National special guide Liu Yanhong: constantly challenged himself with an empty cup mentality

In the 30 years of employment, Liu Yanhong, a tour guide from Shenzhen China International Travel Service, read from the undergraduate and master's degree in the front line to the PhD, and published 41 cultural and tourism papers as the first author. In -depth discussions such as brand shaping, training of college student tour guides, free practicing tour guide, and rural tourism development. "Every day diligent work, constantly challenging himself with an empty cup mentality is my creed of life." Liu Yanhong told reporters in the interview that this "national special tour guide" was an incentive for her. "I will continue to play professional advantages and contribute to the development of the entire industry," she said.

Liu Yanhong took a picture of the respondents in front of the Taj Mahal in Ind,

Clear zero seeking a new breakthrough

In 1992, Liu Yanhong, who graduated from English, joined the tour guide industry. "Being excellence is my consistent attitude. At that time, the tour guides were mainly responsible for foreign affairs reception. The only goal at that time was to do a good job of receiving work, to be a spokesperson for Chinese culture, and to play the role of folk cultural exchanges." Liu Yanhong said Essence

Three years later, Liu Yanhong participated in the National "Stone Art Cup" tour guide contest held in that year, ranking among the top ten tour guide in the country. Although he won the prize, Liu Yanhong felt that he had entered a bottleneck in career development and needs to seek new breakthroughs.

In 1996, because she saw a recruitment notice from a travel agency in Shenzhen in the China Tourism News, she resigned from a stable job and started a new journey only to the south.

"In 1996, Shenzhen tourism showed a booming trend. As soon as I arrived in Shenzhen, I started a high -intensity group work. From a foreign language guide to a full accompanying tour guide, I took Shenzhen tourists from Jiuzhaigou to Zhangjiajie, from Beijing, from Beijing, from Beijing. In East China, the great rivers and mountains of the motherland. "Liu Yanhong said that although foreign language tour guides and full accompanying tour guides are tour guides, she still faces many challenges in her identity conversion. "My secret is to maintain an empty cup mentality and use all time to learn to adapt."

The outbound tourism in 1998 began to become popular, and Liu Yanhong became a leading team leader to lead Chinese tourists to travel around the world. Due to a wide range of knowledge and thoughtful service, she accumulated a good reputation among tourists.

In 1996, she passed the intermediate English tour guide exam, obtained a master's degree in 2009, passed the senior English tour guide examination in 2011, and passed the PhD in tourism management in Sichuan University Business School in 2016. Liu Yanhong, who is determined to become an expert tour guide, has never relaxed his requirements for his own.

Practice in combination with the theory of educating people

In 2008, Liu Yanhong, then the president of the Guide Branch of the Shenzhen Tourism Association, was invited to go to Shenzhen University for a lecture on a guide certificate. This lecture brought her new inspiration. "Tour guides and teachers have one thing in common, which are the communicators of knowledge. During my growth, I got the help and care of too many people, so I am also willing to help more people." She said.

In 2009, Liu Yanhong began to teach at Shenzhen University, opening his career while teaching and teaching people. "This is a transformation for me. Since then, I have embarked on the road of exploration from the practice of tour guide to professional theory. New knowledge of cutting -edge. "

In 2011, under the guidance of the Shenzhen Culture, Radio, Television Tourism and Sports Bureau, Liu Yanhong led the team to compile 430,000 words of tour guides "Creative Shenzhen Fashion Capital -Shenzhen Guide Ci". Since then, she has participated in the writing of 5 tour guide business. "I found that the compilation of business textbooks is a good way of passing the help, which can integrate what I learned into the textbooks and benefit more students." Liu Yanhong said.

In addition to the compilation of the textbook, Liu Yanhong also established a college tour guide team composed of 58 people to fight for various practical opportunities for students. "We took the initiative to contact the Shenzhen University Foreign Affairs Office to take on their foreign affairs reception tasks. As of now, our student tour guide team has served 6185 visits from 24 countries and regions. This is a very good attempt, While assisting the relevant departments to conduct foreign affairs reception, the students' ability has been exercised, opened up, and has a certain income. "

In 2016, after Liu Yanhong began to study for a doctorate degree, he determined his research direction as a free practice study in the context of precision poverty alleviation, poverty alleviation, and rural revitalization policy. For a few years, she led the university student practice team, penetrated into the field, and visited 125 units in 25 cities in 10 provinces. "I hope to combine my research with the training of tour guide groups, the practice of college students, and the revitalization of the countryside. In this practice, more enlightenment is given to college students."

Adhere to the power of the example

During the interview, Liu Yanhong said: "The selection of the" National Special Tour "is of great significance to the entire industry. First of all, it is a demonstration and leading role. Each industry needs to motivate mechanisms. With recognition and respect, more people will continue to enter this industry and work hard. This restart has given tour guides a goal and seeing the power of examples. Every 'national special guide' has it. With certain representativeness, everyone is bold and innovated in a certain field, making a new world, which makes the tour guide see the direction of hard work. "

Speaking of future career planning, Liu Yanhong said: "The process of studying a doctorate degree allows me to have a more comprehensive and deep understanding of the development of the entire tour guide group.For the push of the tour guide occupation to enter the orbit of benign and sustainable development. In addition, I also hope to find more paths for the tour guide group through my own research so that they can better embrace the Internet.The foundation of my standing, this skill can only achieve greater progress in practice. Bring a group has become a daily life for me. More importantly, you also need to cultivate more excellent tour guide talents. "" At any timeYou must take the initiative to embrace changes and knowledge. Efforts should be placed in normal times. Only in this way can we actively face the changes and not passive when encountering difficulties. Let us fill the knowledge together, cultivate ability, and wait for spring flowers."Liu Yanhong said.(Author: China Tourism News reporter Zhang Yu; Editor: Cao Xuewen)

- END -