China Oral Clean Cleaning Nursing Products Industry Association: Remember to "three no" in market competition

□ Our reporter Shi Xiaofei

The China Oral Cleaning Care Products Industry Association recently issued a "Initiative on Regulating and Optimizing the Marketing of the Industry". The "Initiative" refers to the current chaos of the live broadcast and proposes six major initiatives. The Association hopes that enterprises will establish a fair and reasonable market competition concept. They do not reduce costs with non -standard inferior raw materials, do not propagate consumption with fakes, and do not expand the market with non -proper means.

中国口腔清洁护理用品工业协会表示，近年，随着国家互联网和数字经济的快速发展，以及疫情防控常态化对产业政策的影响，行业的市场销售模式已进入一个新的发展阶段：不同销售新The rise of channels leads to more diverse and direct sales of sales platforms, sales forms and sales methods; consumption is more integrated on online or, eating, accommodation, and buying and buying. The sales model and market operating costs have also changed accordingly. The changes in marketing have exacerbated the reform and innovation of the enterprise: the fashion and personalization of the product further demonstrated; the number of cultural elements and ethnic elements further increased, and the applicability and convenience were further displayed; the marketing promotion content was more vivid and the sales management was more accurate.

At the same time, in the fierce market competition and changes, the industry market has also shown some new problems. The Chinese Association of Oral Cleaning and Care Products Industry As an example, "Some use low -quality gimmicks for live broadcast, disturbing the market price system, reducing the product quality of the industry, disrupted the order of the market, and caused the market for market inferior coins. The phenomenon of good currency; some products make no basis for efficacy, playing advertising laws and border balls of disabled behaviors. In this way, it has greatly affected the overall reputation of the industry and brought about the high -quality development of the industry. Negative factor of disagreement. "

Therefore, in order to better use and cultivate a new sales model for the development industry, promote the innovation and change of industry operations, and continue to promote the high -quality development of the industry, the Market Work Committee of the Chinese Oral Cleaning Care Products Industry Association specifically proposed to the entire industry's product operation enterprises. The

First, recognize the situation, maintain a constant force to ensure the long -term rationality of the enterprise market plan. In the case of sharp changes in the market situation and sales model, companies must stabilize their feet, carefully analyze the trend and phased opportunities of market development, seize the essence of market changes, determine stable sales measures, stand in front of them, look in the long -term, persist Sustainable and beneficial marketing plan.

2. Strengthen management, practice internal skills, and strive to reduce market sales costs. Enterprises should carefully analyze the characteristics of hot sales of markets, strengthen product innovation research, and reduce the costs in the process of production and operations more; we must take the efficiency of management, innovate the market, keep cash flow, and maintain sustainable power.

Third, in line with the trend, innovative marketing, and optimize the basic layout and mechanism of the new sales model. Enterprises should break the traditional sales concept as soon as possible, grasp and conform to the trend of new sales models, and correctly deal with the relationship between online and offline, brand live broadcast and master live broadcast, recent layout and long -term layout. Sales are stable.

Fourth, digital empowerment, accurate grasp, and establish a new and effective marketing mechanism. It is necessary to follow the development of the digital age, and to grasp the market consumption response, product advantages, and sales data of different regions, different personnel, different time periods and different products, and conduct scientific and rapid analysis and processing in a timely manner to continuously improve the company's market adaptability capacity Essence

5. Standardize sales, operate integrity, maintain brand quality and industry reputation. Enterprises should establish a fair and reasonable market competition concept, do not reduce costs with non -standard inferior raw materials, do not propagate consumption with fakes, and do not expand the market with non -legitimate means; we must adhere to high -quality development, adhere to law, and adhere to integrity sales. Strive to maintain the reputation of corporate brands and industry markets.

6. Careful cooperation, mutual trust, and adhere to the essence of industry benefits. For enterprises, we must communicate more, communicate, learn from each other, learn from each other, do not disassemble each other, and do not compete with each other. We must insist on self -examination and self -correction, but also remind each other in a timely manner to form an effective and organic cooperation in the marketing full -chain. Vigorous cycle development.

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