New Era of Endering New Journey ｜ Shandong Culture "Two Creation" is empowering the industrial agglomeration

Culture "two innovations" are empowering industrial agglomeration

2022-09-23 Volkswagen Daily 02 Edition

□ Reporter Zhao Lin

Correspondent plum blossom Zhang Yan

With the approaching of the 8th Nishan World Civilization Forum, the design and production workshop of the Qufu Confucius Yinge is even more busy. Each seal is unique, customized in the name of the guests, and has different "golden sentences".

Integrity is an important spiritual core of Confucian culture. In traditional Chinese culture, it is one of the most important autonomous letters. Liu Peng, general manager of Kongfu Yinge, said: "As a gift for the forum, we hope to spread the Chinese Indian letter culture to the world through the small carrier of the" Indian letter "."

"Pay attention to the Canadian group, traditional craftsmanship! Welcome everyone to the live room." The chief seal engraving artist Kong Lingjia greeted while engraving in the live broadcast room. Nowadays, about 25,000 seals of the Nissan Seal of Kongfu Yinge have developed a variety of materials such as Shoushan Stone, Tire Mao, Copper and other materials, and designed more than a thousand themes such as Confucian classics. There are more than 100 online stores, and seal seal products account for 30%of the national market share. The online sales of stone seal products are the first in the country, and they are exported to Japan, South Korea, Singapore and other countries.

A seal -engraving calligraphy art has formed the country's largest seal wholesale distribution center, and has achieved the cultural industry well -known at home and abroad -in the view of Li Fang, member of the Standing Committee of the Qufu Municipal Party Committee and Minister of Propaganda Department, its foundation lies in the advantages of traditional culture and facing the market for the market. Demand, innovate, develop, and activate traditional cultural resources.

Based on the humanistic and fertile soil, Shandong can deeply cultivate the comparative advantage, activate the innovation of cultural development, vigorously promote the creative transformation and innovative development of the excellent traditional culture of China, promote the "Shandong hand -made" project in the whole region, promote the integration of high -quality development of cultural tourism, and continue to release culture The surging momentum of industrial development. In 2021, cultural enterprises above designated size achieved operating income of 615.24 billion yuan, an increase of 24.4%over the previous year, and 8.4 percentage points higher than the country. The cultural industry has become the new driving force and engine of our province's economic growth, and has played an important role in meeting the needs of the people's good life.

"Putting 'Shandong hand -made' for the carbox and trunk". At present, "Shandong Hand -made" has entered the province's 183 Shang Chao, 305 hotels, 10 highway service areas, 104 A -level tourist scenic spots , 24 tourism and leisure blocks, 39 key villages and towns in rural tourism, and 15 tourist homestay gathering areas, which have become "Shandong Good Products" recognized by tourists at home and abroad. The province's hand -made enterprises and business households have reached 1.19 million, and more than 3.5 million employees are directly employed. A number of key hand -made enterprises, hand -made projects, hand -made parks, and hand -made industry groups have flourished. Become a new growth point for the cultural industry in our province.

Won the Wen Plastic Brigade, to travel to Zhangwen. Shandong key traditional cultural resources such as cultural heritage, festivals, folk culture, celebrity culture and other outstanding traditional cultural resources, launch policies such as innovative financial products and services, support rural tourism development, temporary return service quality margin, issuing consumer vouchers, discounts for tourist attractions, and other policies Increase the rescue efforts to help enterprises, use high -quality products supply, multi -level consumption guidance, refined management services, comprehensive exchanges and promotion, fully release the vitality of the cultural tourism industry, and promote the high -quality development of the cultural tourism industry.

In Jinan in September, Qianquan competed, and the spring water festival "hit" the Mid -Autumn Festival holiday, and tourists and citizens have a high enthusiasm for travel. Jinan citizen Han Feng brought his family to the first spring scenic spot in the world to take the "Monthly Cruise Line" in the Mid -Autumn Festival in Daming Lake, enjoying the super -beautiful scenery, and a family of seven unforgettable Mid -Autumn Festival. "Mid -Autumn Festival is an important traditional festival. It costs not much, and the experience is very good. The elderly and children are very satisfied." Han Feng said.

Three days of the Mid -Autumn Festival holiday, 24 major scenic spots in Jinan City received a total of 844,000 tourists, an increase of 11.6%year -on -year. Ren Xiaorui, deputy director of the Jinan Cultural and Tourism Bureau, said that the 2 million yuan of cultural travel Huimin consumer coupons issued during the festival stimulated the traditional festival experience tour consumption. Tourism Huimin Consumer Council was 20.73 million yuan, received 680,000 pieces, and used 455,800, which drove 54.968 million yuan in the cultural tourism industry. "

On the evening of September 3rd, Liu Dehua's shaking line staged the concert to attract over 350 million people to watch. Many netizens found that the IP territory displayed on the concert page was Shandong. The "Lone Moon" who won over 2.7 billion yuan, Shandong Satellite TV's opera culture creation show "The Universe", the popular "Genius Basic Law", and the "Wandering Earth 2" on the first day of the New Year's Eve, the "Wandering Earth 2" on the first day of the New Year, There is one thing in common -they are shot in Qingdao Dongfangying.

Shandong strives to form a value chain of 100 billion film and television industry by 2025. The Twelfth Party Congress report of the Provincial Congress proposed that it will shape the new advantages of the cultural tourism industry, improve the layout of the cultural industry functional area, and build a Qingdao film and television base at high standards. The Qingdao West Coast New Area where Dongfang Films is located sets up 200 million yuan of special funds each year to provide one -stop services for film and television companies and crews. In the first half of this year, there were more than 200 film and television works recorded in the new district, and more than 10,000 crews and nearly 10,000 people participated in the production and production.

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