Hangzhou Lin'an traditional craftsman short video platform popular!Netizen: This craft is admirable

Changhua stone carvings, Qingke bird cages, Tianmu lacquerware, turbulent cloth shoes ... These are the old foundation skills of Lin'an's "golden business cards", and now they are gradually moving due to the changes in the consumer market. Although most of them have been included in the "Intangible Cultural Heritage List" at all levels for protection, the "non -genetic inheritors" who have been infiltrated in the industry for many years have encountered the real dilemma of "increasingly difficult to persist".

In order to better maintain and serve this group, the Lin'an District Federation of Trade Unions walked through three steps through craftsmen, established alliances, and helped the Communist Party, and went out of a new way to promote the "creative transformation and innovative development" of traditional craftsmanship culture. Essence

"Tianmu Xunmong": "Internet+" traditional handicraft

Cutting, rough grinding, fine grinding, fine carving, fine repair, seal engraving ... In the past, the daily life of the stone carvings also appeared on the short video platform and attracted widespread attention. The artisans' focus on the knife and the attitude of excellence and excellence can be recognized by the public. Wang Liangjun, a non -genetic inheritor in Changhua chicken blood stone carving, sighed to reporters. If it wasn't for the Lin'an District Federation of Trade Unions to dig and promote himself through the way of "Tianmu Xun", he might not get so much attention in his life.

"'Tianmu Xunmong" helped a group of craftsmen like Wang Liangjun, let them show traditional skills on the Internet platform, and formed the craftsmanship economy that was new to the scale. " The "Tianmu Craftsman" project is a new attempt for Lin'an District Federation of Trade Unions in the Internet era to promote the spirit of craftsmen. "Traditional handicrafts have large -scale online enthusiasts, so as to develop fans and develop traditional handicrafts suitable for online sales. They can integrate traffic and popularity to achieve a win -win situation for craftsmen and teams." Lin Chao's team is "Tianmu Xunmi" The technical partner of the project, through providing Internet technical support for craftsmen, has achieved a growth of 1.1 million yuan in sales of the "Shan Nuan Food" short video account operated by Lin Chao's team, which has truly achieved win -win cooperation.

According to statistics, as of now, the official account of "Tianmu Xun" has been launched 46 short videos, attracting 29,000 fans, and a total of 3.25 million playback volume, which not only makes the public feel the unique charm of traditional handicrafts, but also makes the Tianmu craftsman become increasingly increasingly. "Eye", "Fan Fan" and "Red."

"Communist Union": Cross -border integration, holding group heating

How to explore the wealth of valuable "craftsmen", how to explore the next step? The answer given by Lin'an District Federation of Trade Unions is to set up Lin'an District Civilian Craftsman United Unions.

Opening the mind and expanding the field, this is a "innovative" expansion of the construction of union organizations. "First of all, we have increased their exclusive touches for the dispersion of Lin'an craftsmanship group resources, their respective battles, and unknown bottom numbers, and reorganized and built the 'Lin'an Craftsman's Database'." Jiang Jianbing said that the database will become the establishment of the Lin'an District Federation of Trade Unions " The foundation of the platform's "Cultivation" platform evaluates and analyzes the formats and prospects of various traditional handicrafts through big data. The flow of traffic to build a short video platform "Main Number+Section" alliance matrix through the "Communist League", covering 21 accounts such as "Jiang Sihai · One Seal per person", and more than 6.8 million vibrato fans Driving sales of more than 3.8 million yuan, promoting the artisan industry to continue to forge ahead in Lin'an, and help the construction of "common prosperity".

“成立了自己的工会后，首先要凝聚大家一起'抱团取暖'，在组织的支持和帮助下整合资源，融合打造属于临安的民间匠人品牌。”在日前民间匠人联合工会的成立仪式上，第Jiang Hongxing, Chairman of the Trade Union Committee and the non -genetic inheritor of Qingke Bird Cage, expressed his statement. Next, it is necessary to further improve the degree of organizationalization of the folk craftsmanship. The influence, appeal and service of the group achieve win -win cooperation through the "Communist League".

"Tianmou Craftsman's Museum": New highlands of union mission, craftsman team incubator

Right now, the new position of the employee's home of Lin'an District will open the museum on the day of the "926 Craftsman Day". It is reported that the Lin'an District Federation of Trade Unions will realize the "Trinity" of the History Museum, Artisan Academy and Labor Practice Education Base through the construction and operation of the "Tianmu Craftsmanship". The spirit and craftsmanship, build a new highland of union education.

The reporter first came to the "Tianmou Craftsman's Hall" exploration. In the display hall display according to the analysis of the "Craftsman's Database", the works of stone carvings, bamboo, lacquerware, bird cages, and bamboo flutes were carved through magical skills and clever The four major modules of the compilation, Yupanzhen, and the leisure love are displayed separately, which reproduces the glory of Lin'an's traditional handicraft industry. "The zero -distance contact with the craftsman's boutique can further inspire employees to inherit and promote the spirit of craftsmen." Jiang Jianbing told reporters that the "Tianmou Craftsman's Museum" will also focus on creating the "three business cards" of the Modeling forum, the craftsmanship and the traditional handicraft classroom, and through the model workers, the model workers work hard work. The demonstration leadership of craftsmen has continuously incubated new craftsmen, introducing living water for the development of traditional handicrafts and other industries, injecting surging motivation. (Reporter Li Fan report)

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