The first "Cheongsam Digital Collection"!Startup of the first Yangtze River Delta Cheongsam Innovation Design Contest

Being a cheongsam, a fringe shawl, or the shadow of Ting Qianqian on the Nanjing Road, or a generation of beautiful women with the versus beside the window. From the 1920s and 1930s, the cheongsam was popular in Shanghai. To this day, on some important occasions, many shadows in cheongsam can still be seen ...

On September 25th, at the Shanghai International Fashion Center, the "First Yangtze River Delta Cheongsam Innovation Design Contest" was officially launched, and through VR vision, the 3D virtual model form was launched "Cheongsam Digital Collection".

"Cheongsam Digital Collection" is shocking release

Elegant, gorgeous, gentle, dignified, and 5 models in different cheongsams came on the center of the stage. The online virtual figures are displayed simultaneously with real models. In the combination of virtual reality, the five cheongsam clothing is like five books, making people want to explore the story behind the clothing.

This is the first batch of "Fu Meiqi Cheongsam Digital Collection", including "Celebrities Cheongsam", "Shanghai -Chinese Woman", "Ink Huizhou Cheongsam", "Xiangdai Palace" and "Liushui Peach Bai Cheongsam".

Several catwalk models are from the School of Art Design of Shanghai University of Engineering and Technology. With the unique perspective and feelings of young people, they have more confidence and pride in their interpretations.

"I also like this cheongsam I dressed very much. It made me feel the feeling of the spring peach flowers flowing water. It can show women's charm and female confidence." Said Yuan Meng, a student of Shanghai University of Engineering and Technology.

Everyone is no longer unfamiliar with the Yuan universe, and the new concept of digital collections is gradually entering the public's vision. Many cutting -edge technologies such as virtual reality and immersive interaction give digital clothing with a three -dimensional display effect, and the fusion of virtual and cheongsam is also a useful exploration that adapts to the trend of fashion technology.

"The influence of digitalization is very profound. It can not only inherit the tradition, but also transform it into a cultural form of elegant and vulgar appreciation, but also enrich its connotation, create new ideas, and promote art to enter a new field." Digital collection representative Lu Xiaojie told reporters.

"Three -piece cheongsam", leading the new fashion of Haipai cheongsam

With the inheritance and development of cheongsam culture, cheongsam can run through many scenes in women's lives. This design competition focuses on "three cheongsams", which is a hundred design works around "daily cheongsam, professional cheongsam, dress cheongsam". Encourage college students to innovate and entrepreneurship, incubate and attract a group of emerging cheongsam designers and potential consumers, and promote the daily, professionalization, and etiquette of Haipai cheongsam culture.

"In the past few years, more and more women like to wear cheongsam. This time, we tried to make a professional dress in the cheongsam to make women more healthy, more confident, and more women's elegance and taste. In the future, I hope that in the future Everyday cheongsam, professional cheongsam, and dress cheongsam can enter millions of households, becoming a frequent visitor in every female wardrobe. "Shen Huiqin, president of the Shanghai Haipai Cheongsam Culture Promotion Association, said.

The "old name" collided with a new spark and the "Yuan Universe", tradition and fashion, non -heritage and technology blend with each other. Since its initiative was initiated by the Promotion Association in October 2021, the Yangtze River Delta Cheongsam Cultural Development Alliance has already responded to the cities in more than 20 Yangtze River Delta regions, including Wuxi, Xuzhou, Huangshan, Hangzhou, and Ningbo.

With the release of design contests and digital collections, the development of the Development Alliance of the Yangtze River Delta Cheongsam Cultural Development will also enter a new stage. Together, it will serve the beautiful life of "elegant, healthy, confident, and taste". Industry, using cultural construction to empower economic and social development, lead fashion, and create the future.

Text/Picture: Wang Yiyu

Edit: Zhang Tianyi

*Reprinted, please indicate the official WeChat from Shanghai Yangpu

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