The development of the United States and the United States and the United States and the United States and the United States of Cultural Tourism will take advantage of the development

The Leshan land in August attracted much attention due to two high -standard events. Although the 14th Provincial Games has come to an end, Leshan first tried, stood up bravely, open, tolerance, cooperative development, and hardworking spirit to win praise from all walks of life. Handling the Provincial Games is not only an excellent stage for showing the image of Leshan City, but also Leshan actively integrates into the construction of the Shuangcheng Economic Circle and the "Belt and Road" construction in Chengdu -Chongqing region, accelerate the enhancement of regional central urban development energy levels, and build "China Green Silicon Valley" A rare opportunity for important tourist destinations in the world.

Right now, the 10th Provincial Paralympic Games and the Fifth Special Olympic Games project is in full swing. The city of Leshan is going all out to do a good job of the event in a stronger posture, making Leshan full full Responsible and responsible cities bloom again.

Leshan Giant Buddha

Leshan, known as Jiazhou in ancient times, is a national historical and cultural city, an excellent tourist city in China, and the pilot cities of the comprehensive reform of the national service industry, the national culture and tourism consumption pilot cities. Essence It can be said that Leshan is like a book, thick and classic.

As a tourist city of the Tourism City of Emeishan -Leshan Great Buddha World Culture and Natural Heritage, Dongfengyan World irrigation engineering heritage, and 12 national key cultural relics protection units, in order to show the "book" of the tourism tourism in Haoleshan, promote the high quality of Leshan Tourism resources have been out of circle. In recent years, under the strong leadership of the Municipal Party Committee and Municipal Government, Leshan's city "a game of chess" is "a game of chess. The "heritage" and "ace" of the development of breakouts are based on the green ecology as the springboard, the city's high quality is the size, and the high starting point, high standard, and high quality plan the development of the cultural tourism industry chain. The ecology has become a beautiful economy, continuously enrich the large connotation of tourism in the whole region, follows the path of deep integration of cultural ecological tourism, and fully achieves the rush of the cultural tourism industry.

Dawa Mountain Wetland Park

Takahashi, Emeishan City

【Keywords】 Green Ecology

Pry the new tourism leverage of Leshan with green ecology as a springboard

Leshan's most beautiful business card is landscape, the thickest heritage is culture, and the best endowment is ecology.

Leshan is located in the southwestern part of Sichuan Basin. It is located at the intersection of the Sanjiang intersecting of the Minjiang River, Tsing Yi River, and Dadu River. It has rich species resources and ecosystem types and is one of the world's 34 biological diversity hotspots. On the historical coordinates of Leshan Cultural Tourism Development, ecology is the "best resource" of this city, culture is its "unique label", location is its "favorable condition", and the foundation of cultural tourism ", The city is based on rich tourism resources, takes the green ecology as a springboard, strives to" tourism+", do a good job of" adding methods ", deepen" multiplication ", and accelerate the multi -breadth and depth. The integration of the format has promoted the continuous upgrading of the tourism industry and created a new situation in the global tourism.

Feel the cool early autumn in the blue sky and white clouds of Heizhugou; feel the original ecological scenery at the quiet stream at the foot of Emei Mountain; A poem, living in a distance. In the hearts of more and more people, Leshan has a place where there is poetry and landscape.

The 14th Sichuan Provincial Games, which just ended, made Leshan "fire". Representatives from all cities and states in the province feel the "enthusiasm" of Leshan Cultural Tourism. The unique charm of the world's important tourist destinations of Fan, Chinese flavor, Bashu Feng, and Jiazhou Yun.

Green ecology is the "most beautiful background" of Leshan's city development. How to make this "card" superior? Leshan, who has a bamboo, has its own answer. Relying on rich ecological resources, Leshan uses the tourism industry as a key part of the overall planning to promote economic and social development, give full play to the advantages of node urban areas, and develop. Under the premise of perseverance and nature, rely on rich natural resources. Give full play to the ecological advantages, focus on the scientific concepts of real "production", "water", "green", beauty "scene", and "text", play "ecological cards", strive to create people and nature New realm of harmonious coexistence.

Nowadays, the quality of the city is continuously improved, the function of the city is continuously enhanced, and the city's appearance is constantly rejuvenating ... a more blue, green, and more clear Leshan homeland is jumping forward with a more beautiful and pleasant attitude.

Looking at the city of Leshan, in addition to the advantages of resources, Leshan has significant advantages in industrial scale, brand building, new products and new formats. At present, the city has nine industries such as tourism, tourism accommodation, tourism, catering, tourism, tourism, tourism and entertainment, tourism comprehensive services, tourism assist services, and tourism management services. There are 7,7445 travel units in the city, and 84 enterprises above designated size are included in the management of tourist attractions, cultural performing arts, art ceramics, and decorative design.

"Good players seek momentum." With many resource advantages as the base, Leshan Cultural Tourism develops even more. Since the beginning of the "14th Five -Year Plan", the Leshan Municipal Party Committee and Municipal Government have given Ledshan City's "Creation of the Chongqing Area 'back garden', building an important tourist destination in the Chongqing area, and participating in the Bashu Cultural Tourism Corridor" in accordance with the Sichuan Provincial Party Committee and the Provincial Government. Mission, adhere to the development of tourism in the whole region, strengthen the "Great Emei" tourist circle, be a "Liang Liangshan" tourist circle, and focus on building a "one domain and two circles" cultural tourism development pattern. Adhere to the dual -core driver of Emeishan Scenic Area and Leshan Great Buddha Scenic Area, counties (cities, districts) actively implement "one county, one product" and "characteristic development", and make good use of the elements of Buddhism, martial arts, music, food, etc. , Research Tourism and other new formats and new scenarios, continue to improve the development of cultural tourism development. Focusing on the state, acting in response to the situation, and taking advantage of the situation. Leshan used the green ecology to build a new pattern of tourism in the whole region with green ecology.

World Jasmine Expo Park

Leshan Olympic Sports Center under the night

【Keywords】 Drive transformation

Activate the cultural tourism economy "one pond spring water" with the new path

The cultural tourism economy must develop high -quality development, and driving transformation is the key. To activate the new vitality of the development of cultural tourism, Leshan conducts the layout in the "one game of chess", focusing on starting from the aspects of cultural tourism projects, products, services, publicity and marketing, etc., to make more efforts, build a new space for the development of cultural tourism The industry is booming.

The project is the basis for industrial development. This year is the "major industrial project of the major industrial project" determined by the Leshan Municipal Party Committee. In terms of cultural tourism projects, the city takes "Tourism and Industrial Strong City" as the main line to actively implement the "100 billion project" of cultural tourism projects to accelerate the promotion of gold. The top -scenic spot expansion and quality project, Dawa Mountain Tourism Comprehensive Development Project, Kaka Digital Cultural Tourism, Emeishan Ice and Snow World, Leshan Dharma Scenic Area South Travel Center, Heizhugou Scenic RV Hotel (Phase 1), Wars Palace Palace Song Temple Construction of the settlement construction project (Phase I) and other projects. According to statistics, this year, there are 68 cultural tourism investment projects in Leshan, with a total planned investment of 89.291 billion yuan, and a planned investment of 11.175 billion yuan in 2022.

"We will clarify the positioning of Leshan in the Shuangcheng Economic Circle in Chengdu and Chongqing. Image. "The relevant person in charge of Leshan Cultural and Guangzhou Travel Bureau stated that it includes the implementation of the implementation of the recruitment project, facing large -scale enterprise groups and well -known brand companies at home and abroad, and aiming at theme parks, international hotels, cultural tourism complexes, digital texts, digital articles Investors such as travel, introducing and landing 2 to 3 to 3 to 3 single investment of more than 5 billion yuan in cultural tourism projects, prioritize project land use indicators, and accelerate the project application process; do a good job of fine project projects, according to advanced, internationalized, and large -scaleization Idea, carefully build Fengzhou Island Ecological Tourism Project, Emei Nanshan Tourism Comprehensive Development Project, Dadu River Scenic Road, Eishakang Yang Yangyang Corridor, Emeishan World Heritage Cultural Exhibition Project, etc. with international influence and domestic market core competitiveness projects , Promote the transformation of the "Yuan Universe" to empower the digital brigade, and incorporate it into the scope of the city's key projects.

In addition to the core support of the cultural tourism project, how to better minimize the "cultural tourism rich mines" to make more resources into tourism products and meet more high -quality leisure needs of tourists. Leshan has never stopped moving forward. pace of. In order to enlarge the effect of "1+1> 2", Leshan revitalizes new resources, strives to innovate in cultural travel, carefully designed new cultural tourism products, created new travel lines for tourism, launched new cultural tourism activities, launched "sports+tourism" " Summer shelter+vacation "" beautiful scenery+food "and" welfare+discount "four series of activities, providing tourists with more choices, updated gameplay and better experience.

At the same time, carefully planned the "grass" plan for the promotion and marketing of Leshan Cultural Tourism, actively explored the new path of cooperation in different worlds, and used the city's cultural tourism resources to promote the "Running" column of Zhejiang Satellite TV to shoot and recording. In addition, the service concept of "everyone is the environment, the landscape is everywhere" service concept is firmly established, new upgraded services, optimizing the supply of cultural tourism consumer products, stimulating new consumption, more effort to open the gates of the whole region, shaping the new brand of Leshan Cultural Tourism, allowing it Cultural tourism has become an important growth point for Leshan's economic and social development.

The new path brings a new pattern, and the cultural tourism industry in Leshan has transformed from "one flower" to "the whole region breakthrough". Throughout the overall situation, if the keywords of Leshan's development in recent years have been invested, "cultural tourism" is obviously indispensable. Relying on rich tourism resources, Leshan has accelerated the pace of tourism resources development and construction. Through urban and rural coordination, road construction landscaper, transportation experience leisure, and integrated infrastructure construction in the scenic area, we will coordinate the deployment of transportation, greening, urban construction and new rural areas. Construction, with the concept of global landscape and the construction of the global scenic area, improve the tourism supporting service facilities, tap regional cultural connotation, strengthen tourism publicity and promotion, and gradually improve the core competitiveness, and activate the "one pond spring water" of the cultural tourism economy.

Sichuan Hezhugou National Forest Park

[Keywords] Integration and development

To support the "golden signboard"

A city is a scenic spot.

Integration development is the general trend. How to do a good job of "integration"? Starting from the top -level design, Leshan is supported by the national and provincial strategy, bigger and stronger, and the "golden signboard" of Youwen Travel.

The "Outline of the Construction Planning of the Shuangcheng Economic Circle of Chengdu -Chongqing Area" issued in October 2021 proposed "building Mianyang and Leshan into the central city of Chengdu Plain Regional", which provided a fundamental follow for the integration of Leshan into the Shuangcheng Economic Circle of Chengdu. In the first half of this year, the State Council issued the "Fourteenth Five -Year Plan" Tourism Development Plan "and identified Leshan City as one of the key tourist cities. In May 2022, the Ministry of Culture and Tourism, the National Development and Reform Commission, the Chongqing Municipal People's Government, and the Sichuan Provincial People's Government officially released the "Bashu Cultural Tourism Corridor Construction Plan", which further clarified the development of Leshan Cultural Tourism. The successive introduction of these plans is both opportunities and challenges for Leshan. Faced with these rare opportunities, Leshan, who tried the momentum, made a clear statement on Leshan's future development on different occasions and meetings. In November last year, the Eighth Party Congress of Leshan City clearly stated that "adherence to the support of core scenic spots, leading enterprises, smart tourism -driven, entrepreneurial employment of the whole people, enhance the strength of the cultural tourism industry, and form a" one domain two laps' modern cultural tourism development The pattern and determining this as the overall layout of the development of cultural tourism during the "Fourteenth Five -Year Plan" period of Leshan.

Coincidentally. Not long ago, Ledshan introduced the "Decision of the Leshan Municipal Party Committee of the Communist Party of China on implementing the spirit of the 12th Party Congress of the Provincial Congress to Accelerate the Enhancement of Leshan's Central City Development Energy level" (hereinafter referred to as "Decision"), and issued 32 measures from 10 aspects It is necessary to make Leshan a happy and beautiful Jiazhou with "economic prosperity, natural ecology, colorful humanities, Leshan Le Shui, Lingxiu Boya". The introduction of this "Decision" provides direction guidance for the development of Leshan Cultural Tourism. It can be seen that integration and development have also been placed in a more prominent position.

"Culture is the best resource for tourism. Tourism is the largest market for culture. The development of cultural and tourism integration is not simple to add, but an organic integration and a compound 'chemical reaction." The relevant person in charge of Leshan Cultural Tourism Bureau introduced, introduced, introduced. The cultural tourism industry is the rising industry, the green industry, and the people of the people, and has the linkage effect of "one industry and prosperity". Only by using culture as the main line to restructuring the tourism industry, with the new business project as the carrier, deep integration, and reproduction of multiple landscapes can we create better tourism products and promote the high -quality development of Leshan Cultural Tourism Industry.

For more than two years, Leshan City has deeply discovered cultural tourism resources, accelerated the cultivation of the cultural tourism industry system, and launched the Leshan City Cultural Tourism Brand. At present, the popularity and influence of cultural tourism in the city have been significantly improved, cultural tourism has deeply integrated development, and the cultural tourism industry has become a new engine that promotes Leshan's high -quality development and green development.

Today, relying on the long history and rich cultural tourism resources, Leshan is turning towards a strong cultural tourism city. Here, the integration of culture and tourism makes poetry and distance from a beautiful vision to become a pleasant experience; here, the superposition effect of culture and tourism, as a new momentum of economic transformation, allows Leshan to be on the road of high -quality development on the road to high -quality development. Ledshan, which is full of confidence, wider and wider, and the integrated development of cultural tourism, has become the first choice and destination for more and more tourists.

Those who inspect the potential, and those who control the potential win. In the future, Leshan will take the initiative to integrate into the Shuangcheng Economic Circle in Chengdu, actively participate in the joint construction of the Bashu cultural tourism corridor, accelerate the implementation of project landing, business cultivation, brand building, and marketing, and make every effort to become the "back garden" of Chengdu -Chongqing, continue to polish, and continue to polish Taking the Tourism gold signboards of Le Shan, realizing the multi -point support of the tourism industry, flowering in the whole domain, and making flowers and flowers all into scenery, one mountain and water are all poetry, becoming a place for more people, a happy place, and a beautiful place. (Su Wenbao, a reporter from the Sichuan Science and Technology News)

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