Announcement of Collection of IP Image Design of Jining International Wetland City

Jining is located in the southwestern part of Shandong Province. It across the Yellow River and the Huaihe River with an area of ​​about 11,187 square kilometers. It is known as "the Hometown of Confucius and Mencius, the Capital of the Canal, and Cultural Jining". Essence Jining wetland resources are very abundant. The rivers in the territory and dense lakes are dense. The total area of ​​wetland is 152,400 hectares and the wetland rate is 13.62%. It has important wetlands in the South Four Lakes, 5 national wetland parks, and the Grand Canal World Cultural Heritage. The Jining Municipal Party Committee and Municipal Government attach great importance to the protection of wetland. Since 2018, 6 core tasks such as urban wetlands, important wetlands, small and micro wetland, wetland industry system, wetland cultural system, and wetland management system Urban Construction. After four consecutive years of perseverance and stubborn hard work, on May 26, 2022, the Standing Committee of the International Convention on Wetland reviewed and announced the second batch of international wetland cities. Jining, as one of the 25 cities in this year, 7 in China, 7 in China 7 One of the cities, the only city in Shandong, won the title of "International Wetland City".

The approval of international wetland cities is just the first step for Jining. In order to further promote the protection of wetland and wetland cities and show the image of the international wetland city in Jining City, in July 2022, Jining launched the work of "R & D of Wetland Cultural and Creative Products in International Wetland City", and it was planned to determine the brand positioning of international wetland cities as "Confucius and Meng Mencius The hometown, the Capital of the canal, and the water rhyme ", our company produced and designed the" IP image of Jining International Wetland City "(see Appendix), which is now a public solicitation opinion.

1. Collect direction

(1) Based on the current main image and extension image design results, optimize and adjust.

(2) Non -oriented and open design schemes are not limited by the current design ideas, providing new original design solutions, including the main image and extension image, and related design descriptions.

2. Solid object

Volunteer natural persons, legal persons, and other organizations (including but not limited to professional design companies, creative teams, colleges, individuals, etc.), which are all required by this solicitation activity, can participate in this solicitation alone or jointly.

Third, solicit time

From September 20th to September 24th, 2022. (The works that have been delivered after the period of solicitation are not qualified to participate in the evaluation, and the time for electronic drafts will prevail.)

Fourth, solicitation requirements

(1) Submitting the image must comply with relevant regulations on national laws, regulations and copyrights, and positive, healthy, upward, and pass positive energy.

(2) The design works must extract the representative elements of Jining City, highlighting the deep cultural heritage and distinctive wetland characteristics of Jining. The provided plan must be original.

(3) Design works must meet the needs of media reprinting and dissemination, and have good visual effects in practical applications; they must be used for printing and inkjets of various exhibition boards, book books, and cultural and creative products; When the plane or three -dimensional, static or dynamic carrier is reflected, it does not affect the overall visual aesthetics and expression of the design.

(4) Obtain the design modification ideas or scheme copyright adopted and use. The organizer has the right to modify or partially adopts, and at the same time has relevant intellectual property rights. The right to solicit works are published, collected and published, broadcast push, peripheral product development, exhibition display, etc.

5. Submission of works

Please send it to [email protected] through emails and related documents. The email title indicates "Jining International Wetland City IP Image Design Collection"+the name of the applicant. Essence

6. Selection of works

For all applied works, organize experts to select, and finally select 1 main image and extend the image within 5, and disclose it to the society.

Seven, solicit rewards

(1) This solicitation activity is adopted by the main image and awarded RMB 2,000/piece; the extension image is adopted and rewarded RMB 1,000/piece. All the costs incurred by the winners at their own expenses.

(2) The above award amount is a pre -tax bonus, and the income tax shall be borne by the award -winning group or individual.

Eight. Other matters

(1) Do not charge any fees for this solicitation activity.

(2) The copyright of the application works is protected by Chinese law. The design works adopted in the end, their intellectual property (including but not limited to copyright, all the rights of all planes, three -dimensional or electronic carriers of the work), is owned by the organizer. , Authorization, license or protection. Before the collection results are announced, the author himself shall not publish or publish the works by himself.

(3) Applying the work must not add any third -party logo that has nothing to do with this event.

(4) Once submitted by the application, the applicant is deemed to have all known and fully accept the rules of this collection.

(5) The interpretation of this solicitation activity belongs to our company. There are no matters of this rule, and supplementary rules are formulated separately.

If you have any questions, you can contact: Mr. Wang 18086046827/Mr. Sun 18810416460.

Bird Data Technology (Beijing) Co., Ltd.

September 19, 2022

Attachment

Our company created an original IP image originated from the global extremely critical species of green head ducks. At present, the number of worldwide is about 1,500. In the past two years, it has recorded more than 400 in the important wetland of the four lakes in Jining South. Sixty years ago, Jining discovered the traces of the inhabiting of Qingsou ducks. As an extremely critical species that is extremely sensitive to the environment, the return of green -headed ducks is a major achievement in the protection of Jining Wetland. To this end, our company chose to use the green -headed duck as the native subject and combined with the Jining urban culture to create the following IP image and extension. 1. "Confucian duckling" main image creative description

Confucian duckling native image is selected from the global extremely critical species of green -headed ducks. On the basis of the native puppet duck, the main image of Ru Duck refers to the most characteristic Confucian and Mencius culture in Jining culture. In addition to the iconic biological characteristics of the biology, we wear a Pa head, cross the hands and chest with both hands, and the left wing is inside the outside and right wings to form a 爻 type. It is also the gesture of Confucius.

Second, "Confucian duck" extended image creative description

1. Culture Jining-Confucius and Mencius Culture

The Confucian and Mencius culture is Confucian culture, and is the spiritual totem of Chinese culture. The concept of benevolence, righteousness and wisdom, deep into the hearts of every Chinese. The image of Confucian duckling is the most Chinese and most Jining expression. The gesture of the modest gentleman is the endorsement of urban culture.

2. Smart Jining-Luban Culture

The ax saw, woodstone and iron, the rules are all gathered. Luban is the Lu Cong (Gu Jining) during the Spring and Autumn Period. We used elements such as ruler, ink, and woodworking saws to outline the image of the Luban craftsman of Confucian duckling, focusing on expressing ingenuity in wetland construction.

3. Beautiful Jining-Wetland Culture

The return of Qingsou Qian Duck symbolizes the evolution of the urban wetland environment. Confucian duckling volunteers have demonstrated the modern city image of human harmony, wetland and urban integration. After sixty years, Ru Xiaoyu settled in home again, injecting new urban vitality into Jining.

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