Jiangsu Cultural Tourism Consumption Hot List is released. Who do you choose these beautiful scenery?

On September 24th, at the Fourth Grand Canal Urban Tourism Consumption Forum, the "2021-2022 Jiangsu Cultural Tourism Consumption Hot List" was officially released. This list focuses on the four major sections of Cultural Tourism Consumer Popularity, Popular New Scenes of Cultural Tourism Consumption, Excellent Consumption Cases of Cultural Tourism, and Consumption Consumption Consumption. What are the most popular Jiangsu attractions? What is the secret of "popularity"? Take a look--

Keep "old" and "extend" new, new,

Internet celebrities continue to unlock new consumption of cultural tourism

The thermal list shows that Nanjing Men's History and Cultural District, Qihua Bay Scenic Area, Qingming Bridge History and Cultural District, Oriental Salt Lake City, Global Dinosaur City, Qingguo Lane History and Cultural District, Jinji Lake Scenic Area, Suzhou Museum West Museum, Zhang Ye Li Liu Liu West Banmen Street, Lifan Cultural Corridor Qingjiang Pu Scenic Area, Dongtai Xixian Tianxian Scenic Area, Dayang Bay Scenic Area, Gaoyou City Canal · Yuchengyi History and Cultural District, Xijindu History and Cultural District, Jiangsu Santai Mountain National Forest Park Selected into the "Consumer Popular Destiny of Cultural Tourism".

The reporter sorted out and found that there are many types of scenic spots. There are both historical and cultural districts that integrate ancient and modern, deep inherent, but also the concepts of innovative cultural tourism such as Huahua Bay Scenic Area, Global Dinosaur City, new formats that continue to deeply cultivate IPs, and full of fashion. The Jinji Lake Scenic Area, as well as the "Xanadu", which maintains the original ecology and is suitable for recuperation and vacation, such as the Santai Mountain National Forest Park, Jiangsu. These highly popular "Internet celebrity punching land" are all developing and innovating based on their own advantages, accumulation, and gorgeous butterfly. For example, the "Poor Road of the Ancients" in Huahua Bay Scenic Area has effectively transformed Zen culture into a beautiful scene that ordinary people like to see; Xijindu History and Culture District is based on the ancient ruins, and re -creation of functional reconstruction on the basis of maintaining the style to build a national city The central leisure area injects the new connotation of the era.

"Living relics" can add "beauty experience". In this type of popular punch place, Nanjing Men's east historical and cultural district is very typical. Located in the core area of ​​Nanjing Old City, relying on the long historical context of Jinling City, "Old Men's East" upholds the concept of integration of cultural and business travel, and continuously builds a cultural tourism scene that integrates tradition and modernity. machine. "The neighborhood has now formed a multi -format integration of residential hotels, exquisite dining, boutique retail, leisure and entertainment, art and cultural performances, etc., and brings together well -known brands such as Deyun Society and Pioneer Bookstore. Waiting for various themes to launch activities, continue to promote popularity. "Liu Yang, deputy general manager of Nanjing Men's History District Management Co., Ltd., told reporters that" a novel experience of diversification, sceneization, immersed, and attracting a large number of citizens to visit and check in. Lien forget. "

New scene and new consumption,

Creative market collection "out of the circle", camping momentum hot

Camping, research, night travel ... endless new cultural tourism scenes have accelerated the recovery of cultural tourism consumption, bringing more possibilities for the high -quality development of cultural tourism. In the heat list, 2021 also has the coffee festival, the "flavor rice town" holds hands to build a demo -demonstration base, Huilongwo WOW Creative Art Market, Poyang Lixi Village "Hefeng Market", Suzhou Two West Bridge City Ji, Yanhe Shuiyun Guo Chao Night Performance, Jinhu Yaoxiang Guo "Yao Xiangxiang Lian Meijin Lake" outdoor camping activities, "Yellow Sea Forest Wood Yutong Forest", the red research activities of the Mao Shan New Fourth Army Memorial Hall, "One Dream to Lake Lake" Night Tour Project Ten projects were rated as "New Scenes of Consumption Consumption".

The reporter found that creative cultural markets have become a new highlight of the development of cultural tourism. During July to August this year, Puyang Ritual Poetry was adaptable to create a characteristic IP with the theme of "lotus" to carry out night market sets. A total of more than 80 merchants were settled in the two -phase event, including many big brands to enter, attracting many young tourists. A total of 108,000 people received the event, with a turnover of 450,000 yuan, "more than the night, the more exciting." Suzhou Two West Bridge Market Based on Eastern Aesthetic Inheritance Innovation, Jin Pink Tower, Painting Ling Bo, like the realistic version of "Qingming Shanghe Tu"; modern people in Hanfu, connecting life and feelings, experience rich cultural connotation, and enjoy rich cultural connotation Essence In addition, the "treasure" camping place has also become a good heart of tourists. Jinhu Yaoxiang National Scenic Area holds the outdoor camping activities of "Yao Xingkang Lian Meijin Lake". Parent -child interactive areas, starry sky camping areas, lotus appreciation areas, gourmet districts and three -dimensional surround light show areas allows tourists to feel "poetry and distant" up close to satisfy the closeness of closeness Natural and leisure needs.

Beside the ancient rhyme salt river, the singing was melodious, the ancient dance fluttered, and the water and light were accompanied by opera, causing tourists to stop into intoxication. The Development Center of the Commercial District Development Center of the Haizhou District of Lianyungang City has invested more than 7.20 million yuan to create a water curtain movie, shouting fountain, and Qiaoqiao for more than 1,400 years. , Buy facilities such as the water stage, shake, painting, and marching performing arts, and connect traditional non -heritage culture such as "Huaihai Opera" and "Five Grand Palace Tones", innovate and upgrade the "Water Yun Guo Chao Night Performance", so that the scenic area continues to "out of the circle" Essence "On the basis of the original environment, we jumped out of traditional landscaping, showing the salt river style in multiple angles in all aspects, so that the audience felt the charm of traditional Chinese culture." Said Yao Zhu, secretary of the Party Committee of the Commercial District Development Center of Haizhou District.

Urban cultural tourism IP highlights

Feature festivals "magic weapon" consumption "magic weapon"

In the list, "Beautiful Nanjing · Huining Life" Live Consumption Festival, "Burning Love Hongshan Grape Encounter" 2022 Hongshan Beautiful Rural Tourism Season, "National Chao Han Kite Love" Dalonghu Kite Festival and Cultural and Sports Travel Industry Expo, " Wonderful pretty, flower Young Yixia "theme announcement," Jun to Suzhou "cultural tourism import platform, the second" Light Haimen Beauty "Cultural Tourism Night Market, 22nd China · International Lobster Festival, "Desert · Lao Ximen" style night market street, "four seasons of Dongtai" cultural tourism and people's series activities, and "the most beautiful fishing village" Yangzhou along the "Star Camping" of the "Star Camping" of the "Star Camping" in Yangzhou, Yangzhou. The rich and creative cultural tourism festival celebration activities are undoubtedly another magic weapon that causes consumption boom. Xuzhou is the birthplace of Han culture. In order to promote the inheritance and development of kite culture, to create a business card for urban cultural tourism, the Dalonghu Tourism Resort has held five Xuzhou Kite Festival in a row to bring together non -heritage sales, creative hand -made, boutique cultural and creative, help Xinjiang, help Xinjiang Product sales, gathering people's rushing consumption. During the holidays such as May Day and Mid -Autumn Festival this year, Yangzhou's "Star Camping" along the Lake Village in Yangzhou launched new projects such as folk performances, tents, bonfires, open -air movies, outdoor barbecue, etc., so that citizens play a freshness in the lake.

From June 6 this year, within 2 months, the Douyin platform will conduct a live broadcast of "Beautiful Nanjing · Huining Life" every day. The latest products and "package vouchers" and "vouchers" have appeared, as well as offline activities such as "Business District Market", "theme Shopping Festival", "Micro -leave Experience Officer" providing citizens with more interesting consumer experiences. Nanjing Huizhi Mutual Entertainment Network Technology Co., Ltd. is one of the organizers of the "Beautiful Nanjing · Huining Life" live consumer festival. It provides digital operational services throughout the process. Through the organic combination of cultural tourism and technology, it actively responds to the diversified consumption in the new tourism era. need.

"Culture+Digital",

New engine of incarnation Cultural Tourism Consumption

"Yuyue Qinhuaiyuan Dragon Dance Jinling City" Dragon Boat Festival event, China · Wuxi Taihu Lingtou International Cherry Blossom Festival, "National Chao Hanfeng • Ye Pengcheng" Moonlight Cultural Tourism Brand Communication, 2021 Guofeng Ceremony, China Dinosaur Park Resort Yuan Universe Video Communication, "It's good to travel in Suzhou", "Maple Ling" in the Suzhou High -tech Zone, the theme of the Dutch Flowers and Sea "Fall in Love with the Haihai" theme night tour, thin West Lake night tour × ancient style market, "come to Zhenjiang Jinshan Pin Green Water and Qingshan "Changyou Cultural Tourism Brand spread ... This time, the above 10 projects were selected as" Cultural Tourism Consumption Communication Hot Incident ".

Following the wave of digitalization, the China Dinosaur Park actively deployed the new cosmic track. The selected project "China Dinosaur Park Resort Yuan Cosmic Video" uses VR and AR technology to imagine that if the dinosaurs are resurrected in this era, people and dinosaurs are harmonious in harmony with dinosaurs. The scene of joy and coexistence, as the "indigenous people" in the Yuan universe, the "digital man" popularity was at the time, becoming a new star of the development of cultural tourism. In April of this year, the digital person "Fengling" of Suzhou High -tech Zone appeared as a recommendation officer of the number of cultural and sports travelers in Suzhou High -tech Zone, creating an immersive scene at the 2022 Suzhou Shushan Pear Flower Festival. "Feng Ling will participate in a variety of cultural and sports scenes such as e -commerce live broadcast, advertising marketing, brand endorsement, IP authorized peripheral derivatives," said Zhou Xiaoming, director of the Cultural and Sports and Tourism Bureau of Suzhou High -tech Zone. "I hope to pass this The image of the light people's love for a year makes the traditional Jiangnan culture integrate into modern life. "

Slimming West Lake Night Tour × Ancient Wind Market In the form of "online+offline", the element of "night tour+market" invites Internet celebrities V, master bloggers to come to the scene to carry out live broadcast and dressing experience , Ancient Wind Flash, Hanfu Patrol and other activities, allowing Yangzhou to inherit the thousands of years of humanities into the vision of modern people again. 2021 Changzhou Guofeng Ceremony, in the national style landmark, Jiangsu Changzhou · Oriental Salt Lake City to build a thousand -year -old annual national style event that has traveled through thousands of years, dreaming back to the East, the national style IP exhibition, the redness of the celebrities, and the immersive plot experience in depth integration of interesting fun. The spread of trend, bringing a refreshing experience to the national style enthusiasts, and bringing more marketing directions to domestic brand brands.

(Xinhua Daily · Jiaojiao Point reporter Wu Yuyang/Wen Jiangchao/Photo

Correspondent Ba Tiantian)

Review: Pan Ruikai

Editor in charge: Duan Shijing

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