In 2022, the province's rural cultural tourism operation training course was held in Ninghai

In order to further enhance the level of rural cultural tourism operations in our province, expand the added value of tourism, and help the high -quality development of rural tourism, on September 17th, the province's rural cultural tourism operation training course hosted by the Zhejiang Provincial Department of Culture and Tourism was in Ninghai County Starting.

Photo confession at the training course site organizer

This training is based on the actual development of rural tourism in the province. Focusing on innovative and creative rural operation models, how culture empowers rural operations, and rural tourism destinations are created in the form of policy interpretation, case sharing, and on -site exchanges.

Wu Jianfen, a first -level investigator of the Resources Development Division of the Provincial Culture and Tourism Department, interpreted the relevant policies of rural cultural tourism operations in the province, and introduced from the background, follow principles, specific practices and goals of rural cultural tourism operations. The main problems, pain points, and difficulties of rural cultural tourism operations have deployed the next step of the key rural tourism work, and called on colleagues in the Wenwen Travel Industry to give suggestions for the province's rural cultural tourism operations in the province.

Photo confession at the training course site organizer

Lin'an District, Hangzhou is a model area of ​​Zhejiang rural cultural tourism operations. In 2017, Lin'an first opened a precedent to introduce the "rural operator", opened a new model of "market -oriented operation of village scenic spots", and walked out of a new way for rural cultural tourism operations to lead the integration and development of the village, culture, tourism, and achieve common prosperity. Chen Weihong, member of the Party Committee and Deputy Director of Lin'an District Culture, Radio and Television Tourism and Sports Bureau through long -term practical exploration, expressed his understanding of rural cultural tourism operations: "Rural cultural tourism operations are the introduction of market -oriented subjects into the countryside and the marketization of rural stock resources. Integrate the means of village, systematic, and multi -dimensional operations to achieve the purpose of rural tourism and rural revitalization. "

The exploration of Zhoushan Flower and Bird Island in cultural tourism is a microcosm of the development of Zhejiang Island. According to Fang Xiaowei, chairman of Shengsi County Flower, Bird Micro Resources and Tourism Development Co., Ltd., in recent years, the theme of "Art+" of Flower and Bird Island has successfully established the landscape construction of islands through artistic design, and successfully "out of the circle" among many islands, so as to use the circle "to use it to make the circle. "Islands, floral fragrance, lighthouse, fishing village" is the operating selling point, filling in the industry, humanities, and activities, and helping flowers and birds to build a rural tourist destination with both "faces" and "lili".

Liu Jianjiang, general manager of Xiangshan County Crab Card Port Tourism Development Co., Ltd. takes the Maoyang Rural Global Tourism Demonstration Zone as an example. It shared from five aspects: tourism project development, marketing promotion, industrial integration development, service standardization management, and industrial integration development. He believes that marketization is the key to rural cultural tourism operations. Maoyang Township adheres to market -oriented, coordinate operations, packaging, and planning rural tourism scenic spots and advantageous resources, innovate the form of "state -owned assets+private+capable people" organizations, guide large planting households, and guide large households, and to guide large households. The joint development of agricultural cooperatives and farmhouses (homestays) to form an integrated operation method of "unified packaging publicity, unified price marketing, and unified tourism services", and effectively enhance the vitality and market vitality in rural tourism development.

The Natural Village of Mantangli is located in Jianshan Village, Anji County, and has the reputation of "the first village of Chinese cultural and creative night tour". Zhu Shaojie, general manager of Township Feng Cultural Tourism Group and the founder of the Light of the Light of Manchitang in Anji, shared the beautiful transformation of Mantang: "Mansang is focusing on environmental improvement, facility transformation, cultural implantation, and night economy. File micro -transformation. Taking culture and night economy as the starting point, the local characteristic bamboo elements are integrated into the village landscape and facilities, and the "bamboo" art experiments scene is created in the whole area; , Introduce a variety of formats such as cultural and creative light shows, creative bamboo landscapes, and create a multi -angle immersive experience scene for tourists. "

The main person in charge of the resource development department of the cultural and tourism bureaus of various districts and municipalities, representatives of key villages and towns in rural tourism across the country, and the county -level cultural and tourism departments of key villages and towns in the country. Training.

In the early stage of the start of the class, the trainees also inspected the Ninghai characteristic rural tourist attractions and homestay industry gathering areas such as Luojiakeng Village and Qiantong Ancient Town, and experienced local cultural tourism specialty activities.

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