Wuhan's first osmanthus festival frequently on the hot list Central media has repeatedly focused on citizens' in -depth participation

On September 10, 2022, the first Wuhan Guihua Festival hosted by Wuhan Garden and Forestry Bureau and hosted by Tianhan Media in Wuhan Radio and Television was grandly opened. In the 10 days of the opening, with the development of series of theme activities such as "Award" and "Liao Gui", the "Osmanthus Festival" attracted the focus of central media and provincial and cities, with a total number of clicks exceeding 10 million. At the same time, it has also become the focus of citizens' tea after dinner. The popularity of social platforms such as Weibo is as high as 500W+. The "osmanthus" food and drinks created with commercial brands have also become the most popular menu this fall. The word "osmanthus" is ranked among the search keywords with high popularity and traffic in Wuhan this fall.

I. Hot search topics Discuss online netizens: The arrangement of laurels!

The Osmanthus Festival officially opened on the Mid -Autumn Festival, and various topics related to the Osmanthus Festival were launched on the same day. #How to spend a real incense Mid -Autumn Festival#,#武#,##,#Wuhan's first wave of osmanthus floral fragrance#, etc. The top of the hot search list, the topic of the topic is as high as 500W+, netizens have said: collecting the map of cinnamon! Favorite osmanthus fragrance!

Second, the theme promotional video of the osmanthus festival debuted on the netizen: Zhenxiang!

On September 10, the first promotional film "Huayang Wuhan Zhengui Life" was launched on the first osmanthus festival, and the promotional film showed a harmonious picture of Wuhan and osmanthus, and the city and nature. After the launch of Wuhan Radio, Film and Television and Wuhan Greening and Rong Media, major media at the provincial and municipal levels have reposted. Netizens shouted directly: This promotional video is really fragrant! Looking forward to going to the osmanthus appointment, Wuhan is getting better and better!

Third, media communication allows the continuous fermentation of the osmanthus festival to remain high

Since the opening of the Osmanthus Festival on September 10, central media such as Xinhuanet, Xinhuanet Hubei Channel, and Zhongxin.com collectively focused on Wuhan's first Osmanthus Festival. It also allows the atmosphere of the Osmanthus Festival to continue fermenting, attracting more citizens to participate.

Chinanews.com released the first "Opening Mid -Autumn Festival in Wuhan Osmanthus Festival"

Xinhuanet and Xinhua Hubei Channel Focus on Wuhan Osmanthus Festival

"The first Mid -Autumn Festival in Wuhan osmanthus festival, the launch of 18 ornamental points"

In addition to reports from Xinhuanet, Xinhuanet Hubei Channel, China News Network and other central media, mainstream media in the provinces and cities in our provinces and cities such as Hubei Daily, Yangtze River Daily, Changjiang Cloud, Hubei News, Wuhan News, Chutian Metropolis Daily In terms of extremely eye news, the official micro -micro officials of the Provincial Department of Culture Travel, Wuhan Traffic Police Officer Wei/Wuhan Cultural and Tourism Bureau Official Wewei, also published continuous follow -up reports, a total of more than 60 articles.

Fifth, join hands with the business to build a festive atmosphere, osmanthus fragrant, incense

Online hotspots are frequent, and offline attracts the eager attention of merchants and citizens. In order to advocate the concept of the holidays, the first Osmanthus Festival of Wuhan City will break through at the execution and publicity of the event, and links the commercial stores with osmanthus seasonal products in our city to build a festive atmosphere. For example, linked to non -anxious coffee, crane Ji Fengya tea, second -factor soda, and three towns Minsheng Sweet Pavilion, etc., conduct an atmosphere of the osmanthus festival at the city of more than 20 commercial image stores in these brands, and at the same time launch online and offline benefit people activities. "Osmanthus Festival" area. During the entire Osmanthus Festival, citizens can buy seasonal osmanthus products everywhere on the streets, and they can really immerse themselves in the sweet atmosphere brought by the Osmanthus Festival.

(Don’t worry about coffee coffee Northwest Lake Square atmosphere layout)

(He Ji Fengya Tea One Fang Store)

(Hankou Second Factory store atmosphere layout)

(The theme layout of the osmanthus festival of Minsheng Sweet Food Pavilion)

In order to create an atmosphere of the holidays, the first Osmanthus Festival of Wuhan also launched an online topic event, which opened the "Zhengui Life" area on the traffic media Xiaodong Book.

Since the opening of the first Osmanthus Festival in Wuhan, nearly 20 online and offline activities have been launched to facilitate citizens to participate at any time. Among them, the Mid -Autumn Festival Lighting Ceremony of the Osmanthus Festival, Live Broadcasting of Guizhou, Cosmetic Blossoms under Osmanthus Tree, Speaking Guojin Community, etc. They have been launched in various parks in Wuhan.

(Wuhan Osmanthus Festival Mid -Autumn Festival Lighting Ceremony)

(Citizen wearing a Hanfu check -in lighting ceremony)

(Liberation Park to carry out "osmanthus festival painting osmanthus" painting exhibition)

(Popularized expert Dong Likun explained "The Prevention and Control of the Specker's Pests and Pests" in the Baibu Pavilion community)

(Senior gardener Fu Mingjun explained "The Daily Maintenance of Osmanthus" in the Bagou Community)

It is understood that the first Osmanthus Festival event of Wuhan will last until October 20. In the next time, the Osmanthus Festival will continue to carry out more colorful cultural activities: During the National Day, "Zhengui Life" will be held in Liberation Park. The market brings a new and new experience of interactive tide play to citizens who like osmanthus; walk into the community with the well -known garden science experts, carry out a series of "Gui language" activities, and release popular science popularization videos such as "Nourish Gui Nourishment"; Late with the provincial flower art master Sun Yanxia to liberate the park, carry out a small classroom of osmanthus flower arrangement; work with the citizens who participated in enthusiastic participation to carry out osmanthus adoption activities in Northwest Lake Square, and cooperate with the China Green Foundation "Zhongsen Homeland" to open an online donation channel. Let more people participate in osmanthus adoption activities. On the one hand, the first Huanhua Festival in Wuhan City is to further brighten the flower viewing brand of Wuhan's "Qiupin Gui", helping to create a new business card of Wuhan "Wetland Flower City"; While improving the quality of the cultural life of citizens, it also enhances the people's sense of gain, happiness and security in life, and jointly create a beautiful environment and a happy life.

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