The "single -blind box" market is chaotic. Can you find love here for 1 yuan?

When the marriage and dating are opened in a blind box, how far is the sweet love? At present, the online dating wave of the blind box economy has created a new blue ocean -a single blind box. As the physical stores selling single -blind boxes appeared in batches in first -tier and second -tier cities, another new type of blind boxes quickly entered their popularity.

In recent years, the blind box economy has continuously created new products under the pressure of public opinion, and its movement is of course interest. Due to the lack of standardized management and operation, the love blind box quickly revealed the chaos: some merchants were disappeared after making money, and some users complained that personal information was leaked.

Online "Park Field Corner" is sought after by young people

Love Blind Box, also known as taking off the single blind box, refers to the single men and women put the note with information such as age, constellations and other information into the box, and sold by the seller in a randomly extraction method to achieve the purpose of making friends. Since the mid -to -late July 2021, a Changsha college student opened the "Moon Old Office" stall and became popular, and the love blind box gradually emerged.

In the lively pedestrian streets and business districts, simple tables and chairs, ordinary carton boxes, plus "1 yuan can meet that/her" gimmick, a lovely blind box stall is built. The love blind box has derived a variety of business models: some people set up the ground to sell blind boxes, some people set up online love blind box applets or APPs, and some people opened exquisite decoration offline stores.

In a convenient shop in Beijing, the stand -up cabinet occupied a whole wall, and the cabinet was displayed on the horizontal direction of the constellation. Most of the reporters found that most of the consumption in the store was after 00, including minor customers.

After spending 29.9 yuan, customers can receive a single bottle. The blue sticker represents the boy and the pink sticker represents girls. You can fill in information on the birth, month, month, work, and ideal objects on the single bottle. After that, you can place the bottle in the single cabinet. You can also view the bottle left by others to get the contact information of the interested person.

The reporter searched for keywords such as "Blind Box Dating" and "Blind Blind Box" such as "Blind Box" and "Blind Blind Blinds" on the enterprise checking platform to get hundreds of related corporate information. Most of the establishment time is within one year, and many registered capital is only 10,000 yuan or a few yuan. In addition, there are still many unregistered single -blind box offline stalls and self -developed blind box small programs. The relevant information cannot be queried.

Jia Zhike, a professor at the School of Philosophy and Sociology of Hebei University, pointed out that the topic of "being enthusiastic about being single, not marrying or not in love" is quite hot, but in fact, the demand for dating of young men and women is still huge. Use this demand.

"In essence, this kind of blind box is no different from the risk of a risk of a park, but the risk is much higher than that of a blind date." A netizen on a forum said.

True love is hard to find, the risk is often in

Before the emergence of a convenience store, the Internet dating platform has repeatedly exposed information review vulnerabilities and false publicity, thereby breeding chaos such as personal information leakage, user fish and dragons, and "killing pigs" fraud. As a latecomer aiming at the cake of the marriage and dating market, what are the characteristics of the convenience store of the single -order convenience store, and whether there are similar problems?

Jilin netizen Bunny spent money in a nostalgic blind box applet that puts a note with personal information. However, before the note was drawn, the applet stopped visiting for "including games and interactive test content". Not only did he find Ruyi Langjun, the money was gone.

This "short -lived" free -order convenience store is not an example. Among the 82 "Retreating Convenience Stores" found on the Enterprise Inspection Platform, 14 are currently in the cancellation state, of which 13 of the registration date is less than a year.

Love blind boxes have entered low cost, and high flow and return are high, so many practitioners have been attracted to join in the early stage. However, simply using love -blind boxes as the main business, lacking other business support, it is inevitable that the situation of "one coaxing, one rushing" is inevitable.

On February 18th, Taiyuan City, taking off the blind box shop, young men and women only need to spend a few yuan to buy the so -called love "fate" (picture source: visual China)

Different from the corresponding access conditions for the wedding website, filling in the love blind box without consumers to provide any identity certificate, and the store will not actively verify the relevant information about consumers. The "full blind" of information filling and review is easy to recruit risks, providing possibilities for criminals to take the opportunity to fraud; the low threshold for blind boxes and obtained makes it difficult for consumers to ensure that they are not subject to business or ulterior motives or ulterior motives. He uses it; some simple built -in love blind box applets are more difficult to ensure that user data storage is safe.

Liu Junhai, director of the Institute of Commerce Law of Renmin University of China, believes that the practitioners of love blind boxes should respect and protect consumer rights, including the right to know, the right to choose, the right to trade, and the right to privacy. If the platform for consumer personal information is intended to leak information to relevant enterprises or institutions, this must be illegal, and consumers can exercise claims for this.

Love is just needed, and the pattern must be advanced

A convenient convenience store of Mr. Zhang in Suzhou has not only successfully launched more than a thousand pairs of men and women in the past 4 years, but also has become a popular place for popular love variety shows.

Focusing on dating, this store has formed a business model mainly based on board games, tea and love blind boxes. Mr. Zhang believes that with the continuous exploration of love blind box formats and the norms of the industry order, the future free -order convenience stores can combine blind box products with interactive gaming entertainment. In addition, it can also expand in the direction of emotional consultation and parent -child services.

"I hope that the real -name is established as a unified industry specification to solve the problem of information fraud, information leakage, and protect consumers' rights. Compared with ordinary blind boxes, the advanced blind box of real -name authentication is more promising." Mr. Zhang said.Liu Junhai believes that relevant departments should encourage business innovation, and at the same time, they should also increase regulatory efforts during the expansion of the industry, and make good use of market access, administrative supervision, administrative guidance, administrative mediation, and administrative punishment in accordance with the law.Jia Zhike suggested that the online information department strengthens the supervision of online platforms with bad records, especially in the collection and management of personal information, to ensure that personal information is not leaked and sold.

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