Lian Township "call back" young people: group hugging new e -commerce, Xianglian touched "electricity" away from the Quartet

The water was clear, and the winding flowing across Xiangtan County, injected into the Xiangjiang River, leaving the Hong Kong and horizontal ponds. 100,000 acres of Xianglian grew in this warm and warm water village.

Almost every household in the water edge will deal with Xianglian, either grow lotus seeds, dig lotus root, or sell lotus seeds, process lotus seeds, and so on.

Xianglian was first seen in the "Lotus Fu" in the southern dynasty. Former tribute products, the current geographical logo products, are also very vibrant industries. Since the 1990s, the merchants of Tiannan and North have come to the nation's largest Xianglian trading logistics center in Huashi Town, the waterside, and the annual sales accounted for more than 90 % of the national Xianglian market transactions.

The trickle flows flowing, and the large market in Xianglian is lively. And online, a group of "New Farmers" in Lianxiang is using the Internet to build a "Xinlian Township".

In late August, Shigu Village, Shigu Town, Xiangtan County, Hunan Province. The lotus leaves are densely distributed, but the water is very shallow. There is no knee deep in the mud. Every time you pull your legs, you are very strenuous. Photo by Li Yuda

Say goodbye to "two legs running markets", "Lotus Second Generation" sells lotus seeds in the house and sells more than 100 million annual sales

In Paotou Township, Xiangtan County, 58 -year -old Tan Xingwang was famous for his "brain". After the traditional lotus farmers planted lotus seeds, they were harvested by the sky and rely on foreign merchants. As the older generation of "Lotus Rural Merchants", Tan Xingwang has a lotus seeds, and will also collect lotus seeds in the mature season of lotus seeds to the neighbors of the eight houses, carry their hands to the market, and even go to the market in a farther place.

Even if his brain was alive like Dad Tan, he never thought that his son Tan Yuxiang had a lotus seed business at the door of the house, and his sales could be hundreds of millions of yuan a year.

When I grew up between Tian Tian Lian's leaves, Tan Yuxiang followed his father to Xianglian Market in Huashi Town. The bustling merchants and red and hot scenes left a deep impression on him.

"Being a lotus seed business in Xiangtan is almost a steady earning sale." After an adult, Tan Yuxiang chose "family career", started the lotus seed business, and created the "old farmer" Xianglian food Co., Ltd. With experience, the business is getting bigger and bigger, "a phone call is a few tons of business" and sold to Southeast Asia.

Until 2020, under the epidemic, Tan Yuxiang's emergency transformation, the "old farmer" opened the Pinduoduo shop, and walked from offline wholesale to online retail.

In the e -commerce model, in less than a week, a bag of lotus seeds can be reached into the hands of consumers in less than a week.

This is hard to imagine Tan Xingwang. In the traditional model, due to the long circulation chain, it is usually a few months before the consumer's hands. What is even more difficult for him to understand is that the price of lotus seeds on online retail is cheaper than offline.

"Because we do not have the difference in the middlemen." Tan Yuxiang answered his father's doubts with a smile. The shipping price is the sales price, which is the sales price, which saves a lot of circulation costs than offline retail. The online retail price of lotus seeds is only half of the offline retail price.

Tan Xingwang suddenly realized. In the past, he needed to collect the lotus seeds of farmers from households, first sent to Xianglian market in Huashi Town, and then transferred to the wholesale market, and then to retailers to reach the hands of consumers. The price increase at layers, and the price bought by consumers has naturally risen a lot.

The common cooking method of lotus seeds is to cook porridge. Porridge is not just one, but also needs a rich match. Tan Yuxiang gradually moved the products such as barley, Tremella, lily and other products to online and sold it with lotus seeds.

Today, the "old farmer" Pinduoduo shop has accumulated more than 250,000 fans, and last year's sales have exceeded 100 million yuan. This year's farmers' harvest festival, Xianglian, the "old farmer", also settled in the "Duoduo Harvest Hall" as high -quality agricultural products. Under the platform of 5 billion consumption subsidies, consumers can buy direct hair from Lianxiang's origin at a more favorable price. Hunan lotus.

"How can I work hard before, it will sell less than 1 million a year." Tan Xingwang felt that the power of new e -commerce companies was incredible.

In mid -August, Zhao Lei's younger daughter assisted the villagers who worked in Qingshanqiao Town, Xiangtan County, Hunan Province. The sale of fresh lotus puffs is particularly long. Since the Dragon Boat Festival, it has been continued until the Mid -Autumn Festival. Photo by Li Yuda

You grow lotus to come and me live, engineers resign and perform the new era "husband singing women"

The "second generation of Lianlian", which has been changed by the Internet, is far more than Tan Yuxiang.

From the row township along the row water, we went up the flowing water, and went to Qingshanqiao Town, Xiangtan County. In September, the lotus ponds have different rhymes. The lotus pond has gradually turned black from the tender green. Although the taste of the old lotus seeds does not have fresh lotus seeds, it also has its own flavor.

Zhao Lei organized the last lotus puff of the lotus farmers in the field. In the two -story building next to the lotus pond, Zhao Lei's wife Yang Ying was broadcasting lotus rice with his mobile phone, and his hands and feet were used to get used to the farm work. In fact, 10 years ago, Yang Ying was working in Foxconn's electrical engineer.

After graduating from college, Zhao Lei and Yang Ying rushed to Shenzhen to work hard to make white -collar workers in a large factory. In order to complete the life of married and having children, the two returned to their hometown Xiangtan.

At that time, it was the time when e -commerce took off. Zhao Lei contracted many express stations in Xiangtan County, met Tan Yuxiang, a "big customer", began to contact e -commerce and became a "apprentice".

In 2017, Zhao Lei acquired Xianglian for sale in the local area and opened a store on e -commerce platforms such as Pinduoduo.

Unlike Tan Yuxiang, "I mainly make fresh categories, such as fresh lotus peaks, lotus rice, lotus root, etc." With years of express experience, Zhao Lei has established a complete cold chain logistics, develops fresh Xianglian products, and has differentiated. route. After doing fresh e -commerce for a period of time, Zhao Lei found that when making fresh e -commerce, the market demand is easy to concentrate and exploded. Essence

The couple decided to further expand the upstream link: develop the lotus pond base planting lotus pond.

Now their Xianglian base has reached 400 acres. Zhao Lei is "outside the main" and is responsible for running the market. Whenever the lotus seeds are listed, they have to acquire a large number of fresh lotus rong; Yang Ying "inner inside", responsible for live broadcasting, shipping, and hiring people in the village to help take care of the base. After school, the two children will also help weigh and pack them. The family lives hot.

"Planting lotus seeds at home is stronger than working in Shenzhen." Yang Ying said.

Lu is the flavor of the flavor. After the delivery, the moon became dim. Yang Ying was sitting in his yard and blowing. The two daughters chased the yard and chased. This situation made Yang Ying feel the best decision in life.

During the Pinduoduo Agricultural Festivals, Yang Ying, Shigu Village, Shigu Town, Xiangtan County, and "New Farmers" and lived in the Cai Lian Base. Photo by Li Yuda

Standard base, live broadcast and goods, "Xinlian Township" is busy

Changshan cage has covered a large -scale village farmland. The Qingshan River flows happily, flowing through Shigu Town and Qingshanqiao Town.

There is a nearly 300 acres of accessory fields in Shigu Village by the Aoyama River. This year, Zhao Lei and his partner Wang Zong contracted all of them. In spring, sprinkle the lotus seeds. From April to May, the lotus leaf can be used to pick up the tip. In July, the first batch of lotus puffs went public. During that time, more than 30 farmers were picked up.

"The newly opened lotus pond has high yield and good quality. Generally, it can be planted for 4 years. After 4 years, you can change the rice to let the paddy field rest for a while, and then recreate the lotus seeds." Water and picking, the previous lotus farmers relied on old experience. Now the lotus is relying on the "standard" -the quality control in the planting session to ensure the quality of fresh lotus puffs and lotus seeds sold by e -commerce platforms.

Between 100 acres of lotus ponds, there is a white hut with water. Inside the house, the water side of the water is the floor -to -ceiling glass, and the live broadcast stations, lighting lights, air conditioning and other equipment are available. Borrowing new "agricultural tools" such as live broadcast, Wang Zong's lotus seed business is getting bigger and bigger. In addition to lotus seeds, tip and lotus root, are also tight. Every spring and summer, the tip sales in Wang Zongdian are hot, and the average daily sales of about 100 kilograms are sold in the season.

Tan Yuxiang, Zhao Lei, Yang Ying, Wang Zong ... Lianxiang Township's "Lian Second Generation" list can still be long. They inherited the careers operated by their parents and used the Internet to build a different "Xinlian Township".

In the past, Lianxiang's origin means a link that has a long product supply chain and has no right to speak; in the "Xinlian Township" of the new e -commerce era, the place of origin means the quality, efficient circulation and more competitive place of origin in origin, and more competitive. s price.

Open the Pinduoduo APP and search for keywords such as "Finding Fresh China", "A lot of good agricultural goods" and "good agricultural goods", you can directly reach the area, buy seasonal landmarks, and taste the freshest and most affordable good taste.

"Good agricultural goods must not only produce, but also sell them." The person in charge of Pinduoduo Agricultural Project introduced that as a new e -commerce platform with "mud on the legs", Pinduoduo insists on the "zero commission" model of agricultural products to help small farmers and households help small farmers. Integrate into the big market. At the same time, through the docking with the place of origin, measures such as traffic resources and tens of billions of subsidies are adopted to help high -quality agricultural products enhance market competitiveness. At present, there are more than 60 lotus -related e -commerce companies in Xiangtan County, and agricultural special products such as fresh lotus seeds are on the e -commerce express.

The native of Xiangtan County, born in Xianglian, "engraved in his bones", and Liantian returned to the farmers for generations to be sweet.

Lotus leaf fields. The trickle is farther away, and the new green and blue green is breeding.

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