370 million people "travel tour"!The Fourth Grand Canal Cultural Tourism Expo closed today!

Author:Watch Suzhou Time:2022.09.25

[See Suzhou Special Article/Qian Guo]

At the end of September, Jiangnan was flowing poetic, and "transportation" was full. Today (September 25), the four -day Fourth Grand Canal Cultural Tourism Expo (referred to as the "Yunchang Fair") ended in Suzhou.

Watching Suzhou reporters learned from the results of the 4th Games Expo results that the six major theme exhibitions of the current Games Exhibition attracted a total of 72 cities and more than 20 countries in China, with more than 4,000 units participating in the exhibition and participating in the conference. Essence According to incomplete statistics, a total of nearly 100,000 people walked into the site of the Faculty Fair. The online audience exceeded 370 million people, and the intention of the intention of the online transportation expo reached 146 million yuan ...

The canal can flow for thousands of years. In this cultural event, we see that the Millennium Canal is not only a kind of production and lifestyle, but also the endless Chinese national spirit. It is moistened with the beautiful soul of Suzhou people and injected new kinetic energy into Suzhou's high -quality development.

370 million people "Yunyou" canal

The current expo is safe, wonderful, and complete

Four days ago, on the tiger hill Xiaowang Square of Tashuo, the Suzhou National Orchestra brought the "Grand Canal" national symphony concert. In the endless music, the Fourth Grand Canal Cultural Tourism Expo opened in Suzhou.

The Faculty Fair was held in Suzhou from September 22nd to 25th. Based on the Grand Canal, it highlights the theme of "Integration Innovation and Sharing". 13 activities of interactive linkage 5 major sectors.

At the same time, the six major exhibitions including the Canal Urban Cultural Tourism Exhibition, the "Silk Road and the Canal" International Exhibition, the Canal characteristic tourism product exhibition, the canal non -heritage exhibition, the canal digital cultural tourism industry exhibition, the canal food and culture exhibition Welcome to the guests, dedicated a feast for the audience.

More than 60 foreign guests from the embassies and consulates in China, Europe, and Oceania, cultural tourism institutions, and cultural tourism enterprises participated in the Yunbo and "Shuiyun Jiangsu" international friend canal. Their common evaluation was "amazing" Essence

He Lin from the Dutch Council also used the "great" evaluation of the Yunbo. He believed that the Fair had established a platform for the exchange of Chinese and foreign cultural tourism exchanges. At present, the courage and fine arrangements of organizing large -scale activities on schedule.

According to the organizer, the six major theme exhibitions have attracted a total of 72 cities and more than 20 countries in China, with a total of more than 4,000 units participating in the conference. According to incomplete statistics, a total of nearly 100,000 people walked into the six major theme exhibitions and related activities of the Yunchang Expo. The online audience exceeded 370 million people, achieving a safe, wonderful and successful goal.

With the exhibition as the media, the "circle of friends" in the canal world expands

Since the four sessions, the Yunbo Fair has become a global publicity canal culture, telling the story of the canal, and the important platform for promoting the canal city exchanges and cooperation.

How to achieve "beauty and the United States" in "beauty and beauty"? One of the popular punch locations of this Faculty Expo, the China -Europe Oil Painting Art Exchange Exhibition has made a demonstration of "Tao Li Self -Self -Compassion". Nearly a hundred Chinese and European oil paintings are true, and the famous Chinese and European artists are exhibited in Suzhou for the first time.

When the quiet western manor, the change of "water rhyme" shows the collision and integration of different civilizations. Nearly 80 oil painters in Jiangsu and Europe met here, representing the intersection of the Silk Road and the canal cross -regional, spatial and space in culture and art, and is an important international cultural exchange.

Tiage, director of China Tourism Business, the Portuguese Tourism Administration, believes that the remarkability of the Fair is to build a small world of cultural tourism. He said: "The Yunchao can experience different products, understand different people, and feel different cultures in the world, so that we can understand each other."

From the perspective of this year, the Canal Urban Cultural Tourism Exhibition attracted a total of 36 cities in 8 provinces (cities) along the Grand Canal, as well as Shanghai and our province's counterpart support provinces. Compared with previous years, exhibitors have further increased, accounting for 65%.

The "Silk Road and Canal" international exhibition attracted 105 companies in Central and Eastern Europe and South Korea, Germany, the Netherlands, Italy, Thailand and other countries to participate in the conference. Representatives of the ambassadors in China attended the opening ceremony, canal and other related activities.

Create "never ending the Expo"

Online Faculty Expo intention transaction value reached 146 million

In order to promote the digital construction of the progress of the progress, break the time and space restrictions, and create a "unobarded transportation expo". This year's transportation expo rely on online heading enterprises to innovate and build the Digital Exhibition Platform- "Online Transport Exhibition "Yes", the audience can "travel" expo without leaving the house to enjoy the charm and taste of the canal culture in the canal.

In addition, the online transportation expo has specially created a one -stop exchange trading platform to provide more exhibitors and buyers with a comprehensive and thoughtful and fast convention exhibition guide and sales trading services. According to incomplete statistics, the online transportation expo provides online consultation, exchanges, appointments, transactions and other services for more than 2,200 exhibitors and more than 500 buyers. Intent transactions reached 146 million yuan.

Since the development of the Fair, the "anchors" from major media have exhibited their own ability, all -round promotion, a total of 3 major live broadcast themes, 12 live broadcasts, a total of 30 hours of cultural tourism live feast, official live broadcast room The online viewing volume exceeds one million, promoting online transactions exceeding 50 million yuan, and a closed loop from content to consumption, providing new display interactive channels for exhibitors and cities. Technology inserts "smart wings"

Let citizens immerse in the "Digital Canal"

One -stop punch -in 36 canal cities, 5 minutes a mirror through 17 cities ...

During the Yunchang Expo, the 5G Grand Canal immersive experience museum made by Phoenix Publishing Media Group, Modern Express+ planning and production made a stunning appearance and became one of the popular punching points in the audience. The style experience hall, such as immersive, feels very real "" I feel the "one -pulse connection 'between the canal city" ... "

Entering the museum, a "Thousand Miles Canal Scrolls" is displayed in front of the eyes. The experience hall combines naked eye 3D, 5G technology, panoramic VR, 100 billion -dollar pixels and other technological methods. The screen is drawn and the Grand Canal is traveling.

What kind of sparks will there be when the 2500 -year -old world heritage meets modern technology? The reporter learned that the current Faculty Fair highlights the elements of scientific and technological empowerment, and uses digital technologies such as artificial intelligence, hybrid reality, virtual imaging, and interactive sensing to focus on creating new scenes of cultural tourism and the ultimate immersion experience.

At the characteristic tourism product exhibition, breaking the barriers to imagination and reality, the "MR interaction system" opened the universe of the virtual and real -life elevation, and the 40,000 NEC high brightness projection equipment performed 3D drawing on the spot to help immersive cultural tourism night tour product innovation.

At the Digital Cultural Tourism Industry Exhibition, the use of holographic dazzling screen technology, the digital virtual human "Maple" incarnation of the Digital Cultural Tourism Industry Exhibition is recommended. It is understood that "Maple Ling" is a major attempt to explore the new model of the "Yuan Universe" cultural tourism industry in the high-tech zone. It has matured in the cultural tourist scene. Cultural Tourism Consumption Consumption Hot Incident ".

Create a new picture of diversified life

The "firework gas" of the canal culture is plump to the ground

Following the display of new products, new formats, new scenes, and new models of cultural tourism is one of the highlights of this Faculty Expo. You can see the diverse life scenes popular with contemporary people who are popular with contemporary people at the scene. At the site of the Faculty Expo.

It is reported that this year's Faculty Faculty has created the Canal Coffee Festival exhibition area. With the theme of the popular coffee, coffee brands and related enterprises along the canal coffee brand and related companies are invited to participate in the exhibition. , Art Performance and other activities, becoming young people's punch -in.

The door of the "treasure stall" Kunfa coffee is always endless. The reporter learned that the owner is two big boys from Kunqu opera. Xunmeng's three special coffee, expressing the emotional fluctuations of people in the play with taste.

The coffee shop owner said: "Promoting Kunqu opera is what we have always wanted to do. Using the combination of coffee culture that young people love with the current young people, it is easier to help everyone understand the profound connotation of Kunqu opera."

Although this year's Fair comes to an end, the good "Yun" will never end. The story of the "Poems and Far" in the Grand Canal will continue. Jiangsu's beautiful scenery, beautiful taste, beautiful humanistic, and beautiful life, waiting for you to discover. Shuiyun Jiangsu, you will be more beautiful with you.

The Grand Canal Cultural Tourism Expo, see you next year!

*The pictures of this article are from the official Yunbo official

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