Put digital wings for public welfare charity development

A few days ago, the "Research Report on the Development of China's Public Welfare Charity Digital Development" released by the Chinese Social Security Society showed that from 2017 to 2021, the good funds raised by China through the Internet fundraising information platform each year have risen from 2.59 billion yuan to 10 billion yuan, accounting for accounting The proportion of social donations has continued to rise. In the past three years, more than 10 billion people click, follow and participate in Internet charity every year.

Digitalization has become the most important representation of this era, and it has a comprehensive, profound and lasting effect on our production, life and governance methods. For people in the digital age, digitalization is not just a fashion, but also a habit and idea.

The latest statistics show that my country's existing netizens are as high as 1.051 billion, and the Internet penetration rate is as high as 74.4%, of which 119 million elderly netizens over 60 years old, and the Internet penetration rate of the elderly on the Internet is 43.2%. The popularization and popularization of Chinese digital applications can be seen.

In such an era, digital transformation adds wings to the traditional production activities of the enterprise, creating convenience and fast for people's daily lives, and also brings great changes in methods and efficiency to national and social governance.

For public welfare charity, digital transformation is equally important. The traditional model of public welfare charities is affected by factors such as time and space. The rich network space resources and huge large participation entities brought by digital transformation help help break through the current development bottleneck. Today's public welfare charity wants to obtain long -term sustainable development, plugging in digital wings is an inevitable path. If you cannot adapt to the development of the times to achieve digital transformation, the future of public welfare charity development will be full of uncertainty.

In fact, in recent years, my country's public welfare charity has begun to embrace digitization. Some Internet companies have explored science and technology to help public welfare through practice, and have created a number of social value public welfare platforms; public welfare charity organizations have also paid more and more attention to the use of digital tools to implement related projects through the network platform, expand their influence with networked publicity means to expand their influence itself Force; more public began to get used to participating in public welfare through the Internet and actively dedicate love. The public welfare charitable digitalization with the Internet as the carrier connects the participating entities from all walks of life and hundreds of millions of caring people, shaping the new public welfare charity ecosystem. Not only that, digitalization has also cultivated the innovation of public welfare charity development concepts and practical models, and has spawned a large number of influential public welfare charity projects. All of these have fully showed the unlimited potential of public welfare charity digital transformation, injecting vigorous vitality into the public welfare charities.

Of course, shortly after the overall transformation of public welfare charities in my country, there are still many problems in practice. Facing the future, we should further consolidate consensus, strengthen digitalization of the scientific and technological support of public welfare charity, and then release greater driving force, further connect love and goodwill, extend public welfare chain, and amplify public welfare effects.

To promote the digital transformation of public welfare charities, relevant government departments need to strengthen supervision specifications, and set the rules for digital innovation rules for public welfare charities. Public welfare charity organizations should actively embrace digital trends more proactively, and achieve new public welfares that are co -created, co -governance sharing through digital means. Enterprises participating in digital construction must also improve technical norms and strengthen platform responsibilities to provide stronger technical support for joint digital public welfare charities. The cooperative efforts of all parties will definitely promote stronger and sustainable development of China's public welfare charities.

(Author: Zheng Gongcheng, the president of the Chinese Social Security Society)

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