old -fashioned project with non -heritage skills has precipitated history, stories, science and technology, human wisdom, especially the similarity and differences of products and production skills in the same industry. The desire to buy old -fashioned products.

At present, young consumption is the main force, and they are more personalized and customized. Wen Wei suggested, "We must extend and use the effective use of non -heritage culture in old -fashioned products, continue to improve craftsmanship, continuously innovate products, and constantly cater to the consumer needs of young generations."

Zhao Dujia, deputy director of the Market Regulation Division of the Hefei City Bureau of Commerce, said that the bureau will continue to guide local old -fashioned enterprises to enhance inheritance and innovation and market expansion capabilities, explore the selection of old -fashioned codes, and strive to cultivate a number of large development potential and market competition for market competition. The old -fashioned old name is bigger and stronger.

Source/JAC Morning News

All media reporter Fang Jiawei/Wen Zhang Yuyao Jiang Yunlong Wang Hao/Photo

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