The cultural tourism industry in Chengguan District, Lanzhou City shows a good momentum of rapid development

In recent years, the Chengguan District of Lanzhou City has actively practiced the "five major development concepts", focusing on the development ideas of "co -construction of the whole region, the integration of the whole region, and the sharing of the global", and continued to promote the continuous growth of the cultural tourism industry in the region, and the cultural tourism market environment Gradually optimized, the effect of cultural tourism brand is increasingly prominent, and the cultural tourism industry in the region has shown a good momentum of healthy and rapid development. As of now, there are 8 national A -level tourist attractions, 27 star hotels, 385 travel agencies (including travel agencies and service outlets), and 93 cultural relics (including 5 national key cultural relics protection units, 9 provincial insurance units 9 Family, city insurance units, 4 district insurance units, 72 unsatisfactory cultural relics), 1596 cultural industry units, assets reached nearly 15 billion yuan, and more than 40,000 employees.

Pay attention to planning first, highlight the top -level design

Coordinate planning and design. Entrusting the preparation of the well -known planning and preparation units of the Guangzhou Municipal Engineering Design and Research Institute to prepare and introduce the "Master Plan of the Dallangshan Ecological Tourism Scenic Area (2016-2030)", "Lanzhou City Guan District Cultural Tourism and Sports Industry Development Plan" The Global Tourism Development Plan further clarifies the functional layout and development direction of the development of the cultural tourism industry in the region.

Deepen system reform. The district culture and sports tourism investment development Co., Ltd. is established, the Chengguan District Cultural Tourism Industry Development Commission is established, and the development leadership group of the National Tourism Demonstration Zone will be created to formulate the "Support Measures for the Development of Cultural and Sports Industry of Cultural and Sports in Chengguan District" and the implementation rules. Introduced the "Support Measures for the Development of Creative Cultural Industry Park in Chengguan District", and effectively implemented four guidance measures such as industrial policy guidance, project guidance, atmosphere guidance, and talent foundation guidance.

Pay attention to industrial integration and improve the quality of development

Ensure that information interoperability and communication are smooth. Adhere to the service enterprise as the core, continuously strengthen communication and connection with enterprises, focus on promoting the integration and development of cultural tourism and other industries, improve the effectiveness of information interoperability with enterprises, and unblock the channels for policy publicity.

Accelerate the integration and development of "cultural tourism+urban construction". Plan the implementation of key projects such as the Organic Renewal of the A9 International Park of the Lanzhou Creative Cultural Industrial Park and the Organic Update of the City of Volkswagen, and implement the renovation and protection project of Guangfu Temple and Lanzhou City site in the Ming Dynasty. A number of small streets and lanes such as Jincheng Gujian Street in Beibinhe Road, which have strongly improved the quality of the central urban area.

Accelerate the development of "cultural tourism+ecology". Taking the construction of the Dalai Mountain Ecological Tourism Scenic Area as a traction, vigorously implement the three major landscape improvement projects such as the Mountain Mountain Mountain Viewing Boers Road, and strive to create a green ecological corridor on the Nanbin Hedong Road, in -depth management of the Nanhe Road Ecological Water Department, and strive to build the "three seasons in three seasons in three seasons There are urban ecological landscapes with flowers and four seasons.

Accelerate the integration and development of "business+cultural tourism". Continue to promote the construction of the main commercial center of the urban area, plan the construction of Donggang Commercial Auxiliary Central Center, and transform and improve the four major business districts of Xiguan, Nanguan, Dongfang Red Plaza, and East. Urban complexes such as Jinmao and Honglou Times Square strive to create a good tourism consumption environment.

Accelerate the integration and development of "agricultural+cultural tourism". Take the overall development of Fulongping and Salt and White Area as an opportunity to accelerate the pace of enhancement and transformation of Tourism Demonstration Town in Fulongping and the creation of tourism demonstration villages, and encourage and support farmers to vigorously develop leisure tourism formats such as farmers. For industries such as homestays and other industries, high standards build a small town of Lanshan, and promote farmers to increase their income and become rich.

Pay attention to the perfect function, improve the service level

Optimize the urban environment. Strictly implement the working model of "street long system" and "river length system", carry out special actions such as "three major attacks" and "clean air action", continue to strengthen the ecological restoration of the north and south mountains and urban beautification, and vigorously promote the "toilet revolution". Two new provincial tourism brands toilets are newly built to comprehensively improve the urban environment and focus on improving the quality of cultural tourism.

Speed ​​up smart construction. Fully build information collection, data analysis and other functions of the city's global tourism big data platform, and 26 star hotels such as Gansu International Hotels have launching functions of integrated inquiries, tourism promotion, and attractions. Query the all -in -one machine to provide one -stop services for citizens and tourists.

Strengthen market supervision. Concentrate the "Action" of law enforcement inspections and market special rectification in the field of travel -related travel, and set up tourism tour courts to strengthen the supervision of the cultural tourism market and effectively protect tourists' rights and interests.

Pay attention to publicity and promotion, improve the brand effect

Give play to the effect. Relying on the well -known domestic and foreign festival competitions such as the Lanlan Fair and Lamario, through mainstream media such as television, newspapers, websites, and outdoor advertisements, public welfare advertisements, etc., vigorously promote the cultural tourism resources in the region; The Cultural and Art Festival and Mud Warriors Cross -country Challenge to create a city -level characteristic brand festival with public participation, market recognition, and obvious effects, give full play to the comprehensive effect of the "festival economy", and promote the rapid development of the cultural tourism industry.

Deepen exchanges and cooperation. Actively carry out foreign publicity and promotion activities, and vigorously strengthen the in -depth cooperation with the cultural tourism departments such as the Alxa Zuoqi, Hancheng, Holgos, Nanning and Hong Kong, and the business (association) meeting, carefully planning and launching cross -regional boutique tourism routes. Gradually build a good situation of complementary resources and mutual customers.

- END -