Why does the Chinese electric blanket in a single month reach a million Chinese heater? Why is it in Europe?
Author:Hubei Daily Time:2022.09.25
For Europe, the upcoming winter may not be too good. How can we pass the winter in the case of limited natural gas supply and soaring prices? More and more Europeans seek answers from Chinese manufacturing.

The picture shows the staff of a company in Cixi, Zhejiang in Zhejiang.
Recently, the Rainbow Group quietly became popular due to the concept of "electric blanket". Not only is this old -fashioned small home appliance company ushered in production and sales. my country's air -conditioning, electric water heater, electric heater and other categories of exports to Europe also show a trend of rebellion.
Data from the General Administration of Customs show that in July this year alone, the EU's 27 countries imported Chinese electric blankets as high as 1.29 million, an increase of nearly 150%month -on -month. The heater of the EU has been extended for about a month. Many importers additional heater orders have brought a round of "replenishment". Why is China's heating equipment pretty European? What are the reasons for us? The reporter interviewed the production and sales of many heater in Cixi and Yiwu in Zhejiang.
European consumers under the energy crisis are prepared for the cold winter, driving the export of Chinese heating "artifacts" such as electric heater, warm baby, electric blanket, etc.
Cixi City, Zhejiang Province is one of the heater production bases in my country, with exports to 30 % of the country. Different from the peak season of the production of electric heater around mid -September, related companies have been busy making orders this year to cope with the "make -up waves" of customers such as Europe and other places.
On the afternoon of September 22, when the reporter called, Xu Songlie, the general manager of Cixi Fuyun Electric Co., Ltd., was busy making a new round of electric heater orders. Founded in 2011, Fuyun Electric, the main business is small electric heater, mainly based on European and American customers. At present, in Cixi similar products, it ranks first on European exports.
"After more than 10 years of development, we have formed competitiveness in the segmentation of electric heater, and the European market accounts for 70%to 80%." Xu Songlie introduced that the export heater was about 160 million yuan last year. 200 million yuan, of which customers added more than 20 million yuan.
Affected by the international environment, European customers' demand for electric heater has increased significantly. Fulun Electric's turnover has increased by nearly 20%over the same period last year to 130 million yuan. Xu Songlie introduced that this year's re -order situation is particularly obvious, with an increase of more than 100,000 units, and customers are mainly concentrated in European countries. At the peak of the factory, there were more than 400 people, and more than 350 workers currently invest in products.
What are the advantages of Chinese electric heater in the competitive international market? According to Xu Songlie, electric heater products have its particularity, and need to ensure the safety and stability of plastics such as plastic and other accessories to avoid fires and other conditions. Therefore, it is widely welcomed by European customers.
According to Cen Na, the chief of the Cixi Customs Inspection of Ningbo Customs, from January to August this year, the export of Cixi heater was 3.35 billion yuan, an increase of 26.3%year -on -year, of which 1.53 billion yuan was exported, a year -on -year increase of 55.2%, compared with the same period of the same period of previous years Compared to the sales season of the EU heater, it is expected to be extended for about one month.
The heating "artifact", which is popular in European consumers, is not just an electric heater. In the "World Supermarket" Yiwu small commodity city, merchants who run heating products such as hot water bottle also felt the unusual order this year.
"This year's orders in Europe are particularly hot. From time to time, there are orders in March and the transaction rate is very high. In terms of quantity, the largest orders in the previous year are about 900,000 pieces. 2 million pieces. "Luo Lanxian, a merchant who has been in the hot water bottle business in the small commercial city of Yiwu, told reporters that the order of customers had been issued by the end of July, but now as the weather is cold, customers in Europe and other places have added another batch of orders. Calculated this year's product sales have doubled year -on -year. In the Y without merchants operating similar products, the order volume has basically increased significantly.
"In order to be able to get heating products as soon as possible and put the market as soon as possible, customers will choose a faster timeliness of the" new European "trains." Luo Lanxian said that under the patient conditions, the number of transportation methods is large, fast, procedures for procedures, procedures, and procedures. Convenient, very popular with European customers. It is understood that Yiwu actively coordinated the railway to increase the capacity of transportation power to ensure that the "Yixin Europe" China -EU trains and the sea railway transportation channels are unobstructed to prepare for more business volume. As of September 7, Yixin European trains have opened a total of 4,500 columns, and the shipping volume exceeded 368,000 standard boxes.
Not only that, the energy storage equipment is also "brought fire" by accident. "For families using air conditioners, refrigerators, and various lighting, the battery life of energy storage power is not a problem for a month." Lao Pei, who operates new energy power generation and energy storage equipment in the second district of Yiwu International Trade City, told reporters that European customers Recently, it has increased. Recently, it has just reached a preliminary intention of nearly one million yuan with a merchant from Italy. ","
According to data from the China Household Appliances Association, in the context of 2022 most of the exports of domestic appliances to Europe, air conditioners, electric water heaters, electric heater, electric blankets, hair dryers and other categories increased against the trend. The amount was US $ 1.99 billion, $ 130 million, $ 490 million, US $ 33.4 million, and US $ 160 million, of which the electric blanket reached 97%.
In Xu Songlie's view, the reason why Chinese electric heating products such as electric heater and electric blankets are popular with European customers, on the one hand because of the special situation this year, the European energy crisis makes the price of natural gas high. For the upcoming winter, ordinary consumers cannot be allowed Do not prepare in advance; on the other hand, because European inflation is severe, consumers' overall purchasing power has declined, and Chinese heating products are more cost -effective and are guaranteed in terms of safety and durability.
From electric blankets to bicycles, Made in China has become a "stabilizer" in the global supply chain
Throughout the international market in recent years, whenever the "core" and "less cabinet" occurred, Made in China can always come forward and take on the heavy chain.
In 2020, the overseas new crown epidemic continued to spread, and the people who wasolation in home isolation in Europe and the United States strongly drove the refrigerator to "explode", and the timing of Chinese companies accelerated the refrigerator "going to the sea". According to customs data, the cumulative refrigerator exported in 2020 was 69.54 million units, an increase of 35.6%year -on -year. Among them, in December, the export refrigerator was 6.48 million units, a year -on -year increase of 58.7%.
In 2021, as consumers paid more and more attention to safety and health, the international market demand for bicycles rose sharply. The exports of Chinese bicycles and components ushered in a significant growth and showed a high -end trend. Data show that in 2021, the exports of bicycles were 69.232 million, a year -on -year increase of 14.8%; the export value was US $ 5107 billion, an increase of 40.2%year -on -year. Among them, the "race bicycles" and "mountain bicycles" representing high -end sports and high value -added have increased significantly.
In addition to refrigerators, bicycles and other products, China's performance is also very eye -catching in high -tech products. According to the Ministry of Commerce, in the first half of this year, high -tech and high value -added products exported rapidly, and the exports of solar batteries, lithium batteries, and integrated circuits increased by 95.4%, 75.3%, and 16.4%, respectively.
The complete industrial system is our confidence. According to the national economic statistics, there are 31 large categories, 179 medium and 609 small categories in my country's manufacturing industry. Today, China has complete industrial categories and strong supporting capabilities. More than 220 major industrial products have leading the world all year round.
In the past ten years, the added value of my country's manufacturing industry has increased from 16.98 trillion yuan in 2012 to 31.4 trillion yuan in 2021, accounting for a global proportion from 22.5%to nearly 30%, and continued to maintain its status in the world's largest manufacturing power.
The security and stability of the industrial chain supply chain is the basis for building a new development pattern. It cannot be "dropped chain" at a critical moment. This is an important feature that the economy must have. It is worth mentioning that, thanks to the major results of the prevention and control of the epidemic and economic and social development, China's industrial chain supply chain supply chain is safe and stable, and the toughness has been further improved.
It is understood that through the joint efforts of various departments and related parties and related parties, my country's manufacturing industry chain has maintained a safe and stable operation. In the first half of the year, the value -added of manufacturing increased by 2.8%year -on -year, of which the added value of high -tech manufacturing industry increased by 9.6%year -on -year. The toughness of the chain supply chain is further improved.
European energy crisis warnings must improve energy supply anti -risk capabilities
Winter is approaching, and Europe is facing a new round of energy crisis.
Russia's Natural Gas Industry Co., Ltd. said on September 2 that "Beixi-1" will completely stop the gas transmission due to the failure of multiple equipment failure until the failure is eliminated. Russia's Deputy Prime Minister Alexander Novak said that the "Beixi-1" stopped gas transmission was completely caused by sanctions from Western national camps including the EU. Russian President Putin said on September 16 that if the European Union wants to obtain more natural gas, it should terminate sanctions and allow the "Beixi-2" natural gas pipeline.
In the past year, the global energy market has intensified, and two rounds of energy crisis broke out, and Europe is in "stormy eyes." The first round of energy crisis that broke out in the winter of 2021, mainly due to imbalances of energy supply and demand. In late February 2022, the Ukrainian crisis broke out with the United States and the West imposed a comprehensive sanctions on Russia to detonate the second round of global energy crisis.
"Last year, more than 50%of the natural gas supply from Europe came from Russia. After the reduction of supply during this time, this proportion has now dropped to 10%. Under the large gap, Europe now must first solve the problem of winter." Chinese social sciences. "Chinese social sciences." Chinese social sciences. Wang Yongzhong, director and researcher of the International Commodity Research Office of the Institute of World Economic and Politics of the Academy of Economics and Political Science, believes that Europe wants a large amount of liquefied natural gas from the United States, Australia, Qatar, Algeria and other countries to replace Russian pipeline gas, which is difficult to achieve in the short term.
Wang Yongzhong further explained that it is different from the globalization of the oil market. The natural gas market has obvious regional characteristics, and its transportation and delivery of infrastructure such as pipelines and receiving stations have been severely restricted. Europe has a high degree of rigid dependence on Russian pipeline natural gas. In 2021, Europe imported pipeline gas from Russia 167 billion cubic meters, accounting for 90%of Russia's natural gas imports, and imported liquefied natural gas was 17.4 billion cubic meters, accounting for 10%of the import volume. "The impact of the" Beixi-1 "is very deadly."
"Heating and power generation are the two main uses of European natural gas." Wang Yongzhong said that in order to cope with the crisis of sharp decrease in natural gas supply, Europe can only adopt some restartment of some coal power, delay exit nuclear power, use firewood and other biomass fuels, and reduce production and life. Energy consumption and other methods. "It is not difficult to understand why my country's electric blankets, heater, etc. are selling in Europe." Wang Yongzhong said that Russia is rich in energy reserves, European energy endowments are scarce, Europe is the most important energy export market in Russia, and Russia is the most important source of energy imports in Europe. In addition, Europe is more aggressive in energy issues. For example, in the past, coal power, shutting down nuclear power, blindly relying on natural gas power generation, strong investment can renewable energy, and also made its ability to resist risks insufficient.
Data show that Russia has the world's largest natural gas reserves and is the world's second largest natural gas production country and the largest natural gas exporter. European fossil energy consumption accounts for about 60%of the total energy consumption, and most of them rely on imports.
At the same time, the Russian national economy also relies heavily on the energy industry. In 2021, oil and natural gas revenue accounted for 45%of the Russian federal budget, and 76%of the country's natural gas, 53%of oil and 35%of coal exports flowed to Europe.
In recent years, the sanctions between the United States and the West have mainly adopted measures such as prohibition or reduction of imports, prohibited equipment and technology exports, restricting or prohibiting financial services, withdrawal or prohibiting new investment, sanctions ports and shipping companies, etc. Essence Therefore, on the one hand, there are a large number of excess energy supply in Russia, and on the other hand, there is a serious shortage of energy supply in European countries, and then the rapid rise in international energy benchmark prices and the great discounts of Russian energy prices have occurred.
Keep the bottom line of energy safety, focus on high -quality development
"In order to avoid repeating the mistakes, Europe has introduced a series of policies, trying to get rid of the dilemma facing energy supply." Luo Zuo County, director of the research room of the Sinopec Economic and Technological Research Institute, noticed that Europe has recently increased from global gas collection. In order to reduce the energy dependence on Russia, in May 2022, the European Commission issued the "Energy Independence Plan: Provide a affordable, safe and sustainable energy for Europe". "Although this document is named by independent plans, it actually takes rid of Russia's gas and enhanced the diversified supply capacity of natural gas as one of the recent key tasks."
According to the plan, the EU will continue to broaden the source of import gas and increase the ability of natural gas reserves. In the 2 months after the document was promulgated, the European Union and Egypt, Israel, Norway, Azerbaijan and other countries signed a memorandum of natural gas imports. It is estimated that by 2027, the natural gas import capacity of the natural gas corridor in the southern Europe will double, and it will convey tens of billions of cubic meters to Europe each year. natural gas.
If the energy structure upgrade is "icing on the cake", the stable energy supply is "sending charcoal in the snow". From the perspective of Luozo County, when the policy goal of "sending charcoal in the snow" and "icing on the cake" contradicts, the former should become the first choice because this involves basic survival issues.
The above round of energy crisis is an example. In 2021, due to extreme weather, European new energy, especially wind power supply, declined significantly, and the demand for gas electrical increases greatly, resulting in the natural gas of the gas storage library in advance. In order to make up for the lack of gas storage capacity, European countries increased their purchases of natural gas in the summer, and there was a phenomenon of "low season", which finally triggered the energy crisis and affected the world.
Looking at our country, "rich coal, poverty oil and less gas" are the basic features of our energy endowment. Among them, oil, natural gas, and coal dependence on the outside world is about 73%, 43%, and 10%, respectively. At present, international fossil energy prices are high, increasing China's energy import cost.
To cope with the current complex external energy environment, Wang Yongzhong believes that it is necessary to attach great importance to the safety of energy supply, give full play to the guarantee function of coal, increase the production of high -quality coal, reduce the dependence of external energy, and continue to encourage Chinese enterprises to invest in overseas oil and gas assets overseas oil and gas assets ; Maintain the stable scale of China and Russia's energy trade, and pay attention to potential investment opportunities for Russian oil and gas assets.
Today, the world is in a large change in a century. The international order is experiencing a new round of changes and adjustments. The unstable and uncertainty faced by the global economy is more prominent. The task of power is even more urgent. Whenever we are concentrating on our own, it is the key to our adaptation bureau, a new machine, and a new bureau.
The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.
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