Cultural and creative help the development of the tourism industry, the theme of the "Park City Under Snow Mountain" theme Cultural and Creative Cultural Cultural Cultural Cultural Cultural Cultural Cultural Cultural and Creative appears at the Expo

Cover news reporter Zhang Yuexi

In recent years, cultural and creative products have become mainstream market products, which not only condenses the characteristic cultural spirit, but also connects the consumer market. The development of cultural and creative products has always been one of the key tasks of cultural and tourism systems. Under the new situation of integration of cultural tourism and leisure tourism, cultural and creative products are receiving unprecedented attention and attention.

From September 23rd to 25th, the theme cultural and creative products of the "Park City Under Snow Mountain" in Chengdu Cultural Tourism appeared one by one at the travel expo held in Macau China. These products are combined with the image of the panda into the city's characteristic elements, including ancient Shu culture, and the ancient Shu culture, and the ancient Shu culture and The three kingdoms culture, leisure culture, food culture, and fashion culture show the cultural tourism logos of Chengdu, which conveys the unique charm of food capital, leisure capital, and historical and cultural cities.

Chengdu, a city with the title of "Gourmet Capital" by the UNESCO, is one of the national historical and cultural cities. China ’s most happy city“ candidate list. The relevant person in charge of Chengdu Cultural Tourism said: "Looking at the snowy mountains in Chengdu, naturally reflects humanities, poetry and ease coexist, both traditional, heavy, fashionable. Spread Tianfu culture and display Chengdu tourism. "

In 2021, Chengdu realized a total tourism revenue of 308.5 billion yuan, receiving 205 million tourists; 51 levels of 4A and above scenic spots, 1 national tourist resort area, 14 provincial tourism resorts, A -level scenic spots received tourists throughout the year 150 million people, a year -on -year increase of 42.33%, ticket revenue was 1.587 billion yuan, an increase of 93.81%year -on -year. In 2021, the added value of Chengdu's cultural and creative industry was 207.384 billion yuan, exceeding the 200 billion yuan mark for the first time, an increase of 14.83%year -on -year.

Insiders believe that in the moment when consumers are pursuing novel and innovative, tourist cities should pay more attention to the development of cultural and creative products, help the large tourism industry from the perspective of cultural and creative products, allow them to exert multiple economic and social effects, and serve the large tourism industry. Essence Cultural and creative products can not only make tourists feel emotional links outside the product function, but also derive meaningful resonance and profound experiences, which can promote the needs of tourists' good life needs.

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