Suizhou: Breaking the business card and creating a "cultural tourist resort"

Author:Suizhou Daily Time:2022.09.13

Chen Yun, a reporter of Suizhou Daily all -media reporter Wang Lei

Suizhou Museum carefully arranged the town hall drama "Epither's Bell Dance" to make a living bell culture article. (Photo by Li Wenjun, a reporter from Suizhou Daily)

Looking back at the 10 years since the 18th National Congress of the Communist Party of China, opportunities are unprecedented and unprecedented.

In accordance with the times, take advantage of the momentum, follow the resource advantage of the state, use planning and transformation, led with unique cultural tourism IP such as Emperor Yan and Clocks. The tourism market has emerged.

Today, Suizhou, there is a group of tourist names of the famous tourist names of the famous village names. There are poems like "Shen Yun Suizhou and Love at first sight". They can slowly enjoy the fireworks on earth, and they can also find poetry and far away.

Grasp the "wetland ecology" that is conducive to the development of industrial development

In the summer, a number of exquisite rural homestay projects in Luoyang Town, Zengdu District, Baimei Village, Jiukouyan Village, and Xiaoling Chong Village Naked Heart Hidden Overnights were comprehensively promoted. The city's cultural tourism industry development conference.

"Last year's conference demonstrated the strong momentum of the development of the cultural tourism industry in Suizhou, and further deepened the city's view of resource, large scenic spot, and large industry view of cultural tourism, and further optimized the wetland ecology that was conducive to the development of the cultural tourism industry." Li Wanying, Secretary of the Party Committee of Luoyang Town.

The development of Suizhou Cultural Tourism Industry has advanced with the times. The environmental development environment that is gradually upgraded complements the ten years of Suizhou Cultural Tourism.

In the year of the 18th National Congress of the Communist Party of China, the cultural tourism industry has been recognized as the rising industry. At that time, on the basis of sounding the corner of the construction of the tourism economy, Suizhou was committed to creating a Chinese ancestor of the world. In the past few years, the world ’s roots were successfully held in the world. A number of tourism projects bloomed all over the place. The tourism boutique cultivation of tourism with A -level scenic spots was launched simultaneously ... Suizhou’ s cultural tourism industry has developed rapidly.

In 2014, the three scenic spots of the cultural park, Dahongshan, and Ginkgo Valley of our city all passed 4A at the same time, and once again rang the tourism brand of Suizhou. The strong atmosphere of tourism.

In 2017, the city will designate the ecological culture and tourism industry as one of the three major industries in the city. In 2018 and 2020 The travel industry has been filed for the three -year increase action plan. Combined with the background of the development of cultural tourism, the leadership orientation of the national industrial policy, based on the actual development of the city, the city adheres to the top -level design, and the development of the development of the cultural tourism industry has been continuously upgraded.

In response to the development of shortcomings, relevant departments in various places cooperated to implement a series of supporting projects for the cultural tourism industry, upgrading tourism highways, building tourist toilets, and designing tourism products. Cultural circles in -depth discussions on regional landscapes and humanistic tourism resources to help tell the story of Suizhou Cultural Tourism. Social capital has successively entered the Suizhou tourism market ...

Today, tourism consumption is popular, and tourism needs are fine. Tourists keep pace with the times, raising the development of the tourism industry to a new life of cultural tourism, focusing on connotative development. Dahongshan Zigu Hotel, it is difficult to find a room with a high -quality and personalized living service.

The pattern of great tourism and development has gradually formed, and the development of cultural tourism in Suizhou has shown a trend of surge and a lot of disputes.

In -depth promotion of "tourism+" culture to survive and beautiful scenery

The follow -up of Suizhou Cultural Tourism Industry is the road of integration and development of "tourism+" vividly.

Suizhou is the hometown of Emperor Shennong, the hometown of China, and the national historical and cultural city. In recent years, the city's creative mining, creative transformation, and innovative use of Yandi culture, Zeng Sui culture, and Zhan Wang culture, etc., promote the deep integration of cultural tourism.

Holding up the flag of Emperor Yan Emperor, the root -seeking festival was held for 14 consecutive years, and the heavy culture that existed in literary classics and solidified in historical relics was presented in front of the world in the form of festival activities.

Looking at the bell culture articles, the first Golden Clock Bell International Composition Grand Prix was launched, and the bronze chip bell production skills were included in the national non -heritage list.

At present, a number of cultural tourism integration projects such as the comprehensive improvement project of the Municipal Museum, the International Musical Instrument Trading City, the "Zeng Houyi" cultural tourism integrated scenic spot, and the bell music capital are promoted in an orderly manner.

Won the Wen Plastic Brigade, to travel to Zhangwen. Borrowing the shape of tourism, the culture "lives".

"Tourism+Agriculture" empower rural revitalization. In recent years, many villages in Suizhou have relied on rural cooperation companies to revitalize the countryside of "good mountains, good water and good resources", and allow tourists to experience "Yuanshan Yuanshuihara Ecology". Villagers eat tourism meals, and the collective economy of the village has steadily grown. Guanyin Huahai in Guanyin Village, Shili Street, Guangshui City, Peach Blossom Festival in Shangxian Town, Suixian County, and the rural life festival of Luoyang Town, Zengdu District.

"Tourism+Research" development and research tour. Emperor Yan's hometown scene, Dahongshan Scenic Area, Yunfeng Mountain Wan -acre tea garden, Jiukouyan New Fourth Army Memorial Park, Tianwangzhai Scenic Area, etc., develop high -quality courses, create roots and ancestors, meteorological sciences, tea picking tea, red culture and other studies studies journey of.

"Tourism+Industry" gives birth to industrial fission. Tourism and special auto, software materials production, liquor brewing and other companies collided, and seized tourism markets such as self -driving, software homestays, and winemaking experience. In addition, the construction of the Jiaoyue High -speed Fengjiang Service Area and other intersection complexes were launched, and the second phase of Qixing Fitness Village, which was integrated with sports travel, accelerated. Efforts to achieve the benefits of "multiplication" in a "plus" manner. A number of cultural tourism projects follow -up, culture lives, beautiful scenery comes out.

"Due to the time", "Shen Yun Suizhou, love at first sight" is beautiful

Since the beginning of this year, the video of the "Jie Director of the Solo Types with Suizhou" series of videos of the Municipal Cultural and Tourism Bureau Director Xie Wei has burst into a circle. The average traffic per period has reached 100,000+. In the short video era, the newly -connected creative video promotion brings a lot of traffic to Suizhou Cultural Tourism.

Good wine is also afraid of deep alleys. Over the past 10 years, the city has adhered to the characteristics of "adapting due to time" in combination with the characteristics of tourism development and marketing publicity in various periods, expanding a three -dimensional marketing propaganda, expanding a large market, shaping a big brand, enhancing the popularity and reputation of Suizhou Cultural Tourism, creating everyone's longing for yearning Poetry and distance.

The continuous root -seeking festival has become the Hubei No. 1 Cultural Tourism Festival brand. Suizhou was awarded the "Top Ten Charm Cities in the country" in CCTV's "Charming Chinatown". CCTV programs such as "Classic Wings", "National Treasure" and "Discovery Tour" focused on Suizhou. Last year, "Who is Zeng Houyi" across the screen, "Shen Yun Suizhou, love at first sight" city logo, urban IP, urban slogan and other fires.

Organize and participate in various types of "going out" and "please come in". Tourism -stepping on the lines of tourism on the line of different regions, special promotion of the out -of -time nodes at different time nodes, and a group of tourists from the South China Sea to experience ... Point accumulation, and the influence of the cultural tourism industry in Suizhou has steadily improved. Last year, the "Suizhou" tourist ranks and tourism were opened to Suizhou. The travel agency alliance Suizhou Conference and the city's cultural tourism industry development conference were held.

Leaded with big IPs such as Emperor Yan and Clocks, Yan Emperor's hometown, Dahongshan, Journey to the West, Journey to the West, Millennium Ginkgo Valley, Tianwangzhai, Shennong Tribe and other main scenic spots to further refine the fascinating tourism theme, accelerate the formation of unique and unique formation Brand value, creating a more competitive and attractive high -quality scenic spot, competing for a place in the domestic tourism market.

Today, the public mentioned that the Root Search Festival will think of Hubei Suizhou. Thinking of Suizhou, I will talk about "Shen Yun Suizhou, love at first sight."

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