See the key three steps of Shandong from pancakes to spread out "getting rich flowers"

Yuan Mei said that it is "thin as a cicada wing, a large tea tray, soft and tender";

Pu Songling eats it as "the left hold the giant roll, the right picks up", "the laugching pot, the fifty -prime fee" is called "the turn is not easy";

During the war of liberation, Yimeng Hongyu used it to provide military food for front line soldiers, and it became an important symbol of the blending of military and civilian water and milk.

Pancake, this gourmet label with strong binding from Shandong, now has changed the simple image of the past, dare to be with Monet's peony, Van Gogh's sunflower, Dali's rose.

Recently, CCTV and Xinhuanet reported the elder sister Xu Haixia, Linyi Mengyin, and praised her to spread the simple Shandong pancakes out of "flowers" and a way to get rich.

How many steps do you need to make a pancake flower into a rich flower?

The first step requires a foundation.

Pancake is a traditional dietary preference for Shandong people. It has a distinctive regional characteristics and a long historical tradition. It also has a red gene to act as "military food" during the war of liberation. To this day, Yimeng Mountain still spreads the story of Chen Yi to learn to eat pancakes.

On such a cognitive foundation and eating habits, the popularity of pancake flowers can be said to be expected.

In Shandong, there are countless traditional handicraft products that are closely linked to the people's lives like pancakes. In recent years, the entrepreneurial story of traditional craftsmanship "icing on the cake" is even more general.

This year, Shandong Province officially launched the "Shandong Hand -made" promotion project and listed it as a key task of construction in a strong province. R & D, propaganda, and display experience in Shandong hand -made industrial system, which will form an important influence of hand -made industrial clusters in China by 2025.

At present, the first list of "Shandong Hand -made · Preferred 100" has also been announced in June, such as Kongfu Yinge, Zhangqiu iron pot, Pingdu grass editor, Caoxian Hanfu, Linyu Liu editor, Zibo ceramics, Taishan jade and other public familiar with the public. The products are included, and various activities of people's clothing, clothing, housing, and entertainment are contracted.

, Linzi (now Zibo) is the most important nation in the country from the Zhou Dynasty to the Han Dynasty. One of the metallurgy, textiles, cars, pottery, lacquerware production, casting mirror, handicraft technology center;

At the moment, there are 1.19 million traditional process companies and business households in Shandong, and more than 3.5 million directly employees. In addition, Shandong also has the "List of Human Non -Heritage Representative Works" identified by UNESCO. There are 8 projects, 186 national lists, 1073 provincial lists, 4,121 municipal lists, and 12,758 county -level lists, ranking among the top nationwide.

Shandong's hand industry "foundation" and "family thickness", which provides a fertile soil for the expansion and upgrading of the industrial chain.

The second step is to be creative.

Making a simple pancake into a pancake flower with both nutrition and "beauty" is based on Sister Xu's good creativity and good craftsmanship.

Sister Xu has projected the characteristics of "willingness to work hard and studying" in Shandong people in the blood, and also projected the overall idea of ​​the new and old kinetic energy conversion in Shandong in recent years.

For example, Cao County Hanfu once fell into a "plagiarism" controversy after the accident became popular. After pain, the merchants also realized that simple imitation and improvement were not long -term. With the State Intellectual Property Office set up an intellectual property rights protection center in Cao County. Cao County also cooperated with the Shandong Fashion Design Association to promote the establishment of the Hanfu Design Research Institute to recruit a large number of design talents. Core competitiveness.

With the east wind of "national tires", the brand market of Cao County Hanfu continues to expand. At present, there are nearly 100,000 practitioners in the Hanfu practitioners of Cao County, which has achieved industrial clustering within 5 kilometers, forming a complete industrial chain and brand incubation system, and has a strong production capacity. Cao County Hanfu Store covers e -commerce platforms such as Taobao, Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Xiaohongshu and other e -commerce platforms. There are more than 2,500 Hanfu active stores on Tmall. According to the big data of the Pinduoduo platform, there are 1,200 online stores in Hanfu sales nationwide, and there are 1,200 online stores from Cao County. Among them, the first 15 Cao County occupied more than 2/3, and only 4,000 active shops on the Pinduoduo platform alone on the Pinduoduo platform alone. Last year, the sales of Hanfu network in Caoxian County exceeded 4 billion yuan, and it has become a new engine of the mass income and rural rejuvenation.

The outstanding representative of "Shandong Hand -made" reflects the active integration of contemporary cultural characteristics on the basis of retaining the "original flavor", and refuses to succeed.

Creative empowerment allows traditional craftsmanship.

The third step requires smooth channels.

For e -commerce and live broadcast, Sister Xu broadcasted the sales market through online channels such as Douyin live broadcast, WeChat sales, and Taobao online stores, and even promoted characteristic pancakes and pancake flowers overseas.

In order to start the "Shandong Shouzheng" brand, Shandong attaches great importance to unblocked channels and strives to amplify the propaganda effects, so that good products can really land. In recent years, Shandong has attached great importance to the help of e -commerce to the revitalization of the countryside, and issued the "Notice on Promoting Several Measures on Promoting High -quality Development of E -commerce", issuing subsidies, excavation needs, cultivating leaders, introducing talents, and logistics ... Deliven to promote the high -quality development of e -commerce in the province.

At present, Heze has become a typical example of live e -commerce and rural e -commerce. In the list of Taobao Village and Taobao Town in 2021, Heze City has 516 Taobao Village and 84 Taobao Town. In 11 counties and districts, the town area of ​​Taobao Village was fully covered; and Cao County, Caoxian, the "Universe Center", was rated as the second nationwide "super large Taobao village cluster" and "Jiangbei's largest Taobao Village in Jiangbei" for four consecutive years. Cluster.

The Shandong Cultural and Creative Design Industry Association has held four consecutive "Taishan Design Cup" cultural and creative design contests to explore creative works and help them connect with investors and sales channels. The award -winning work of the first competition Harvin Dinosaur toy has received hundreds of millions of yuan and exported a lot of overseas.

9月15日，第三届中国国际文化旅游博览会开幕，对“山东手造”的优质产品作出了一次集中展示，#穿越时空感受山东手造指尖魅力##山东手工艺人打造知否同款外 外 诰 诰 ## Foreign student Hanfu introduced Shandong Shouzheng Culture#and other topics and other topics.

Under the strong promotion of online and offline two -way force, "Shandong Hand -made" has really entered the young people with a new look.

The traditional pancake taste and form are difficult to adapt to the diet structure and consumer needs of being generations. The characteristics have also reshaped the consumer demand of the new generation of Shandong people and increased the added value of traditional handicraft products.

More importantly, the continuous expansion of pancake -spending roads also provides job opportunities for local residents. From a person's hard work to a group of people to get forward and get rich together, it has become a new footnote for rural rejuvenation.

As a microcosm of "Shandong Hand -made", pancake flowers not only reflect the protection and inheritance of Shandong's handicraft culture, but also give play to the industrial value of creative creation and innovation, realize the unity of cultural and economic benefits, so that traditional IP realizes reality with reality. Convergence.

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