Party A praise, annual income of one million?Demystifying the emerging profession "Choose Teacher"

Consumer seat setting in the sports East Store

Interview with 1200BookShop Choose: Book is a business and a culture.

Text/Picture Yangcheng Evening News all media reporter Hu Yan

One morning in 2016, Peng Liqiang woke up from his sleep and found himself into a 1200bookshop book commissioner. Three years later, the same thing happened to Chen Ziliang, who had escaped from the painting industry. "From the previous" Book Purchase ", in recent years, the emerging occupation such as the" selected scholar "needs to have composite capabilities such as space design and marketing negotiations other than procurement." Peng Liqiang said that he had encountered an emotional crisis at the time. He was confused about choosing a karma. He originally planned to apply for a barista, but he was recruited as a book specialist and embarked on the way to advanced the teacher.

Party A praises, has a million annual income, and is optimistic about the prospects ... Is these descriptions universal in the relevant reports of the book selection in the recent discussion? What is the real income, daily work content, and social evaluation of the teacher? When we came to the 1200bookshop (Sports East Store) located in the bustling Guangzhou center, Peng Liang and Chen Ziliang tried to unveil our mystery of this emerging profession.

Choosing a book is editing and a game

The concept of "Choose Teacher" comes from "Tokyo House", and they need to provide customized books such as the specific people and the environment.

"Bookstores are also stores. Books have commodity attributes and cultural attributes." Chen Ziliang told a reporter from Yangcheng Evening News that a book is not suitable for release. The editor will choose one round first. At this time It is also necessary to consider the author's industry evaluation, the quality, topic, and timeliness of the content of the book. The selection of books cannot be achieved overnight, and readers have to choose a round. For books displayed and promoted, readers "voted with their feet" and "games" with the selected scholars, and the books on the shelf will continue to adjust.

Climb up the stairs and turn right into the store. Of course, there are conventional cabinet labels such as "political science", "Chinese literature", and "economic management" in the store. Ghosts "" "heavy taste" and other cabinet labels, the edge of the bookshelf is affixed with "996", "addiction culture", "lying flat school" and other labels, corresponding to the first classification and second classification of books in the store. In order to take care of beauty, the label and some tips are traditional handwriting. Bibliography from "American Trap" to "Story of Chinese Strange Story", and then to "History of Shit", covering the wide range and the strangeness of the title of the title attracted customers to stop frequently. Large -scale classification is based on the issues of independent design. It is the characteristics of this head shop that is different from the 1200BookShop other branches and many other independent bookstores in China. In addition, there is a book -blind box area in the store, with the price of 69 yuan and 89 yuan, which is equivalent to ordinary tide playing dolls. Therefore, Chen Ziliang also referred to the entire process of book selection as the "re -editing" of the books from the publishing house and the "editor bookcase".

A responsible scholar should be tens of thousands of volumes in the chest, and the knowledge system needs to be continuously constructed. To this end, Peng Liqiang and Chen Ziliang started from the book commissioner, received special training, and learned book classification from scratch. Generally, the book commissioner needs to go through two assessments to grow from the internship book commissioner to a star book specialist, and then according to the ability, it is suitable to become a selected teacher. In the independent bookstore, some shop owners themselves are selected scholars. Some stores have several selected scholars like 1200bookshop, and individual stores depend on algorithms.

After the teacher, according to Peng Liqiang, the first stop of the daily life of the selection of teachers is to visit Douban, and browse the latest developments of all information platforms such as Caixin.com, China New Economy Observation Network, Beijing News, Interface Culture, and Sanlian Life Weekly. Understand the current situation and people's livelihood. At the same time, quantitative procurement and reading books are quantitative to think about planning new classification themes. Chen Ziliang cooperated with him, focusing on replenishment, and maintaining the turnover of the bookstore.

Ten books go half a week to be best -selling

Determining a book on the shelf is bound to be a key factor. Chen Ziliang told the Yangcheng Evening News reporter that if a book in a book in the store can be sold for five books within a week, it can be said that its market response is good. There are also situations that everyone says good, the book is not popular, and applauding or not. At this time, the selected scholars will carefully consider whether the reader really needs this book. If the quality of the book is high, it may not be removed.

If you are lucky, there will be a situation of choosing a book to hit the market hotspot. For example, before the topic of the "Sanhe Youth" in 2020, Chen Ziliang paid attention to "Doesn't Return: Sanhe Youth Survey". Book.

So what is the revenue of such a book selection business? In this store, the income of the book business accounts for 30 % and 40 % of the total revenue. The horizontal comparison, 75%of the revenue of the Sicis Bookstore, which is famous for its adversity expansion in 2018, is contributed by the book. According to it, this ratio has not changed much. Previously, some media said that the Fang Institute (Chengdu Store) of the Fang (Chengdu Store)) Book sales revenue accounted for 40%-50%, and founder Mao Jihong told a reporter from Yangcheng Evening News that the "exception" of the "exception" of its own clothing brand must give the blood for blood.

Millions of annual income? Also rely on the sky to eat

In this niche work, the two said that the people around him looked at them like other people's work. There are both touting their knowledge, as well as questioning the actual situation, such as internal discounts, can you contact celebrities, etc.

Recently, some media reports that in addition to bookstores, the selected scholars also provide services to commercial places and public places, and some teams can enter a million annual income. However, Peng Liqiang said that the selection of teachers in the country is not high, and similar examples in the industry are relatively small, basically to eat by the sky. Speaking of personal salary, Chen Ziliang said that it can be like an office clerk with ordinary office. They revealed that there are relatively many operating projects in the industry, so that there will be more floating space in income, but this requires the team to have more resources and connections. For example, Shumeng is a team that helps bookstores enter the right track, mainly running the project, and a single project income may reach 2.3 million yuan. The two recalled that in 2019, 1200bookshop has taken up an order for Zhanjiang Brook Bookstore, and has completed a series of tasks such as design, decoration, book specialist training, book procurement, and initial operations for a period of time. The project revenue is more than 40,000 yuan, and the actual profit is more than 100,000 yuan. But this hundreds of thousands of projects are almost a year. The reporter from Yangcheng Evening News retrieval on Xiaohongshu and found that the Brook Bookstore has a consumer -seating area. The style of service and book selection is similar to 1200bookshop. Netizens are called "Zhanjiang Most Beautiful Bookstore".

Just last month, Brook Bookstore and 1200bookshop were cold.

"Work and life cannot be separated at all"

Just as the Beijing Halloween Garden has an influential book ranking, since 2018, the corner of 1200bookshop (sports East shop) has also begun to place one more handwritten monthly list blackboard; there are a whole row of exciting in Shenzhen old heaven bookstores in Shenzhen. The people's hearts of the business seal "Chinese translation world literary masterpiece", inspired by this, "Oxford General Reading" and the ideal national translations were once neatly placed in a 1200bookshop. "Diversified bookstores make urban life better." Peng Liqiang said that Sicis Bookstore's business operation ability is strong, Borhes Bookstore's book selection is at the forefront of procurement. , Dirty Pixel Bookstore is relatively novel, and the restless bookstore has made a brand name for illustrations ... Choose teachers to maintain internal communication and scriptures.

"I am not separated from work and life now. I have to maintain a strong curiosity, have infinite interest in endless things, and then let it have a relationship with the book. To flip a lot You have to turn over. "Peng Liqiang recalled that he fled from a real estate -related industry with good salary. After being recruited to the bookstore, he entered the sea of ​​books, walked, eats, sleeps, and thought about the choice of books. , Every side.

Different from the use of big data analysis to achieve accurate push online stores, the selection of physical bookstores is inevitably affected by the personal mood and interest of the selected teachers. Peng Liqiang emphasizes the unexpected encounter with the bookstore for readers, as well as the combined experience of the linkage of the five senses and six senses and unspeakableness brought by paper books.

He wanted to say to readers that a person can be alone, and it is very close to the book, because he always needs to read to answer the confusion he encountered when thinking alone. To symbolize the book, pull it back to the person, and read a book like eating. Chen Ziliang also said that choosing a book is a proposition about how to view the world. The original intention of reading is to be dismissed by books, so we should not read the goal.

Only with comprehensive ability can we not be reduced to second -hand book vendors

Paper reading can still be done. The results of the 19th National National Reading Survey showed that in 2021, the number of paper books for adult nationals in my country was 4.76, which was higher than 4.70 in 2020; ", An increase of 2.2 percentage points from 2020.

Zeng Ying, an analyst of the brand retail industry of easy viewing analysis, told a reporter from Yangcheng Evening News that most users still maintain their hobbies and habits, and they are particularly obvious in high -level cities. However, the rhythm of life in high -level cities is fast, and users' free time is significantly shortened. The emergence of the selection of scholars can help such users to choose books that are suitable for themselves, save time selection time, and improve reading time and quality.

Book shopping guides and bookstores are cold and cold, and are mainly responsible for book marketing. "It is not a traditional shopping guide, nor is it a second -class trafficker who sells books. The selected scholars are those who provide a professional consulting service for the needs of the demand and the public space. They are the" design consultant of culture '. " Chief analyst Zhang Yi analyzed the reporter from Yangcheng Evening News that it is worth noting that one end of the selected scholars connects the customer and the other end is connected to the content acquisition party. Both ends. If you do not have such a comprehensive ability, it is easy to become a shopping guide or second -hand book vendor.

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