[Report praise] Liu Siyi, member of the Standing Committee of the CPPCC of Puyang County CPPCC "Puyang Fruit and Vegetable" Touch Network ", won the third prize in the province

On September 21, the Provincial Political Consultative Conference issued a commendation decision on the award -winning unit and works on the theme of the "Shaanxi" theme essay. Standing Committee Member of the CPPCC of Puyang County, Liu Siyi, general manager of Shaanxi Younong Investment Development Co., Ltd., won the third prize of the province. It is now published for everyone to learn and communicate.

Puyang Fruit and Vegetable "Touch Network"

Liu Siyi

When it comes to the "touch" of agricultural fruits and vegetables, I remembered it carefully. I didn't know it. It was almost 6 years in this industry. The sourness is bitter and bitter in the middle. With the development of the county, we witnessed its from scratch. From the earliest traditional channel sales to the current rich online marketing methods and omni -channel sales methods, through the efforts of the county from top to bottom, let us Liyang County Fresh and vegetable fresh agricultural products have been familiar and recognized, which is really a great thing that benefits from many parties.

I remember in 2015, I just came to Puyang from Sichuan. In this land, I first exposed to "Internet+Agriculture". We who were foggy did not know how to start. It is the courage to try and error. Only when we constantly study, try, correct, and try again can we have the possibility of opening. Fortunately, Puyang County is located in Guanzhong cabbage heart, and has always been the main distribution center in Northwest Vegetables. This innate advantage has a good guarantee for our development of agricultural network sales in terms of supply.

In 2017, we inadvertently ate a tomato. The kind of burst of juice, the sweet taste of the glutinous glutinous sweetness has not been eaten on the market for a long time. This is the beginning of the main item. It is our first test of the water, so it has opened the road to sales of our agricultural e -commerce. At the beginning, through the online sales method of the circle of friends, the sales volume was only more than 10,000 pounds, and the new users reached more than 3,000 people. Although the orders were not enough, the feedback was particularly good. It just verified that our sales model is correct. The products selected are also correct. At this moment, we have a higher enthusiastic investment and start to make this fruit and vegetable -Puyang Tomato.

Beginning in 2018, through learning visits, we gradually broaden the network platform. Not only through the circle of friends around us, but also through the large -scale platforms such as Taobao and JD.com, we have begun to be a product that can be used as fruits and can be used as vegetables. Give new brands and products added, upgraded packaging and quality requirements, and started sales on the entire network; that year, the overall order turned over a few times, sales of more than 100,000 pieces, cumulative sales have reached more than 600,000 kilograms of more than 600,000 kilograms. Users cover Shaanxi, Beijing, Sichuan, Guangdong, Shanghai and other places.

There are also many difficulties in the middle. For example, making fruit and vegetable e -commerce is actually a difficult thing to do. It requires rooting to the base, to communicate with farmers, from the fields to customers. For the process, many things in the middle need to communicate and cooperate; and the expansion of the sales channels needs to visit everywhere and talk about cooperation. If we make a mistake in supervision, one of the products of one of the products will affect customers Experience will also lose a lot of trust. But none of us chose to give up, summarizing experience in failure again and again to avoid similar situations in the next time.

Since 2019, through the online and offline sales, our orders have exceeded several times, with cumulative sales of more than 1.2 million orders and more than 10 million pounds of fruit and vegetable agricultural products. The employment of the local masses has even driven the income of the growers. Now we are also developing more new varieties, new fruit and vegetable products, and bring more local high -quality agricultural products to more friends.

The above is the "touch of the net" of our tomatoes and vegetables. They are attractive. In Liyang County, there are many such teams who are selling agricultural products in different marketing methods. With a unique style, there will be a variety of flowers and flowers in Liyang County.

Of course, all this is inseparable from the government's full support and assistance. In 2016, our county was rated as a national demonstration county in e -commerce in the country. Later, a leading group was established in the county, which mobilized the county's upper and lower departments to promote this work, set up special funds, vigorously support, establish incubation centers, strengthen hardware construction, and strengthen hardware construction. Strengthening publicity and training, etc., played a positive role in promoting the vigorous development of e -commerce in our county. In a place to develop an industry, in addition to the entrepreneurs and grass -roots personnel who are doing practical work, they are also inseparable from government support and encouragement. The county can work hard to get good results.

At present, our characteristic industries have gradually grown, especially the tomato industry has achieved rapid development. In 2021, tomato planting area reached 107,000 acres, with an output of 630,000 tons and an output value of 1.27 billion yuan. One is the county's GDP of nearly one -tenth, increasing income of 20,000 yuan to farmers, becoming a characteristic pillar industry for the revitalization of Village County, and has cultivated more than 100 fruit and vegetable e -commerce sales teams, 100,000+more than 10 Internet celebrities. The marketing methods such as bringing goods, tourism picking, etc. are fully hot. With such achievements, we see in our eyes, happy in our hearts, and realize that there will be rewards when you realize the effort. Nowadays, Puyang is not only a characteristic industry of tomatoes, but also Puyang's grapes, green vegetables, etc., has become a hot fruit and vegetable agricultural product. Many young people have joined the agricultural industry. It is really a happy thing to sell to all parts of the country.

As a member of the CPPCC, we must stand in their own industries, do a solid, comprehensively, wide range, deepen, continuous improvement and learning, and do their own things. The masses, listen to their appeals original, use their own abilities to help solve them; Furthermore, continuously strengthen the responsibility and obligations of members of the CPPCC, improve political standing, firmly grasp the correct political direction of the CPPCC, in the CPPCC's correct political direction, in the CPPCC’s correct political direction, in the CPPCC’s correct political direction. In this era of rapid development, it is worthwhile to make its own contribution to the local fruit and vegetable e -commerce industry. The road in the future is still long. We still have a lot of difficulty to break through. The changes in the market, using the spirit of exploration and innovation, to drive the progress of an enterprise and industry and give their own meager power on the pursuit of the pursuit of the people's happiness. (Reporter Han Yongguo)

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