Huacheng Guo Chao is at that time, digital fashion re -enable

In recent years, the new national wave of "keeping inheritance and creating new ideas" has continued to emerge, setting off the wave of Chinese aesthetic fashion. In 2022, Guangzhou Huachenghui actively developed cross -border integration with Guocao Chinese goods, and launched the Guochao Innovation Platform with the theme of "Huacheng Chaohui UP to Me". , Show the spiritual appearance of contemporary young people who love life and pursue themselves. The new platform has set off a new national tide in Guangzhou and even the country through a series of young people such as limited sale, fashion show, light and shadow window.

The "Huacheng Chaohui" national tide platform consists of three chapters of "unbounded, crowd -creation, and breaking the situation". Based on the traditional Chinese ideological and cultural as the source, the three different stages of the development of the national tide:

1. No boundaries: Cross -border joint names are re -created, when the new language of Huacheng Guo Chao

"Everything in heaven and earth is born in there, and it is born in nothing." This time, the cross -border linkage of Guangzhou Huachenghui and the brand Boneless is starting from here. In the name of "no boundaries", it interprets "the words are bounded and boundless. "the concept of. The product design is based on the coordinates of Huacheng Exchange and integrates the "Guangzhou" traditional Chinese seal elements that integrate into the Chinese style design. It means starting from the Huacheng Chaohui platform to span geographical boundaries and ideological dimensions, and explore the endless possibility of the national tide.

2. Chuangchuang: Multi -party linkage creativity, Huacheng Chaohui promotes integration

"One flower is not the spring, and the flowers are full of spring and full flowers." The concept of "creation". Product design printing patterns, cocoa sheep, flowers and other elements, reflect the idea of ​​"hundreds of flowers", which contains a group of common concepts, aiming to allow young groups of different characteristics to communicate and collide in the Huacheng Chaohui platform, seek same -bears differences, and achieve the same difference in differences, to achieve the difference in differences in differences, to achieve the difference in differences in the difference, to achieve the difference between the differences in the same difference, and to achieve the difference between the differences in the difference. The effect of "Beauty and the United States and the Communist Party, the Great Tide of the National Tide".

3. Breaking the game: There are many restructuring and reorganization, and the symbols of Huacheng are strong.

"The ancient ancient is later, and the revision is stuffed with the world." This time, the cross -border linkage of Guangzhou Huachenghui and the brand PCLP is starting from here, and in the name of "breaking the situation", interpretation of "breaking the situation and being born, leaving the country and the country of the country. The concept of tide ". The design of the joint product is deconstructing and stitching. With the outline of Guangzhou Maps, Huachenghui IP Hua Xiaoji, etc., they do not follow traditional ideas and are not limited to the status quo. It aims to seek innovation in the situation and create a unique new symbol of Huacheng.

As a landmark of Guangzhou City, Huachenghui links Boneless, PCLP, Conklab and other brands this time to break the simple splicing method of traditional cultural symbols, realize the cross -border innovation of urban landmarks and national tide brands, integrate the trend output of traditional Chinese culture, and create a creation The unique brand new symbols convey the meaning of traditional cultural meaning and the creation spirit of "up to me" to Guangzhou and the whole country, giving Huacheng a heavy cultural connotation, and activating the new vitality of the landmark of Guangzhou.

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