The player of "Sheep with a Sheep" has not yet connected the second level, and the surrounding products have been sold out

"The keychain of‘ Sheep ’is too hot, and now it has been sold out. The factory has received a large number of orders. Now the order needs to be lined up." Youwu merchant told Tianmu News reporter.

Recently, a mini -game "Sheep's Sheep" has been popular on the entire network. Not only did the official server down three times in two days, netizens also wanted to break their heads through the second level. The WeChat index shows that since September 13, the WeChat index of "Sheep" has soared, and the daily search volume has increased by 6022.98%month -on -month. In just a few days, there were more than ten hot search on Weibo.

While the game burst into fire, the relevant peripherals also stepped up the work. On the 1688 platform, many Yiwu merchants have launched various "Sheeps" peripheral products, including keychain, mobile phone case, board game card, plush doll, mouse pad, mask and other peripherals. The price is from 3 yuan — 39 yuan.

The reporter learned that in the peripheral products of "Sheep", the keychain is the most popular and the first choice for most merchants to sell, occupying half of the surrounding products.

"The hottest of our store is the keychain, followed by mobile phone cases, board game cards and plush dolls. Because of the limitation of production capacity, the keychain sells for about 20,000 daily. Production. "Mr. Zhang of Yiwu Yuyi E -Commerce told Tianmu Journalists that recently, because this game has been on the surrounding products, but I do n’t know how long the heat can last, so I also use the window to make full efforts to sell related products.

According to Mr. Zhang, the current keychain material is PVC soft glue, but only one -sided ones; the appearance of the plush doll is about 10cm in the game; the mobile phone case is white, black, matcha green, Klein blue, etc. Color, nearly a hundred models covering Apple and Android machines.

At the same time, Taobao, Pinduoduo and other platforms have also derived new selling products such as game closing strategies, props, auxiliary workers, and acting. The monthly sales volume ranges from thousands to tens of thousands.

The reporter saw that in the introduction of the "auxiliary" related interface, the merchant wrote: "You can unlimitedly customize the number of customs clearance, and pass the second level in seconds. You only need to download the relevant software to complete."

The fire of the mini -game "Sheep" began on September 13 because the second level was too difficult. Many netizens left a message saying that after playing hundreds of times a day, they failed to clear the customs. According to the official introduction, "A Sheep" is a breakthrough to eliminate mini -games. The customs clearance rate is less than 0.1%. The main gameplay is all types of blocks that overlap. It is necessary to complete 3 similar elimination in the 7 columns below.

Tianyancha shows that the game developer Jianyou Technology was established in January 2021, with a registered capital of 1.17 million yuan, and the number of insureds in the company in 2021.

"The setting of game props through social media dissemination is actually the existing routine of many mini games, not the key to success." Zhang Shule, an analyst of the game industry, told Tianmu journalists that the living logic of the mini -game is advertising, but it is realized. Different methods. In addition to the generally connected advertisements for display and stimulation, some small games can also appear for the trial version or drainage display of client mobile games. Overall, a year of explosion games appear a year, especially in recent years, in recent years, under the trend of severe games and quality of the game, there are a lot of gameplay in a single mobile game. The monotonous state also determines the accidental, non -replication and unsustainableness of its explosive fire.

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