Beijing Universal Studios is one year old: "Eating, drinking, playing, playing, shopping and shopping", which has not yet been fully released

Reporter Li Qiaoyu

On September 20, Beijing Universal Studios officially opened its first anniversary. Where to go, since the opening, Beijing Universal Studios has always been the "top flow" in the theme park search index. Although the garden was briefly closed due to the epidemic reasons, after the announcement of the resumption of operation on June 22 this year, the search heat of the Global Studios of Beijing instantly increased by 6 times and rushed to the number one national scenic spot.

Near the "Eleventh" holiday, Beijing Universal Studios's popularity rose again. As of September 19, on the platform to go to the platform, the number of ticket search and reservation of Beijing Universal Studios ranked TOP2 in the National Theme Park.

The surrounding hotel booking volume and price rises together

On September 20, 2021, Beijing Universal Studios officially opened the park, attracting many tourists, and drove Beijing to become the first leisure vacation destination during the Mid -Autumn Festival. According to data disclosed by the Beijing Cultural and Tourism Bureau, Beijing Universal Studios achieved operating income of 1.645 billion yuan in three months in 2021, and a total of 1.1 million tourists received more than 2.1 million tourists.

Since the beginning of this year, Global Studios of Beijing has not been decreasing, and market conditions such as surrounding catering and accommodation have been pulled.

From the perspective of the hotel industry, according to the data disclosed, during the summer vacation this year (July 1 to August 31), the accommodation reservation around Beijing Universal Studios increased by nearly 50 % year -on -year. The guests increased by nearly 80 % year -on -year.

Liu Yong, general manager of the Beijing Global Resort Store in Founding Guo Guo, told the Securities Daily that the spillover effect of Beijing Universal Studios is highlighted during this summer. From July to August, the average price of the hotel where it is located is around 1,500 yuan. , Increased by 60%month -on -month. In early August, REVPAR (each sale of houses) exceeded 1,000 yuan in a row, which achieved good operating income.

The person in charge of the Beijing Tongzhou area of ​​Huazhu Group also told a reporter from the Securities Daily that since the opening of Beijing Universal Studios, it has driven the Tongzhou regional stores a lot, supplemented the source of tourist tourists in Tongzhou. In particular, the summer and peak season are more obvious, and the urban stores basically have guests who go to Universal Studios to stay in. "Taking the summer peak in August as an example, the rental rate increased by 20%year -on -year, and REVPAR increased by nearly 100 yuan. Stores closer to Universal Studios, the Revpar in the summer of this year has reached the highest value in the past two years." Huaju said.

Popular IP drive area consumption

A "Beijing Universal Studios Industrial Belt" has formed.

The relevant person in charge of a hotel around Universal Studios in Beijing told a reporter from the Securities Daily that the passengers receiving the hotel where their hotels usually live for two nights. In addition to Beijing Universal Studios, many people will choose to visit the nearby Grand Canal Forest Park to visit Essence In addition, the nearby Bayong Line directly to Tiananmen and other popular attractions also provided more options for passengers.

Many listed companies in Beijing have cooperated with Beijing Universal Studios.

According to public information, Wangfujing stated that in the future, the Oralette business attractions outside the theme park of Beijing Universal Studios will become a new Beijing cultural tourism consumer gathering place with strong drainage, strong gathering, strong experience, and long life.

Quan Jide said that the global partner restaurant project in the company's catering sector is the first operating project in the company's development group meal. The service target is the Chinese and foreign employees who stay in the Life Area of ​​Universal Studios. Since January 2021, partner restaurants and cities have The "double operation" of the Avenue employee restaurant achieved the goal of business and profit of that year.

In fact, due to the impact of the epidemic factors, since May 2022, Beijing Universal Studios closed the park for 55 days and directly missed the Dragon Boat Festival and the "May Day" holiday.

Xu Xiaolei, chief brand officer of China Youth Tourism, told the Securities Daily that compared with Shanghai Disneyland, the potential of Beijing Universal Studios has not yet fully released. In his opinion, Beijing Universal Studios is not only a popular theme park, but also plays an important role in Beijing's tourism industry. By boosting the entire Tongzhou area, and its linkage with Gubei Water Town, Beijing Universal Studios is expected to increase the prosperity of Beijing and the entire northern tourism market.

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