232 kinds of ingredients!"Bubble Water Assassin" is really IQ tax

In the hot summer, it is necessary to replenish water in time. The dazzling drinks in the shopping mall make people look eye -catching. Recently, there have been bubbles that focus on "enzymes", and a bottle of 15 yuan is sold.

Previously, valuable water such as "oxygen -rich" and "rich hydrogen water" used a lot of concepts that sounded scientific and technological in product propaganda, or it was explicitly or implied that the product had anti -fatigue and anti -aging effects.

Experts believe that whether it is boiled water at home or various drinks sold outside, it can only achieve the effect of hydration. Other so -called "efficacy" has no scientific evidence.

Enzyme bubble water is "kimchi water"?

A "enzyme bubble water" on the market recently caused controversy.

Check out the ingredients table of this product. The comprehensive fruit and vegetable enzyme powder inside covers 232 kinds of vegetables and fruits. Come in".

According to the information on the ingredient table, the amount of "comprehensive fruit and vegetable enzyme powder" of this enzyme bubble water is 10mg/L, and the net content of a bottle of air bubble water is 420ml, which means that after drinking a whole bottle of drink, you can get it. The "enzyme" is less than 5mg.

The price of this beverage on the e -commerce platform is 15.8 yuan per bottle, and many of them are new products. The normal price may be more expensive, far exceeding the pricing of most of the bottle of 5 yuan per bottle.

"Enzyme" is a Japanese vocabulary, which is "enzyme" in Chinese. Enzymes have a great effect on human health. It can catalyze various biochemical reactions in the human body in order to metabolize metabolism, such as digestion of food and energy metabolism in the body.

But at present, many enzyme products and enzymes on the market are no longer the same. Although these products are called "enzymes", they are actually very small. Drinking a kilogram of "fruit enzymes" and the total protein obtained is also very small. It is better to eat a medium -sized apple.

In April of this year, the "Consumer Report" sent 10 foods that claimed to be enzymes. According to the test results, the active ingredients of these 10 enzymes such as SOD enzymes are generally low, and the antioxidant activity ingredient polyphenols The content is not high, and the number of fruits and vegetables and the quality of enzymes are not equal.

Expert: Enzyme bubble water, IQ tax

Dr. Yun, a doctor of biological and food engineering, introduced: The concept of "enzyme" was introduced from Japan, and enzyme bubbles are actually "kimchi water". Because Japan's supervision in health products is not as strict as in my country, and a variety of so -called "effects" can be promoted, some people take this opportunity to spread the concept of "enzymes" in China.

Is there any nutritional value of enzyme bubble water, and what special effects can it achieve?

Yun Wuxin believes that enzyme bubble water should still have a little nutrition, but currently there is no authoritative papers that can prove that the water that has been soaked in vegetables and fruits has any special effects on the human body.

"Polymark" propaganda

Yun Wuxin said: "Drink a bottle of 'enzyme water', which is the same as adding a few drops of kimchi water to a glass of water. Any nutritional ingredients affect the health of the health, it requires sufficient amount, and there are many types of added. It means that the amount of each kind is minimal, so how many food raw materials claim to contain are meaningless gimmicks. "

Yun Wuxin introduced that the concept of "rich hydrogen" and "oxygen -rich" has long been existed. As long as it is claimed to have a healthy effect, it can be judged as false propaganda without exception.

"If the pressure of oxygen can be increased, you can add some oxygen to the water, but the amount of increase is very small, and it is meaningless to drink oxygen -rich water. Water containing hydrogen or direct hydrogen absorption has no effect on health. "

"Functional Water" is suspected of false publicity

Qin Yubin, Shanghai Shan Law Firm, said that according to Article 4 of the "Advertising Law of the People's Republic of China" and Article 19 of the "Protection Law of the People's Republic of China", merchants should be true, accurate, and complete Discover various related information about the products, including raw materials, functions, performance, origin, and even main indicators, such as sanitary indicators, food safety indicators, etc.

If the manufacturer deliberately creates false elements, hides the truth, does false statement, or misleads, and intentionally concealed major information, it is a false publicity. Consumers can prosecute through the court, asking for compensation for one compensation for one compensation, or complaining to the market supervision department.

Functional publicity performed by a certain oxygen

According to Zhu Danpeng, a Chinese food industry analyst, many consumers have a healthy awareness but lack of corresponding health knowledge. Now the drinking water industry is fiercely competitive. In the case of small changes in the market, some merchants have moved "crooked brains" and offending the law illegal laws. Promote its so -called "health function".

Zhu Danpeng said: "Water is a relatively homogeneous industry. The consumer has this consciousness, but there is no knowledge. Therefore, according to the consumer thinking and consumer behavior of the consumer side, the industrial end will refine many so -called functional water. The "IQ Tax '. From the" Food Safety Law of the People's Republic of China ", all food products that do not qualify for health products cannot promote its functions."

In August of this year, this enzyme bubble water manufacturer added with 232 kinds of ingredients was punished by administrative penalties for 20,000 yuan for production and operation labels and manuals.

Source: National Enterprise Credit Information Publicity System

The specific reason is that the ingredients of this product contain new food ingredients: black fruit gland ribs.The use of this raw material must be marked in the label and instructions, "infants, children, pregnant women, and lactating women should not eat".The 20210919JZ batch sold by the parties has not marked the above information in accordance with the law.Zhu Danpeng introduced that a well -known food company had been punished by local market supervision departments twice in a row for false propaganda for two consecutive times, and the two fines were less than 10,000 yuan.

"The punishment of such violations of laws and regulations and the speed of punishment is lacking. This is why so many companies go to risk, play the ball, and do some violations of laws and regulations."

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