Take the opportunity of farmers' harvest festival as an opportunity to accelerate the high -quality development of rural tourism

Under the prevention and control of the normalized epidemic, short -distance travel represented by rural tourism is favored by citizens and tourists. The localities should take the opportunity to host the farmers' harvest festivals, coordinate the prevention and control of the epidemic and the development of the industry, and promote the accelerated recovery of the tourism market to resume and revise the revitalization.

September 23 this year is the fifth farmer's harvest festival. In the past few days, a variety of activities have been held throughout the country to welcome the farmers' harvest festival. The farmer's harvest festival is a festival established to inherit and develop farming civilization, gather the power of farmers and rich farmers, and enhance the pride of peasant identity and life happiness.

The farmer's harvest festival has established a stage for showing the results of agricultural development, rural development, and modern peasants. Today, today's new journey to achieve a comprehensive victory and start a new journey of rural rejuvenation, we must also use the development and progress of the changes in agriculture, rural, and farmers in the new era as an important part of the festival. At the same time, under the prevention and control of the normalized epidemic, short -distance travel represented by rural tourism is favored by citizens and tourists. All localities should take the opportunity to host farmers' harvest festivals, coordinate the prevention and control of the epidemic and promote the development of the tourism market, and promote the accelerated recovery of the tourism market to recover the recovery. Vibrate.

Since the 18th National Congress of the Communist Party of China, the national level has attached great importance to the work of "agriculture, rural areas, and rural areas, and has formed a strategic system that has been systematically developed from precision poverty alleviation, rural revitalization to beautiful rural construction to promote the comprehensive development of" agriculture, rural areas, and rural areas. " The agricultural economic system and the modern rural governance system have given farmers a sense of pride and life happiness. This is due to the development of the agricultural economy and the progress of rural society with the support of national strategic support, but also in the new agricultural economy and rural environment, farmers' own identity, image, and status improvement and changes. In this process, the emergence of emerging rural service industries and the rise of modern rural industries represented by rural tourism played a huge role.

First of all, the development of rural tourism has promoted the optimization of rural industrial structure and the construction of modern rural economic systems, bringing new vitality and new impetus to agricultural and rural development. Traditional agriculture based on planting and breeding and production, with a single industrial structure, relatively simple production relationship, and great limitations for land production and output value. The modern rural service industry represented by rural tourism has promoted the integration and development of the first, secondary and tertiary industries, injected new development momentum and development vitality into agriculture and rural areas. The formation plays a very important role in promoting.

The bumper harvest of the new era is no longer the high -quality and high yield of simply agricultural products, but includes agricultural picking, rural recreation, rural recuperation, folk customs and farming cultural experiences, homestays and farmhouse micro -vacation, agricultural processing, e -commerce sales, etc. The comprehensive harvest of multi -format content and form. In this regard, the farmer's harvest festival is also a concentrated display of the results of rural tourism development in various places.

Secondly, the development of rural tourism has comprehensively promoted the improvement of the rural environment and rural style, and made the beautiful countryside a modern state of rural China. Tourism itself is an aesthetic consumption. The development of rural tourism will inevitably promote the beauty and improvement of the rural environment and rural style. From the small environment inside the business household to the entire rural space, from environmental hygiene cleaning to environmental landscaping, from the business environment of the business households to the farmers' own living environment, from environmental hardware facilities to environmental management services, etc. There was a qualitative leap.

The cultural and tourism departments have continued to advance the tourism toilet revolution and the selection of key rural tourism villages for many years, which has played a positive role in leading and demonstrating the construction of beautiful rural villages. Therefore, the farmers' harvest festival also shows the beautiful environment and gorgeous glory of the rural areas in the new era.

In the end, the development of rural tourism allowed farmers who had dealt with land for a long time to update the knowledge system, improved the comprehensive quality, enhanced their operating capabilities, and realized the transformation of traditional farmers to modern farmers.

As the main main characteristics of the modern rural service industry, rural tourism, due to the particularity of its product production, target market and service targets, it requires new knowledge and new skills to support creative design, product development, management services, and business model innovation. To a certain extent, those farmers who originally dealt with land must be continuously learned to update their knowledge and master new skills to adapt to the development of rural tourism and other emerging rural industries.

In short, the holding of farmers' harvest festivals must not only adhere to the purpose of inheriting and developing farming civilization for a long time, but also highlight the distinctive characteristics of the times. In the new stage of comprehensively promoting the revitalization of rural revitalization, it is necessary to make the farmers 'harvest festival as an important window for showing the new agricultural image, new rural style, and new farmers' style in the new era. Resources, continuously innovate products and formats, and accelerate the high -quality development of rural tourism. (Author: special commentator Wang Digang; Editor: Song Yuqiu)

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