Fourth Game Expo ｜ Wei Xiaoan: Three major changes in cultural tourism consumption are undergoing three major changes

In the context of the normalization of epidemic prevention and control, what changes have taken place in China's cultural tourism consumption? Where is the future development path? On the 24th, at the Fourth Grand Canal City Cultural Tourism Consumer Forum, Wei Xiaoan, chief expert of the World Tourism City Federation, President of Leisure and Resort Branch of the China Tourism Association, and Deputy Director of the National Leisure Standardization Technology Committee, said in a keynote speech that China ’ Three major changes in cultural tourism consumption are.

"For the Chinese economy, the role of consumption is becoming more and more prominent, and tourism consumption has become a highlight." Wei Xiaoan said, "research tourism, self -driving tour, family vacation and other tourism categories grow on a large scale." However, the new crown epidemic is on the world. The tourism industry has caused a huge impact, and China is no exception. Wei Xiaoan cited a set of data: In 2019 before the outbreak, the national tourism consumption reached 6.3 trillion yuan, and in 2021, the number was only 3 trillion yuan, which can be said to be "cut".

Tourism is called "poetry and far away" and is an integral part of a better life. However, in the context of the normalization of the epidemic prevention and control, the tourism industry is facing huge uncertainty. Wei Xiaoan is a "old tour" who has worked for more than 40 years. He uses "the epidemic to stop, the epidemic will get from me, and the epidemic changes to me." In the short -distance change of the city, enter the change of 'inner roll' (meaning to refer to domestic tourism) to describe the choice of people's travel, and it has become a new tourism characteristics.

Wei Xiaoan said that this has caused the Chinese people's cultural tourism consumption in three aspects. First of all, there is a "city leisure" momentum, especially in the process of urban organic renewal, the leisure sector becomes hot, and consumption is concentrated in these casual projects and blocks. At the beginning of this year, the Ministry of Culture and Travel and Reform Commission announced the first batch of 54 tourism and leisure districts. , Expand the supply of surrounding tourism and local leisure products to meet people's needs for a better life.

Secondly, the "rural micro -tourism" pattern appears. Among them, the popularity of hostels and camps is represented. For example, Wei Xiaoan said that before the epidemic, the nation's homestay fell to 180,000, but rebounded to 200,000 in 2020 and had 2 million rooms. You must know that after 40 years of development in the Chinese hotel industry, it only reached 1.6 million rooms. The foreseeable future, the size of the homestay is greater than the hotel will be a new normal; and the camping camps have skyrocketed. The reporter reviewed multiple research reports and found that research institutions predicted that the market size of the camping market in 2022 will reach 50 billion yuan. Between the yuan and 75 billion yuan, it is expected to increase by more than 50%over last year.

Once again, the phenomenon of "high -end consumption return". Wei Xiaoan said that before the epidemic occurred, China went abroad to travel abroad for 120 million people each year, and the market size was about 300 billion U.S. dollars. Quality tourism needs stay in the country and bring the mid -to -high -end market for leisure vacations.

Opportunities and challenges coexist, but Chinese tourism will not change in the direction of the pursuit of high -quality development in response to changes. Consumption of cultural tourism consumption must be transformed. It also needs to be emphasized. Consumption injects new vitality. "The Chinese are more pursuing the quality of life, which is an empowerment of life; the school's burden reduction, the increase of student outdoor activities, this is education empowerment; the country strives to create a good consumer environment and build a friendly community, this is environmental empowerment." Wei Xiaoan In addition to the above angles, it is said that the "time empowerment". Chinese people who are in the workplace have paid vacation on weekends and small holidays. The annual holidays are about 120 days. Slows the golden weekly wave -style rowing consumption and forms the trend and model of independent consumption and self -service tourism, so people's quality of life and cultural tourism consumption can be improved.

Cultural and plastic travel, traveling in Changwen, cultural empowerment is the most powerful empowerment of the tourism industry. People are aware of the unique charm of traditional culture, but for the cultural travel industry, traditional cultural resources need to complete modern transformation. Wei Xiaoan proposed a concept that traditional culture conducts modern interpretation. Traditional resources are made into modern products. Traditional products are integrated into the modern market, making today's boutiques a cultural relics of tomorrow, and inheritance of the day after tomorrow.

In his opinion, tourism is a happy industry. It has a very important value that is beyond mediocre daily life, intense work, and so -called "success", so that the soul can be satisfied. Speaking of 10,000, only four words of travel consumption, that is, "fun, play well."

(Xinhua Daily · Jiaojiao Point Reporter Wang Huiyang Yang Min servant /Figure Conferring: Visual Jiangsu)

Review: Pan Ruikai

Editor in charge: Duan Shijing

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