Chengdu Cultural Brigade debuts 2022 French Paris International Travel Exhibition

On September 20, 2022, the 3rd day's 43rd French Paris International Tourism Professional Exhibition (IFTM 2022) kicked off at the Versailles Exhibition Center in Paris. Essence The French Paris International Tourism Professional Exhibition (IFTM2022) is the world's leading and industry -top international B2B professional tourism exhibition. It is also the largest and most influential professional tourism and product exhibition in France.

"Hometown of Panda" Chengdu

Monad at the Paris Travel Show, France

In order to echo the theme of "Sustainable Tourism" in the current Chinese booth, under the guidance of the Chengdu Culture, Radio, Film and Television Tourism Bureau, Chengdu Media Group planned the booth with the theme of "Park City Under Snow Mountain" to spread Tianfu culture and show the charm of Chengdu tourism. This year's IFTM Paris International Tourism Professional Exhibition has a total of more than 200 tourist destinations, national and regional tourism bureaus in the world, more than 1,800 tourism brands participated in the exhibition, and about 40,000 tourists participated in the exhibition.

The Chengdu booth focuses on the urban brand of "Happy Chengdu in the Park City and Fireworks in the Snow Mountain", and plans a series of display activities. The brand logo that highlights the characteristics of Chengdu's cultural tourism characteristics, and promotes the world's diversified, multi -level, and multi -form cultural tourism characteristics and resources to the world. The giant panda puppet interaction was arranged at the scene, supplemented by the giant panda theme cultural and creative product exhibition and the Chengdu Wenyou postcard display, showing the vitality of "Hometown of Panda" Chengdu. Efforts to attract overseas professionals to pay attention to the digital brand matrix of Chengdu Cultural Tourism, continue to promote Tianfu culture, and expand the space for Chengdu's tourism cooperation.

Entry Tour Recovery

Chengdu Cultural Tourism will continue to promote in the customer source market

In 2022, many countries around the world have successively opened inbound tourism, and the global tourism industry is about to usher in spring. Chengdu Cultural Tourism has accelerated the promotion plan of the customer source market, strengthened two -way cultural tourism exchanges with international friendly cities, international institutions, and folk and friendly organizations, established foreign exchange platforms between the government and the market, and expanded the scale of two -way cultural tourism exchanges.

Relying on overseas Chinese cultural centers, cultural institutions in the embassies and consulates abroad, and friend cities, the "Chengdu Tourism Overseas Station GoChengdu" has been successively in Los Angeles, Vancouver, Canada, London, UK, Paris, France, Tokyo, Japan, and Tokyo, Japan since 2021. Vienna, Austria, Frankfurt, Germany, Italy, Singapore, Hungarian Budapest, South Africa Cape Town, and Seoul, South Africa. Regularly released Chengdu tourism cultural content, participating in local international exhibition activities, received widespread attention, effectively enhanced Chengdu's overseas promotion influence.

This exhibition has set up the Chengdu tourism product promotion session, which not only introduces the cornerstone of the paving of Chengdu's entry tourism in the future, but also introduces the pain points of European tourists to the existence of tourism in Chengdu, and brings good development prospects to the restart of the entry tour. It is reported that Chengdu Tourism will also reach in -depth cooperation with Chongqing Tourism, and jointly launch a new series of products in Chengdu -Chongqing and Sichuan -Chongqing in -depth tourism experience.

At the same time, Chengdu Cultural Tourism continues to make good use of international mainstream social media and online platforms, open multi -language cultural websites, and set up Chengdu's "two micro -ends", Facebook, Instagram, Twitter, YouTube and TIKTOK and other domestic and foreign new media account platforms. Do a good job of promoting the overseas online promotion of Chengdu.

As a "2023 East Asian Cultural Capital", Chengdu will be elected to the city. It will strengthen cultural tourism marketing in combination with the "three cities and three capitals" and actively participate in comprehensive tourism and cultural exhibitions at home and abroad. "It is the image of urban tourism, and targeting targeted marketing according to different themes and focusing on different themes. Comprehensively improve the popularity and influence of Chengdu's international tourism destination, help Chengdu build a world -famous city, show the world to the world to show the "Chinese cultural city" and "best tourist city in China" Chengdu, showing the charm of Tianfu's cultural charm.

Chengdu Daily Jinguan Journalist Wang Jia, the editor of the responsible editor of He Qi Tie, Lu Yarui picture provided by the organizer

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