Yangzhou, Jiangsu: Morning Tea is the media to create a canal food belt

Good life, starting from food.

On June 23, 2022 China Yangzhou Huaiyang Cuisine Food Festival and the 4th China Morning Tea Culture Festival came to an end. The one -week activity has seen visible results in expanding domestic demand, promoting consumption upgrades, and deepening industrial cooperation, and also achieves new spreads of Yangzhou morning tea culture and canal culture.

2022 China Yangzhou Huaiyang Cuisine Food Festival and the 4th China Morning Tea Culture Festival opened on June 17th, holding 2022 Chinese morning tea (breakfast) landmark food display, morning tea (breakfast) industry round table, China morning tea tasting week, gourmet food Daren Yangzhou Xing and Food Promotion Consumer Series and other 7 sub -activities.

Yesterday, the reporter visited Fuchun, Yechun, Fun Garden, and Yiyuan that the week of China ’s morning tea tasting was enthusiastically sought after by consumers, and the four tea clubs were more popular than the same period last year. Chen Lingling, the relevant person in charge of Yechun Slimming West Lake Store, introduced that during the event, Shunde Morning Tea became a popular, and the store's turnover turned three or four times compared with usual. At the same time, the turnover of Fuchun Tea Club rose 25%over the same period last year. The overall revenue of the Qiyuan Tea Club rose 21%month -on -month. "Throughout the morning tea festival, our stores are lined up almost every day." Liu Jinyu, the person in charge of Yiyuan Tea Club, told reporters that in the future, he will invite masters in other cities to the store for technical exchanges, giving diners a freshness and driving consumption.

"Catering recovery is an important manifestation of economic recovery. The China Morning Tea Culture Festival has been held for 4 sessions in Yangzhou. It has a profound impact in the Chinese catering industry. Especially this year's morning tea festival is held after the high school entrance examination. In the great role, it encouraged the morale of the industry. "Xu Yinghong, executive chairman of the Yangzhou Culinary Catering Industry Association and general manager of Fuchun Group, said.

The Grand Canal, a cultural belt, is also a gourmet belt. Fangfang Restaurant, which was in charge of Yangzijiang Group Yicun Catering, officially settled in the Yangzhou China Grand Canal Museum, focusing on the food along the Grand Canal and non -heritage foods of the Yichang Red Building. "The long -term culture of Yuanyuan has created the unique skills and flavors of Huaiyang cuisine. To communicate and give us more learning opportunities. "

"This event let us see that Yangzhou is on a more open and inclusive attitude. . "Xia Qiquan, a professor at Yangzhou University Travel Culinary Institute, believes.

Zhang Jun, deputy director of the Yangzhou Commerce Bureau, said that this time, Yangzhou invited leading enterprises and authoritative people in major cuisines in the country to participate in the event, hoping to build a platform for gourmet culture. "In the future, we will be committed to strengthening the top -level design of Yangzhou cuisine, optimize the current layout model that mainly concentrates in the central urban area, and fully connect with the Yangzhou section of the Grand Canal Culture to form a" one -core area, multi -point radiation ' The spatial structure of the catering industry is connected with the four districts of the Grand Canal Food Culture Candidate, River, Yizheng, Gaoyou, and Baoying. ","

It is understood that a series of gourmet events organized by the Huaiyang cuisine Food Festival will continue until September.

Correspondent Yang Shang Xuan Yangzhou published reporter Sun Yan Tu Mingjuan text/picture

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