Focus on new trends and new kinetic energy to create a better life -2022 Institute of Service and Trade Cultural Tourism Exchange and Cooperation

In the autumn capital Beijing, the sky is blue and white clouds. Against the background of global economic challenges and the slow background of international tourism recovery, an international event once again attracted the attention of the world. The global cultural tourism industry has been online and offline, seeking new opportunities for open cooperation and recovery development.

From August 31st to September 5th, the China International Services Trade Fair (hereinafter referred to as the "Service Trade Association") was held in 2022 at the National Convention Center and Shougang Park. Forums and meetings, cultural tourism exhibition areas, results release, exchanges and negotiations, etc., focus on new trends and new momentum, seek to revive the global tourism industry, and create a better life for the public.

Face the challenge for win -win development

When exchanges and cooperation, and to overcome the content of the service content of the service and trade service of this year, whether it is the cultural tourism service exhibition area, or the cultural tourism theme forum meeting, etc., they are committed to providing new ideas and new ideas for response to the impact of the epidemic and realizing the development of recovery. New kinetic energy.

In the cultural tourism service exhibition area of ​​Shougang Garden, the Beijing Municipal Government News Office hosted the "Colorful World -the Seventh 'Belt and Road" National Characteristic Cultural Exhibition Activities ", inviting more than 30 countries to the embassy in China along the country along the" Belt and Road " Exchange activities with institutions show the characteristics of cultural tourism in various countries.

The reporter visited on the spot that the "Belt and Road" exhibition area was one of the most popular exhibition areas. Ghana's agate bracelets, Sri Lanka's tea, Jordan's Petra trip, etc., attracted many professional buyers and public consultations and purchases. The seal punch -in activity carried out by the organizer even ignited the atmosphere of the scene, and it was lively.

"After the epidemic, it has not been traveling abroad. It is also interesting to collect seals of various countries. Even if you travel around the world." Qin Xinyi, a staff member of Tianyu Cultural Group, who was collecting seals, said, "I went to Malta before the epidemic. Today I saw Malta's booth again and remembered the situation of traveling abroad before the epidemic. Although there are still concerns, I look forward to recovering as soon as possible for outbound tourism. "

The reporter also realized in the exchanges with participants from various countries that the industry was full of expectations for the restoration of international tourism.

Zhang Yan, staff member of the Jordan Tourism Bureau, said to the audience: "Jordan has opened international tourism, and a large number of international tourists have arrived in Jordan. At present, we are continuously increasing the promotion. Methods grow grass to promote accelerated recovery of tourism. "

This year, a total of 7 heavyweight summit forum was held. As one of the 7 summit forums, the 2022 World Tourism Cooperation and Development Conference hosted by the World Tourism City Federation was held on September 1st, with more than 300 countries from 49 countries. On behalf of the offline participation, there are a large number of international guests to participate online. People in various countries have shared effective experience, expressing the strong desire for difficult and win -win development of the Communist Party.

The Jamaica Embarrers who participated in the on -site forum praised Melissa Price, said that the epidemic brought challenges and opportunities, so that the industry had to re -calibrate the strategy, re -imagine the future tourism industry, reshape the international international Travel business. In addition to traditional marketing activities, Tunisian Chief Representative of the National Tourism Administration of Tourism in China also focuses on online activities, promoting new products, new services, and new actions. Tunisia increased by 120%year -on -year in the first half of the year.

Embracing technology to break the waves

The science and technology empowerment runs through the service and trade sector this year. The forums and activities were staged one after another, and many "cultural tourism+technology" sparks collided.

In the cultural tourism service exhibition area, the prosperity of the Yuanmingyuan reappeared by digital technology attracted onlookers. The audience can travel through time and space through light and shadow technology and return to Shengshi Yuanmingyuan. Zhang Haiyan, head of the project R & D Fang Liangye Technology Group, said that in the immersive visual art experience, tourists can enter the play for one second, let more tourists understand and spontaneously inherit Chinese culture, and its socio -economic value is inestimable.

Beijing Yuandian Future Technology Co., Ltd., which is also focused on light and shadow technology, brought multiple cases of light and shadow shows. The hybrid reality technology (MR) displayed on the spot allows tourists to instantly place in the ancient village and walk around in them. Chen Fei, the company's technical director, said that the night light and shadow project has an important drainage role. Visitors can take pictures and punch cards, bringing secondary consumption and secondary communication.

In addition, the issue of copyright protection of digital products is also passed to more practitioners through exhibitions. At the booth of China Publishing Creative Industry Base and the National Copyright Innovation Base, Fan Jingyuan, assistant to the general manager of Beijing China Edition Chain Technology Co., Ltd., introduced the operation process that applied for copyright certification through the "Chinese version of the chain" applet. He said that the development of the Yuan universe, digital cultural tourism, etc. are inseparable from copyright protection, and the company is committed to being an industry escort.

On September 3, the "Digital Empowerment Cultural Tourism Enhanced Innovation Power" forum hosted by the Beijing Digital Creative Industry Association was held in Shougang Garden. person. In the meantime, industry insiders shared a large number of wonderful cases, for example, Beijing's popular Qitian International Cultural Science and Technology Development Group Co., Ltd.'s "Shougang One Gaps · Soreal Yuan Cosmic Park" project, Beijing Tai Minger Culture and Art Co., Ltd. The virtual reality fusion patrol "project, the" '720 crossing the spacecraft' capsule -screenwriting dynamic experience "project of the" '720 crossing the spacecraft' capsule "project. The science and technology enables cultural tourism to be displayed during the service of the service and trade club, showing that the modern tourism system with smart tourism as its core is accelerating the formation.

People -oriented in response to demand

This year, the content of the cultural and tourism section of the Service and Trade Association also conveys the concept of people -oriented, and uses "creating a better life" as the fundamental purpose of the innovation and development of cultural tourism, which contains the industry's care for the public's physical and mental health under the epidemic.

In the cultural tourism service exhibition area, the display content of China Tourism Group Travel Service Co., Ltd. fully reflects the care of the public needs under the epidemic. According to the relevant person in charge of China Travel Travel, this year's travel exhibition area focuses on short -distance, low consumption, high frequency short -range tourism and local leisure, and brings together the urban and surrounding parent -child cultural tour, parent -child technology tour, outdoor sports and outdoor leisure tourism. Popular tourist routes, focusing on the popular consumption scenarios such as tourism and leisure districts, historical and cultural districts, cultural parks, art centers, tourism resorts, theme parks, etc., and launched the theme of "Playing 'Beijing' color".

The first brigade group brought many brands to the service and trade meeting, and its old names, poverty alleviation projects, and camping projects appeared. According to Zhang Cong, the deputy general manager of the brand innovation and operation center of the First Brigade Group, a live broadcast room was set up in the exhibition area. Under the continuous influence of the epidemic, the popularity of camping continued to rise. The Golden Snail Camping Project owned by the First Brigade Group set up a tent at the exhibition site, bringing a variety of camping products and services, attracting many audiences to check in.

The humanistic care of this service and trade sector is also reflected in the high attention of traditional culture. Peking opera cultural tour, traditional Chinese medicine cultural tourism, non -heritage culture and creative creatives have appeared. At the exhibition site, Ye Qijing fabricated non -genetic inheritors and members of the Beijing Dongcheng Folk Literature and Artists Association explained to the audience to explain to the audience with a history of more than 2,000 years. The Ye painting works they created were given to many foreign guests as gifts. He said with feelings: "Jiu Xiang is still afraid of deep alleys, non -genetic inheritance needs innovative thinking, and traditional art needs to be revitalized. The integration of cultural tourism can better help non -genetic inheritance and tell Chinese stories. Know. "(Author: China Tourism News reporter Li Zhigang; Editor: Cao Xuewen)

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